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Communication is everywhere. From company wide emails to conference calls. Poor communication results in unfinished projects, unmet deadlines and upset professionals.

How do you make the most of your work day? Excellent communication.

Everyone has a different communication style. Some prefer email while some prefer Skype business calls. It’s crucial to understand how each party prefers to communicate because if not done properly, any communication will end up in frustration.

Setting the tone of meetings is highly important as well. Participants should understand who is leading the meeting, what the topic of conversation will be as well as how long the meeting will run. If all participants know what to expect, the meeting will run much smoother.

Another key aspect to successful communication in the workplace is ensuring that workflows, roles and processes are all very clear. A transparent workflow allows all participants to be fully aware of who is working on what, when the deadline is and who all is involved. It’s hard for a project to be successful when the parties aren’t sure who is even playing a role.

Clear roles and processes tie right into transparent workflows. When everyone has a clear understanding of their role and contribution to the project and what the exact process to reach the goal is, the team is almost guaranteed success.

Some of these keys to successful company communication may seem trivial, but in today’s technical era, it’s essential to make strong communication not only a goal but a priority.

Source: https://justworks.com/blog/19-easy-ways-improve-communication-workplace

Adam Hallas - Digital Marketing

Adam Hallas has worked in digital marketing for 13 years ranging from accounts to strategy, working across the disciplines of SEO, PPC, conversion optimization, customer acquisition, research and analytics. With experience as an in-house marketing expert, agency leader and independent consultant, his work is modeled from multiple perspectives that drive huge results.

He’s worked on Fortune 100 companies as well as mid-level corporations on both optimization and lead conversion marketing strategies.
Adam’s experience dates back to the days of using Urchin Analytics before Google bought the platform (The UA number currently used in Google Analytics originally stood for Urchin Analytics).

Marketing Specialties

  • Digital Strategy
  • SEO
  • PPC
  • Social Media
  • Email & Automation
  • Analytics

It isn’t easy to find exceptional marketers and strategists, so when you do, you beg them to join your team and then turn them loose to kill it.

We are excited to have Zach Martin join us as we grow and dominate the marketplace!

A Little About Zach

Zach is a digital content marketing sorcerer who spent time on the high seas as a Mass Communication Specialist for the U.S. Navy before graduating from Southern Illinois University. Apart from his love of KPIs and the invention of the “Like”, good St. Louis ribs, and Cardinals baseball, he’s also got the greatest job in the world: being a dad.

In my many years as a digital citizen, few things have brought more joy to my heart than the schadenfreude of seeing companies firmly plant their feet in their mouths on social media as part of their digital marketing.

It happens so often, with such alarming regularity, I often wondered how many job openings there would be for someone to work in digital marketing without making their company or client look like, well, an uninformed doofus.

Thankfully, I found such a position at Acumen Studio, so I feel this platform is a great opportunity for me to share a few tips on how we help our clients with their social positioning. We’ll begin with an anecdote of my own (almost) failure:

October 11 is “National Coming Out Day,” and we felt it was important as an agency to support the struggle of LGBTQ individuals all over the world by sharing something on social media. Many brands and companies participate in social issue discussions throughout the year, and frankly, some are hit or miss.

Here’s what I came up with:

Pretty solid, right? Edgy, without seeming too self-serving or overly corporate. We don’t lend our voice to the discussion to simply increase our name recognition, we do so because we care.

Others, well…not so much.

You see, the Seahawks won an important football game after overcoming a significant point deficit and…well, the specifics don’t matter so much as the idea that professional football does not equal the struggle of Martin Luther King. At all.

Moving along, I wanted a quote for our National Coming Out Day post that spoke to the issue with Acumen’s unique voice, plus something that would fit in an Instagram photo. A bit of quick Google-fu landed me the following: “I hate the word homophobia. It’s not a phobia. You’re not scared. You’re an asshole.”

This quote was attributed on the site I found it (along with several other quotes I recognized) to one Morgan Freeman. Yes, that Morgan Freeman.

Seeing the issue yet?

Having finished the design portion of the post, I was prepping the text and getting ready to publish when that nagging public relations and journalist part of my brain piped up. “Hey, do you remember how it’s the rush to be the first to post about something, or not really having professional input, that usually causes the biggest problems?”

Thankfully, I heeded that voice; a quick check of Snopes.com told me no, Morgan Freeman had never said that. The “quote” was from a tweet from a parody Twitter account using an image of Freeman as its avatar. It had been falsely attributed around the internet ever since.

Picture me, then, wiping my brow in relief. This potential bullet flew harmlessly over Acumen’s digital shoulder and we avoided a potential public relations nightmare.

The point of this anecdote (and this entire post, really) boils down to this: one of the most underappreciated aspects of your company’s digital marketing strategy is public perception. Online communities are almost rabidly tenacious to catch corporate entities with their social pants down. If you want to arrest a ring of thieves, you hire an ex-thief because they understand the mindset of the target. If you want to avoid the harsh brand damage that can come with an ill-advised social media post, you come to me, because I understand social.

Bane meme social media Tumblr

What other digital marketing firm is going to offer that?

To finish up, here’s a nice list, because the internet abhors a vacuum:

  • Don’t be in a rush to post about a trending topic for digital marketing without doing your research first.
  • Don’t let a single person brainstorm, create and post to social, no matter how trustworthy they are.
  • Do allow your brand or company to participate in social discussions, as it builds trust with current and future customers.
  • Do incorporate social discussions into your company culture, as it builds trust with current and future employees.
  • Finally, don’t use a meme you don’t understand. If you don’t quite get it, ask an intern. Or me.

Zach is a content and digital marketing sorcerer who spent time on the high seas as a Mass Communication Specialist for the U.S. Navy before graduating from Southern Illinois University. Apart from his love of KPIs and the invention of the “Like”, good St. Louis ribs, and Cardinals baseball, he’s also got the greatest job in the world: being a dad.

 

In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time!
This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United States.

Another report showed the top 15 apps (by visits) in July 2016, which is another thing that really got us excited as Digital Marketers.
Check out the list below and we’ll explain why.

Top 15 Apps by Visits in July 2016

  • Facebook: 149,657,000
  • Facebook Messenger: 131,609,000
  • YouTube: 115,351,000
  • Google Maps: 100,347,000
  • Google Search: 90,260,000
  • Google Play: 88,625,000
  • Gmail: 80,461,000
  • Pandora Radio: 76,781,000
  • Instagram: 73,546,000
  • Amazon Mobile: 71,427,000
  • Apple Music: 68,002,000
  • Apple Maps: 60,956,000
  • Pokemon Go: 54,535,000
  • Snapchat: 54,113,000
  • Pinterest: 51,291,000

Why this is so great for Digital Marketers

You’ll notice that Facebook, YouTube, Google Maps, Google Search, Gmail, Instagram, Snpachat and Pinterest are all listed.
Obviously, the high use of social media platforms is huge for marketers. Social is strong and continuing to grow.
But the app use of Google Search is massive for search & content marketing and Google Maps is huge for local search & optimization

YouTube remaining high on the list is a strong signal that video continues to be a huge preference for users across the U.S.

Pokemon Go is a little bit of an anomaly since it just launched and got so much PR hype, but still great news for mobile, marketers, apps and gaming.

Even more interesting is that these apps are platform gateways.
Few on the list are transactional or solely functional, they connect you to networks of people and information.

Our Perspective

Very happy to see these numbers and as Digital Marketers we are very excited about the future of what we get to create and optimize!
Platform integration will be mandatory, user behavior will be easier to measure, interactions can be even more personalized and those same interactions can be created more intimately.

Sources
http://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent
http://www.comscore.com/Insights/Blog/Pokemon-GO-Captures-55-Million-Mobile-Users-in-July-Ranking-13th-Among-All-Apps

What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing.

Why is this?
It definitely makes it easier to sell, but is that the only reason?

We dug in and realized that the reason most people minimize how important the tactics within Digital Marketing actually are (including SEO) is because they SUCK at Execution. They cannot do the work well.

It’s easy to say you should be strategic and speak to the right people at the right time online, but when it comes to actually pulling that off, most fail and fail hard.

This is where we differentiate in that our execution is deep and drives massive results.

Our advice to everyone is to Quit talking about Digital Marketing like you know something if you can’t back it up with execution.

Talk to us!

A 2013 study calculated that over 500 websites are created each minute.

That is a HUGE number.

Let’s be conservative and say that today in 2016, 75 of those new websites are being created and are scheduled to replace an existing website every single day.

That is a very large number of sites putting themselves at risk!

 

How are they putting themselves at risk you say?

 

Well, let us give you an example.

 

Imagine you have a website that looks so 2005.

You want to update the look, the copy and make it responsive.

All with the goal of turning more visitors into customers.

These are Awesome goals!

Let’s say your site has an average conversion rate compared to the industry and 75% of your site traffic comes from Organic Search.

 

HERE IS THE THREAT!

When migrating your website in most cases, your URL structure will change.

This will make all of your old URL’s or links to your site break and generate either a 404 error or some other server error.

If that happens:

  • Visitors are very unhappy and will leave your site

  • Google will penalize you for a bad user experience

  • Your rankings will drop

  • You could be dropped from the search engines completely for a while

 

What can you do to FIX This?

Map your current website URLs to your new website URLs

Create 301 redirects (using .htaccess or a plugin or whatever you use choose to create this)

Test the redirects to make sure they are correct

Submit a new Sitemap to the search engines

This is the Number 1, Most Critical Step in Preserving Your Website’s Current Authority, Visibility and Integrity.

If you don’t, then you will most definitely use the acronym FML in a tweet, text, post, etc. soon after.

 

Make 2016 The Year of Marketing Intelligence.
Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts!

Here John Bracamontes discusses what Acumen Studio does and how we can help you generate greater visibility online, generate new customers and more revenue.

Digital Marketing
Digital Strategy
Content Marketing
Content Strategy
SEO / Search Engine Optimization / Organic Search
PPC / Pay Per Click / Paid Search
Social Media
Email Marketing
Analytics, Analysis and Inisghts