Adobe VoCo – Photoshop for Voice Case Study
Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy!
What is Adobe VoCo? (Project VoCo)
“When recording voiceovers, dialogue, and narration, wouldn’t you love the option to edit or insert a few words without the hassle of recreating the recording environment or bringing the voiceover artist in for another session? #VoCo allows you to change words in a voiceover simply by typing new words.”
Adobe states it pretty clearly in their statement above.
Whatch the video below to see how Adobe Project VoCo works.
Concerns About This Platform
Some journalism, risk and ethical experts are concerned with the development of this voice reproduction and manipulation product.
- Faking statements to draw more journalistic attention.
- Tricking people into taking action. Think the Nigerian email scams on a much more realistic scale with spoofed phone numbers and someone on the other end that sounds exactly like your mom!
- Financial Security. Some firms use voice print technology as a security screen.
These are just a few of the concerns they have with Adobe’s Project VoCo.
But Adobe states that they are taking measures to allow for validation within the files that would detect if something was real or not at a commercial level. *but this still leaves it open against the average Joe / Jane
Competitors to Adobe VoCo
While audio manipulation is nothing new. Making it easy / simple is. And making it “Good” is as well.
Google’s Deepmind has a product titled WaveNet that is also constructing and simulating speech constructs.
You can view more of that here: https://deepmind.com/blog/wavenet-generative-model-raw-audio/
While Google isn’t recreating the voice of a specific user, they are certainly constructing a highly intelligent speech modeler that if coupled with mimicking technology could be indistinguishable as being computer generated or human to the typical ear.
Project VoCo & Voice Mimicking Use Cases
As Adobe points out, it can easily be used for audio books, podcasts, and voice over talent.
For us this is extremely valuable as a customer service application.
Imagine an intelligent system that knows what you purchased, what your issue is, collects your personal profile information, can detect your emotion from your voice pattern and engages with you in an efficient and emotionally connected way.
And the whole time the person on the phone thinks they are speaking with an actual human being.
This takes the workflows we create today to a whole new level!
Coding in emotional triggers, PII (personally identifiable information) gets tied to your emotional profile.
I have to admit this is pretty exciting stuff.
While not available for use yet, we are working on projects like this to make how we interact across business applications more efficient and profitable.
Check out some of the comprehensive ways we are working in content marketing by Clicking Here –> https://acumenstudio.com/content-marketing-agency/