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Author: Karen Huelsmann

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B2B Content Marketing, B2B Digital Marketing, Print Industry Marketing

I’m going to keep this blog post pretty short so that I can stress how simple and easy this is for you to get found in the search engines more often by your customers.

Google My Business which is the hub for companies to integrate and control their presence within the Googlesphere, Google KnowledgeGraph, Search Engines, Local Search, etc. (whatever you want to call it).

If you’ve ever searched for a service, product or company and Google Maps listings came up and/or information on the right hand side of your search results then you’ve seen the results of a Google My Business Listing.  Creating this, Optimizing it and Verifying the listing will get your more visibility and more business.

 

Google My Business Listings for the Print Industry

Without going into a ton of detail here there are just a few steps to getting your company found more often in the search engines, more phone calls, website visits, leads and revenue using the Google My Business tool.

  • Search for your company in Google / Google Maps
  • Claim Your Listing / Verify Your Listing
  • Optimize Your Listing

 

Why It’s So Important to Create, Verify and Optimize Your Listing

The internet looks to a few providers of data as the authority and Google is one of them.

So ensuring your information is accurate with the King of the Internet if extremely important.

People, Other Listing Services, etc. will use this data to connect with you which will get your more business and visibility.

 

The other Massive benefit is the the majority of print industry related search terms are localized.  This means that nearly every product or service search term you want to be found for is going to show local results including Google Maps listings.

These same maps listings will allow the user to click to…

  • Visit your website
  • Call your company
  • Get directions to your physical location

 

More visibility, More Leads, More Sales!

 

You can learn more about doing this all here  https://www.google.com/business/

 

In closing we actually do this creation, optimization and verification for companies in the print industry, so if you decide to not try and do this yourself then reach out because we are REALLY GOOD at it and can make sure you get a High ROI from your listing.

 

Call Us at 314-736-4434

Or Submit your information below

 

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    B2B Content Marketing, B2B Digital Marketing, Content Marketing, Search Engine Optimization

    Search Engine Optimization: Ongoing SEO Or One-Time Enough?

    Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to the first page of the search results you don’t want to let your guard down or your competitors will pass you up. Thousands of websites launched every day causes your competitors to continue to grow. Ongoing SEO will get you to the top of search results and help keep you there. Not having search engine optimization in the budget could cause your online business to fail.

     

    Technical SEO Goes Beyond Keyword Research

    Technical SEO is very important for websites to make sure it is search engine friendly. Most people believe SEO is just keyword research, but technical SEO goes far beyond keyword research. Just last week, I worked on a client’s new site and I discovered their web designer forgot to remove the noindex from the code. The noindex was telling the search engines not to index the pages so the pages will not show up in the search results. This is a major disaster for a business especially if not found right away. Surprisingly, this happens often.

    Here are just a few things that technical SEO checks:

    • Crawl errors
    • Indexing issues
    • Mobile-friendly
    • Page Rendering
    • Site speed
    • Canonical issues
    • & More

     

    A good Digital Marketing Audit should be very thorough and identify a websites key strengths and weaknesses.  SEO included!

     

    B2C & B2B SEO Strategies

    Some of our important b2c and b2b SEO strategies involve educating your customers. Just by answering why, how and what questions from their searches helps your business become the authority and creates traffic to your site.

    These services below complement our SEO:

    • Content marketing
    • PPC
    • Social media
    • Email marketing

     

    All these things build a powerful marketing strategy. If you’re in need of detailed strategic work like this See Below!

     

    Call Us at 314-736-4434

    Or Submit your information below

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      B2B Content Marketing, B2B Digital Marketing, Search Engine Optimization, Social Media Marketing

      Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use it and wanted them to encourage others to use it.  Google+ even influenced search results to get more people to use it. For a short time the more +1s a company received the higher their rankings started to climb, until Google slowly stopped pushing Google+ then less Googlers were posting on Google+. Some people liked Google Plus and others absolutely hated it causing a slow death to Google Plus.

       

      Google Plus Data Breach Killed It

      Google Plus data breach was the final straw in killing the Google+ platform.  Here’s how it happened, in 2018 Google started Project Strobe reviewing third-party data access and privacy controls. Project Strobe discovered users were not using Google+ and discovered data privacy issues with APIs. That’s when Google discovered the bug and patched it right away. However, they still covered it up and never told anyone until later. This affected 500,000 Google+ accounts with 438 applications using the APIs. Although, Google didn’t find any evidence of Google+ user data being abused they decided to end Google+ and put it to rest.  

       

      Project Strobe top four findings are:

      1. Consumer Expectations and maintenance. Google+ wasn’t meeting consumer expectations and the challenges of Google+ APIs were complicated.
      2. Consumers wanted more control over the data they share. Google is implementing more control over access. Instead of one screen of requested permission we will start seeing separate requests for each one.
      3. Consumers didn’t like granting access to apps to their data.  It’s finally happening, not all apps will be able to get your information. Google is limiting the amount of the apps that can get permission to your Gmail information. Apps that enrich email will be the only ones authorized to get your data. This includes email clients, backup services and email productivity services from mail merge and customer relationship management systems.  
      4. Call Logs and SMS permissions limited on Android devices. Android Contacts API will no longer be able to get your contacts list information.

       

      Google+ Was Slowly Dying Before The Security Breach

      Google+ was already dying way before the security breach.  Google+ consumer engagement and usage dropped with most sessions only lasting five seconds or less. Most people argue that Google+ is designed for Google and not the consumers. Google+ was dying, but the final death of Google+ was the security breach the bug that ended it all. Maybe, Google has something better up their sleeve time will tell.

       

      Call Us at 314-736-4434

      Or Submit your information below

       

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