Private equity firms are increasingly adopting artificial intelligence (AI) to transform their operations—from deal sourcing and due diligence to portfolio management and exit strategies. As the industry continues to evolve, AI in private equity is emerging as a game-changer, offering...
It might be surprising to hear that most B2B brands are not actively doing online marketing and in many cases not doing it at all. While consumer-facing businesses have embraced digital platforms to engage with their audiences, B2B companies have...
Today brands, businesses and individuals often ask, “Is blogging worth it?” The short answer is yes. Blogging remains one of the most effective tools for establishing authority, improving search engine visibility, and engaging with an audience. Whether you're a startup,...
When it comes to B2B marketing, finding effective strategies to reach decision-makers can be a challenging task. While various platforms and methods vie for attention, LinkedIn has emerged as a standout choice for B2B marketers. Among its many tools, LinkedIn...
Do you think it’s possible that you may have lost a potential customer because they called outside your business hours or felt frustrated waiting on hold for too long? Many print companies face challenges meeting customer demands for immediate responses...
We hate talking about the existence of the digital vs traditional marketing divide, but the fact is that print companies face increasing pressure to stay relevant and competitive. Yet, as paradoxical as it might sound, embracing digital tools, specifically, content...
Today raising capital for funds, be it private equity, venture capital, or real estate investment, requires more than just an impressive track record and a compelling pitch deck. Top fund managers are increasingly turning to content marketing as a strategic...
It’s a new year so we thought we’d start the year off with a little fun and share some of the best jokes we could find poking a little fun at the marketing industry. So put down your computer or pen,...
Over the past few years, TikTok has exploded in popularity, transforming from a niche video-sharing app into one of the world’s leading social media platforms. With its rapid rise, the app has attracted businesses, influencers, and marketers seeking to leverage...
If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensuring any and...