These changes have been taking place over the past few weeks, but they are not very solid.
We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.
First, let’s look at the old Google SERPs.
You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
You can see how this SERP orientation looks below.
Now let’s look at the New Google SERPs.
In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
You can see how this SERP orientation looks below.
Why is this a big deal?
There are a number of reasons.
1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.
2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!
Will this layout remain in place?
Not sure. The data on Google’s end will determine that.
If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.
What are your thoughts on the new Google SERP changes?
Check out a video explaining this in more detail.
You have probably thought about starting a Podcast to Market your Business or Organization.
This is why I put out the Business Guide to Podcasting. Keep Reading.
But inevitably questions bubble up like…
These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.
I recently put an article out on LinkedIn that answers all of these questions in depth with examples.
Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes
We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!
The Only St. Louis Podcast Agency.
If you want to be as Awesome as Elon Musk, then take a page from his book and practice these 5 skills.
We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.
Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.
We are a Really Good Content Marketing Agency!
Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.
Good Content Marketing delivers results.
The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends. Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue. This is the goal.
We approach content marketing from a very technical position.
We are not a Creative Agency
There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.
We’re not just in St. Louis
Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients. We just want to be clear in giving examples of what we actually do and what other agencies say they do. Plus we Love St. Louis and rep this city pretty hard!
Why work with us on your Content Marketing Strategy
If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.
Facebook Bluetooth Beacons are a free wirelessly connected device (or beacon) that communicates with visitors that engage on Facebook while at your business.
It gives the visitors more information on your company, engages them through unique messaging and employs calls to action so you can interact with them in more ways in the future.
This is very new and not all businesses are eligible to receive one, but those of you who have high foot traffic are most definitely who Facebook wants to get these. Restaurants, Shops of all kinds, Movie theaters, Bars, Bingo Halls, Banks, etc.
What Facebook Says the Beacons Do
Facebook Bluetooth® beacons use Bluetooth® technology to send a signal to the Facebook app on your customers’ phones to help us show them the right place tips. Place tips show people more info about the places they visit.
In place tips, people may see:
For more information and to sign up to receive a Facebook Bluetooth Beacon for your business visit this link https://www.facebook.com/business/a/facebook-bluetooth-beacons
For more information on Digital Marketing and Digital Strategy from us at Acumen Studio give us a call or fill out our form and we will talk soon!
Google released a paid search update recently. It is a second line of structured snippets that can be inserted into PPC ads.
This new update gives ads more space in the search engine results pages and allows companies to callout different things about their business. Below, a shutter company, uses the headers “Styles” and “Services,” to highlight unique product offerings.
This new ad format looks great, but what it will do to help your marketing and ultimately your business?
Below are a few tips, benefits and structured snippets tests across PPC & SEO channels to highlight how this update will help drive more qualified conversions to save your business time & marketing spend.
Utilize categories to show unique product offerings
While PPC experts like us were initially loving the news of new structured snippets, our smiles began to fade as we read the fine print. There are a limited number of headers you can choose from for your snippets and there are only a few industries. The following headers are available:
Industries that really benefit from this category extension are those that have a high cost per click. Insurance keywords are responsible for 24% of Google advertising revenue, which is most likely why “Insurance Coverage” was added as a distinct header. On the same note, 4 out of the 12 headers are related to travel, which also have historically high CPCs.
In the future Google will expand the number of header options, but until then, advertisers have to get creative on ways we can utilize them. For instance, financial institutions could use the “Types” structured snippet for No-Fee Savings, High Interest Savings or list out the types of certificate of deposits they offer (3 month, 6 month, 12 month, etc).
Raise awareness for additional service lines
Your business may have one very well known product or service, but it’s struggling to get the word out about the additional items it offers. By adding structured snippets into your PPC ad account, you can use the new headers to bring attention to the business’ additional offerings.
An example of this is Drexel Online. Many people know that they offer online bachelor’s programs, but everyone may not know that they also offer master’s programs and certificates. By utilizing structured snippets, Drexel can inform searchers about other aspects of their business.
Create more effective call to actions
PPC continuously has the ability to test call to actions within search ads. With the new snippet feature, PPC ads can test more specific styles and service lines to hone in on the language and format that best connects with consumers. From these tests, your marketing team can vet the call to actions that convert the most, to identify what phrases and styles to use within SEO content, such as meta descriptions, headers, and call-to-action buttons.
Google may still choose to create their own meta description based on the search term, but in many cases your well crafted meta description will now show up with an even better chance to convert due to the PPC tests.
Save money & avoid a negative brand experience
This extra PPC snippet will enable searchers to be better at self-qualifying themselves for your business. Let’s say you own a wedding dress company. If customers are looking for a specific type of wedding dress, for example, A-Line, Mermaid, Ballgown, Trumpet, etc. and it’s not listed in your snippet, they know not to visit your website. Great! One less unqualified person potentially filling out a contact form asking your team about it.
There’s also a big cost-saving here. By having better pre-qualified leads coming to your site, it saves the call center or whomever reads submission forms time. If the call center charges per minute, every call – whether it’s profitable or not, costs your business money. However, if more incoming calls were qualified, the more profit you could get out of those calls.
In addition, setting the expectation of what your site contains before the person clicks, will help ensure that customers never have a jaded customer experience. As structured snippets give you more room to discuss your business’ offering, it could prevent shoppers from leaving a poor/mediocre review because your site doesn’t have what they’re looking for.
For example, when conducting a quick search on reseller.com ratings for “limited selection,” “small selection,” and “didn’t have,” we found time and time again that customers left mediocre reviews because the store did not carry the products that they had expected.
Learn & test for organic SEO
From Google’s past PPC tests, we predict that Google will measure the success of the new category PPC snippets, before rolling out additional rich snippets to organic SEO category pages. Currently, as the example shows below, Google indicates only the following for organic product specific pages:
Before I click on the product in the SERPs, I already know if it’s in stock, within my price range, how many people loved or hated it, and if a store is located nearby.
In organic results, Google also has sitelinks, although these don’t show up for everyone and don’t include all styles:
Right now, these sitelinks indicate some categories, but do not touch upon all of business’ product offerings. It would be great to see a Style snippet in the SERPs before I click, indicating that RevZilla offers Motorcycle Touring, Half, Hi-viz neon, or race helmets as well as the categories pulled in through sitelinks.
In the future, as Google aims to improve user experience, it seems very likely that Google will roll out a style snippet for organic results. If it does, you’ll already have PPC data to work with to know which Types or Styles convert the best for users interested in your products.
Increase your paid search real estate
While there are pros for both PPC and SEO with the new structured snippets, there is one aspect that makes organic SEO practitioners not so happy. With this additional line of structured snippets, paid search gains a new way to obtain more real estate in the SERPs, while simultaneously pushing organic results farther down the page.
Contact us Today if you want to get your Paid Search up to date in 2016. Fill out the form on this page or give us a call!
Make 2016 The Year of Marketing Intelligence.
Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts!
Here John Bracamontes discusses what Acumen Studio does and how we can help you generate greater visibility online, generate new customers and more revenue.
SEO / Search Engine Optimization / Organic Search
PPC / Pay Per Click / Paid Search
Analytics, Analysis and Inisghts
We at Acumen Studio want to wish you a Happy New Year!
2016 is going to be a big year.
We cannot express how grateful we are to our present and past clients.
And are looking forward to working with new businesses in the future.
Whether you are working for a company now, building your own business or growing your existing business Go Big this new year and beat your goals!
No “Resolutions”, only Actions.
From your St. Louis Digital Marketing Partner – Acumen Studio
I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as the things I have encountered along the way as an entrepreneur.
If you are interested have a listen.