724 N 1st Street, Suite 200 St. Louis, MO 63102

Top

Content Marketing

The job of marketers is becoming more and more complicated.
We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.
Recently a study from Forrester shows how organizations successfully use marketing analytics tools to develop relevant & compelling customer experiences.

Consumers expect to find what they want from their smartphones, tablets and laptops at any time from anywhere. These behaviors and commonly referred to micro-moments give marketers more opportunities to connect and engage. They also allow marketers to identify valuable insights about consumer behavior.
Effective marketing measurement is is the key to success here.

To understand the challenges we marketers face in measuring performance and creating the technology & tactic recommendations, Google commissioned Forrester to perform a survey of 150 marketing, analytics and information technology executives. The research shows how successful marketers are able to leverage analytics tools effectively so they make the most of consumer interactions.

Key findings

  • Marketers must be able to link marketing performance to business results. Of the survey respondents who were identified as “sophisticated marketers”, 53% said they adhere to well-established KPI’s & metrics that tie directly to business objectives. These marketers work with companies that are at least 3X more likely to hit their goals than other organizations.

  • The right tools are critical to success. 26% of marketers surveyed believed that their marketing analytics tools are well-integrated & work seamlessly together. Contrast that with marketers with well-integrated tools who are more likely to outperform revenue goals.

  • Marketers that employ complete itegrated marketing analytics platforms see an increase in performance and results. Smart marketers who deploy a complete integrated marketing analytics stack of five or more tools are 39% more likely to see improvement in the overall performance of their marketing efforts.

To Download and learn more about improving marketing performance with analytics, check out the full study, “How Marketing Analytics Increases Business Performance” by filling out the form below.

Download "How Marketing Analytics Increases Business Performance"

* indicates required



Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.

Commentors from Instagram stated that the posts will be shown to you…

“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This shouldn’t come as a surprise to anyone.

The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”

Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.

Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.

If you are interested in social media or content marketing please contact us by calling or filling out the form below.

    Name (required)

    Email (required)

    Phone

    Specifics You Would Like Us to Know?

    Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile versions of the website.

    Check out Google’s announcment here: https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

    They started ranking mobile websites higher last year and now it isn’t an option.  You must have a mobile friendly website or face the consequence of lower mobile search rankings.

    From the #1 St. Louis SEO Agency!

    These changes have been taking place over the past few weeks, but they are not very solid.

    We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

    First, let’s look at the old Google SERPs.
    You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    Old Google SERPs

    Now let’s look at the New Google SERPs.

    In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    New Google SERPS March 2016

    Why is this a big deal?
    There are a number of reasons.
    1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

    2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

    Will this layout remain in place?
    Not sure. The data on Google’s end will determine that.
    If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

    What are your thoughts on the new Google SERP changes?

    Check out a video explaining this in more detail.

    You have probably thought about starting a Podcast to Market your Business or Organization.

    This is why I put out the Business Guide to Podcasting.  Keep Reading.

    But inevitably questions bubble up like…

    • Will this help the company?
    • How do I start?
    • How much time will it take?
    • How much will it cost?

    These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.

    I recently put an article out on LinkedIn that answers all of these questions in depth with examples.

    Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes

     

    We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!

    The Only St. Louis Podcast Agency.

    I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

    I’ve been experimenting with posting on different platforms, so you can the full article on…

    Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7

    or

    LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

    Below are a handful of GIF tutorials on how to use the platform

    Snapchatting a Video vs. Photo

    How to Add Filters and Double Filters on Snapchat

    How to Use Snapchat Video Filters

    How to Save a Photo or Video on Snapchat
     

    Accounts to Follow on Snapchat

    This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

    DJ Khaled: @djkhaled305
    John Bracamontes: @acumenstudio
    Casey Neistat: @caseyneistat
    John Bracamontes: @johnbracamontes
    Diplo: @diplo
    Kate Hudson: @khudsnaps
    Gary Vaynerchuk: @garyvee
    Eva Longoria: @realevalongoria

    We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

    Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

    We are a Really Good Content Marketing Agency!

    Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

    Good Content Marketing delivers results.

    The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends.  Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue.  This is the goal.

    We approach content marketing from a very technical position.

    • First, we get to know a company at it’s core.
    • Then focus on the why, the how and the what.
    • This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
    • We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
    • The modification of the existing content and addition of the missing content is outlined and implemented.
    • We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

    St. Louis Content Marketing Agency

    We are not a Creative Agency

    There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

    We’re not just in St. Louis

    Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients.  We just want to be clear in giving examples of what we actually do and what other agencies say they do.  Plus we Love St. Louis and rep this city pretty hard!

    Why work with us on your Content Marketing Strategy

    1. We’re really really good at content marketing
    2. Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
    3. We are on 24/7.  Accessibility, transparency and getting things done is what we do all of the time.  There is no such thing as too early or too late for us!

    If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.