What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy? To the second question, NO, there is no difference. Let us explain our answer to the first question. There are many definitions given for content marketing, but...
We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also market their services outside of the...
These 7 Online Marketing Trends for B2B Companies and Business Owners Are Game Changers In the Internet age, there is no such thing as stagnation; the digital landscape is constantly evolving. Rather than be intimidated by new marketing practices or dismiss...
We've worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research. In every engagement we both commented on how similarly we solved problems for organizations. Most of the time organizations...
For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the work spoke for...
While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NASDAQ. What They Did To gain social proof that their audience wanted...
Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 - 10 years behind the current state of...
I recently read an article by John Rampton titled "Prepare for the Future being shaped by these 5 Critical Trends." He goes on to share these trends and his explanation of why they will have a significant impact on the future. Some...
Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don't tell the whole picture. This leads to the continued state...
Just a quick post today on something very important to us. What is the Best Marketing Technology? Answer: A Question Questions are the most powerful tool we have as marketers. What you don't know affects the outcome of your efforts. Many of us have solutions...