How Can Private Equity Firms Generate New Investor Leads Online?
Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago.
It’s gotten to the point that it feels like everyone is starting their own firm.
This means that firms are fighting for the same pool of investment with new firms claiming similar approaches and opportunities.
So again going back to that Marketing example, Private Equity Firms are now having to differentiate in two ways.
- They need to be doing new investor lead generation
- They need to have a specific focus or specialty. Something that will make you different from other firms.
We put New Investor Lead Generation at the top of that list because if you aren’t getting found by investors then Good Luck, but if you are doing that lead gen work then you’re already setting yourself apart by at least being an option.
To Answer the Question about How Private Equity Firms Can Generate New Investor Leads
There are actually 3 ways to really get this going and to make it effective.
- SEO for your firm
- Paid Search & Paid Social for your firm
- Email Marketing for your firm
SEO is a complex beast for most, but to be honest there are easy ways to optimize your website so that it shows up often for the investment terms you need to be showing up for. Does your firm invest in Commercial Real Estate deals? Then you need to be getting found for terms specific to those investment opportunity types.
Paid Search is similar to SEO in that you can pay to be found when investors search for those terms. Simple and straightforward.
Paid Social is different and Very Powerful! Using this you’ll be able to target investors directly and get those who are in the market to invest to engage with you in learning more about your offerings and investment opportunities.
Email Marketing again sounds so easy, but not everyone is doing it. At a minimum you need to be sending a message out to your current investors and prospective investors once a month to stay in front of them with updates and opportunities. But even better is to set up marketing automation to nurture new investment passively to warm up to closing on funding with investors.
For More Information on Digital Marketing for Private Equity Firms check out this page: https://acumenstudio.com/private-equity-digital-marketing/
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