Search Engine Optimization: Ongoing SEO or is One-Time Enough?
Search Engine Optimization: Ongoing SEO Or One-Time Enough?
Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to the first page of the search results you don’t want to let your guard down or your competitors will pass you up. Thousands of websites launched every day causes your competitors to continue to grow. Ongoing SEO will get you to the top of search results and help keep you there. Not having search engine optimization in the budget could cause your online business to fail.
Technical SEO Goes Beyond Keyword Research
Technical SEO is very important for websites to make sure it is search engine friendly. Most people believe SEO is just keyword research, but technical SEO goes far beyond keyword research. Just last week, I worked on a client’s new site and I discovered their web designer forgot to remove the noindex from the code. The noindex was telling the search engines not to index the pages so the pages will not show up in the search results. This is a major disaster for a business especially if not found right away. Surprisingly, this happens often.
Here are just a few things that technical SEO checks:
- Crawl errors
- Indexing issues
- Mobile-friendly
- Page Rendering
- Site speed
- Canonical issues
- & More
A good Digital Marketing Audit should be very thorough and identify a websites key strengths and weaknesses. SEO included!
B2C & B2B SEO Strategies
Some of our important b2c and b2b SEO strategies involve educating your customers. Just by answering why, how and what questions from their searches helps your business become the authority and creates traffic to your site.
These services below complement our SEO:
- Content marketing
- PPC
- Social media
- Email marketing
All these things build a powerful marketing strategy. If you’re in need of detailed strategic work like this See Below!
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