Should You Hire A Digital Marketing Agency?
The majority of companies at some point ask the question “Should I Hire A Digital Marketing Agency?” and they then go searching online to find out what they should ask, read experiences that other companies have had working with a digital marketing agency and look at a number of options for agencies they could potentially work with.
There’s a lot packed into that question though!
Why are you even looking to hire a digital marketing agency in the first place? That simple question will help you determine if you need to actually hire one or not because it will validate if it’s worth it when weighed against other options. Let’s go deeper.
Why Are You Wanting to Hire A Digital Marketing Agency?
For most companies the reason the reason they are looking to hire an agency is because they want to see growth online. But there are a number of other reasons you may be looking to hire. Does anything on this list look align with your need?
- Growth Online
- More Traffic
- Higher Search Engine Rankings
- More Leads
- More Sales
- Building a New Website
- Replacing an In-House Marketer
- Someone Told You Too / You Read You Should
While there are a number of other reasons we could list out, these cover the major reasons. This is a great place to start because the different reasons require different answers.
You Should NOT Hire a Digital Marketing Agency if…
You shouldn’t hire a marketing agency if you are replacing an In-House Marketer because you’ll never get the level of 1 to 1 communication you had with that employee. It’s likely you had that person doing a lot more than what an agency will do. In many cases companies have that marketer doing things well outside of their typical marketing duties, which is for sure not going to happen with an agency.
You shouldn’t hire a digital agency if someone told you to or you simply read that you should. It’s great that you’re looking into it, but if you didn’t arrive at this question on your own out of a specific need then you’re just going to look for reasons that you shouldn’t work with an agency making them prove their worth and that’s just a bad relationship from the start. It’s a lose-lose situation.
You MAYBE Should Hire a Digital Marketing Agency if …
You are building a new website. The reason we say maybe is that if you are just looking to have a new better looking website then you really just need to hire a web designer / developer or web design agency. A Digital Marketing agency can help, but they are most helpful when conducting research on content and optimizations that will be built in to the new website.
You SHOULD Hire A Digital Marketing Agency if…
What you are looking for is growth online whether that be increasing traffic, getting higher rankings in the search engines, getting more conversions from your website, getting more overall leads, generating more sales from your site. This is what digital marketing agencies are built for and are best at. Yes, they can build other things and do other work, but don’t expect them to be experts in those other areas such as Branding, Video, etc.
Should You Hire An Internal / In-House Marketer or An Agency
Unfortunately we won’t really go into this too deeply because the answer really lies with you personally. If you’d rather have another body on the list of employees, another person in the room at the office, need the marketer to answer phones of customers, or something similar then hire a person internally.
If you want a transactional relationship of “Agency you do X for me and I’ll pay you Y” then hire an agency.
You can find cost analyses of agency vs in-house marketers or teams, but the truth is most people hire in-house vs agency based on the reasons we shared above.
If you’re looking to hire a digital marketing agency then let’s talk, if not then we’re glad we could help clear that up for you!
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