Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.
Commentors from Instagram stated that the posts will be shown to you…
“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
This shouldn’t come as a surprise to anyone.
The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”
Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.
Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.
If you are interested in social media or content marketing please contact us by calling or filling out the form below.
Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand. Many companies are not doing it, Many companies are “kind of” doing it, few companies are doing it successfully and only a small fraction of businesses are running social media at the highest level.
We break out Social Media Marketing effort into 3 Phases.
Table Stakes (thanks to Eliot Frick from BIGWIDESKY for this name)
Successful
Top One Percent
*We don’t even consider not doing it a phase. If your company is not on Social Media, please call us right now, at this very moment so we can get you up and live on social. Every second you are not online and up on social media the quicker your company will die.
Table Stakes
When it comes to Social Media Marketing there is a minimum level of effort that must take place.
Having live profiles that contain consistent and accurate company information, imagery, posting content regularly at some frequency and linking to these profiles from other places on the web including your website, other social profiles, email, etc.
This is easy and will give you a boost in the search engines, overall customer visibility, website traffic, foot traffic, leads and sales.
The Dallas Furniture Bank has consistent and accurate information, while posting regularly.
There is not an a large amount of engagement and obviously not running any paid promotion.
This is fine for many companies and should be getting done, but could be getting done in a more significant way by moving into the Successful Social Media Marketing phase.
Successful
To be running at the Successful Social Media Marketing phase, you must be doing everything in the Social Media Table Stakes phase plus driving consistent meaningful engagement through strategic organic & paid tactics as well as relevant strategic content (copy, images, videos, documents, etc.).
The Watering Bowl has consistent and accurate information, while posting regularly.
There is good engagement, they respond, comment, message and are running some paid promotion.
This where most companies should be, but there is still one more level that your business could be reaching, it is the Top One Percent Social Media phase.
Top One Percent
To be in the Top One Percent of companies on Social Media you must be everything from the 1st and 2nd phases, plus creating a massive amount of content, promoting accurately through all means possible, engaging like your life depends on it and having passionately dedicated resources to work on this 100% of the time.
Red Bull does everything on social media, all the time, in every corner of the web and is engaging, relevant and passionate. Strive to be like Red Bull when it comes to the social media part of growing your business.
Below are a handful of GIF tutorials on how to use the platform
Snapchatting a Video vs. Photo
How to Add Filters and Double Filters on Snapchat
How to Use Snapchat Video Filters
How to Save a Photo or Video on Snapchat
Accounts to Follow on Snapchat
This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.
DJ Khaled: @djkhaled305 John Bracamontes: @acumenstudio Casey Neistat: @caseyneistat John Bracamontes: @johnbracamontes Diplo: @diplo Kate Hudson: @khudsnaps Gary Vaynerchuk: @garyvee Eva Longoria: @realevalongoria
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.
Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.
