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Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.

Commentors from Instagram stated that the posts will be shown to you…

“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This shouldn’t come as a surprise to anyone.

The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”

Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.

Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.

If you are interested in social media or content marketing please contact us by calling or filling out the form below.

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Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand.  Many companies are not doing it, Many companies are “kind of” doing it, few companies are doing it successfully and only a small fraction of businesses are running social media at the highest level.

We break out Social Media Marketing effort into 3 Phases.

  1. Table Stakes (thanks to Eliot Frick from BIGWIDESKY for this name)

  2. Successful

  3. Top One Percent

*We don’t even consider not doing it a phase.  If your company is not on Social Media, please call us right now, at this very moment so we can get you up and live on social.  Every second you are not online and up on social media the quicker your company will die.

 

Table Stakes

When it comes to Social Media Marketing there is a minimum level of effort that must take place.

Having live profiles that contain consistent and accurate company information, imagery, posting content regularly at some frequency and linking to these profiles from other places on the web including your website, other social profiles, email, etc.

This is easy and will give you a boost in the search engines, overall customer visibility, website traffic, foot traffic, leads and sales.

Example Table Stakes Social Media Profile

The Dallas Furniture Bank

https://www.facebook.com/DallasFurnitureBank/

https://twitter.com/dalfurnbank

The Dallas Furniture Bank has consistent and accurate information, while posting regularly.

There is not an a large amount of engagement and obviously not running any paid promotion.

This is fine for many companies and should be getting done, but could be getting done in a more significant way by moving into the Successful Social Media Marketing phase.

 

Successful

To be running at the Successful Social Media Marketing phase, you must be doing everything in the Social Media Table Stakes phase plus driving consistent meaningful engagement through strategic organic & paid tactics as well as relevant strategic content (copy, images, videos, documents, etc.).

Example Successful Social Media Profile

The Watering Bowl

https://www.facebook.com/TheWateringBowl/

https://www.instagram.com/thewateringbowl/

The Watering Bowl has consistent and accurate information, while posting regularly.

There is good engagement, they respond, comment, message and are running some paid promotion.

This where most companies should be, but there is still one more level that your business could be reaching, it is the Top One Percent Social Media phase.

 

Top One Percent

To be in the Top One Percent of companies on Social Media you must be everything from the 1st and 2nd phases, plus creating a massive amount of content, promoting accurately through all means possible, engaging like your life depends on it and having passionately dedicated resources to work on this 100% of the time.

 

Example Top One Percent Social Media Profile

Red Bull

https://www.facebook.com/redbull/

https://twitter.com/redbull

https://www.instagram.com/redbull/

Red Bull does everything on social media, all the time, in every corner of the web and is engaging, relevant and passionate.  Strive to be like Red Bull when it comes to the social media part of growing your business.

 

I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

I’ve been experimenting with posting on different platforms, so you can the full article on…

Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7

or

LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

Below are a handful of GIF tutorials on how to use the platform

Snapchatting a Video vs. Photo

How to Add Filters and Double Filters on Snapchat

How to Use Snapchat Video Filters

How to Save a Photo or Video on Snapchat
 

Accounts to Follow on Snapchat

This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

DJ Khaled: @djkhaled305
John Bracamontes: @acumenstudio
Casey Neistat: @caseyneistat
John Bracamontes: @johnbracamontes
Diplo: @diplo
Kate Hudson: @khudsnaps
Gary Vaynerchuk: @garyvee
Eva Longoria: @realevalongoria

The Marketers Guide to Instagram Ads

Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.

Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.

What’s in this Article

  • Demographics: Who’s on Instagram
  • The direct response advertising opportunity
  • Ad types and specifications
  • Creative best practices
  • Keep it fresh: Creative iteration

Download the PDF here: https://acumenstudio.com/wp-content/uploads/2015/11/The-Marketers-Guide-to-Instagram-Ads-Acumen-Studio.pdf