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Analytics & Analysis

Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy!

What is Adobe VoCo? (Project VoCo)

“When recording voiceovers, dialogue, and narration, wouldn’t you love the option to edit or insert a few words without the hassle of recreating the recording environment or bringing the voiceover artist in for another session? #VoCo allows you to change words in a voiceover simply by typing new words.”

Adobe states it pretty clearly in their statement above.

Whatch the video below to see how Adobe Project VoCo works.

Adobe VoCo

Concerns About This Platform

Some journalism, risk and ethical experts are concerned with the development of this voice reproduction and manipulation product.

  • Faking statements to draw more journalistic attention.
  • Tricking people into taking action. Think the Nigerian email scams on a much more realistic scale with spoofed phone numbers and someone on the other end that sounds exactly like your mom!
  • Financial Security. Some firms use voice print technology as a security screen.

These are just a few of the concerns they have with Adobe’s Project VoCo.

But Adobe states that they are taking measures to allow for validation within the files that would detect if something was real or not at a commercial level. *but this still leaves it open against the average Joe / Jane

Competitors to Adobe VoCo

While audio manipulation is nothing new. Making it easy / simple is. And making it “Good” is as well.

Google’s Deepmind has a product titled WaveNet that is also constructing and simulating speech constructs.
You can view more of that here: https://deepmind.com/blog/wavenet-generative-model-raw-audio/

While Google isn’t recreating the voice of a specific user, they are certainly constructing a highly intelligent speech modeler that if coupled with mimicking technology could be indistinguishable as being computer generated or human to the typical ear.

Project VoCo & Voice Mimicking Use Cases

As Adobe points out, it can easily be used for audio books, podcasts, and voice over talent.
For us this is extremely valuable as a customer service application.

Imagine an intelligent system that knows what you purchased, what your issue is, collects your personal profile information, can detect your emotion from your voice pattern and engages with you in an efficient and emotionally connected way.
And the whole time the person on the phone thinks they are speaking with an actual human being.

This takes the workflows we create today to a whole new level!
Coding in emotional triggers, PII (personally identifiable information) gets tied to your emotional profile.
I have to admit this is pretty exciting stuff.

While not available for use yet, we are working on projects like this to make how we interact across business applications more efficient and profitable.

Check out some of the comprehensive ways we are working in content marketing by Clicking Here –> http://acumenstudio.com/content-marketing-agency/

Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing?

On both sides of the debate, there are many opinions and strong feelings about how important it is to decision making, composition, design, user experience, etc.

Here’s the thing…

Everything is Data!

Seriously think about it.

  • The reason you don’t or do like a specific food… DATA!
  • That feeling you get in your gut when you know something is right or wrong… DATA!
  • The Best Practice you tout as being so knowledgeable on… DATA!

Emotions, likes, dislikes, associations, beliefs, etc. are all crafted from experiences and historic data that form these things for you as a person or business.

You can take that data at face value or read in between the lines to solve problems, create efficiencies, innovate, become self-aware, understand an audience, etc.
This information is extraordinarily important as it concerns decision making or creation at all levels, in all environments across all mediums.

See how we use data in our approach to content marketing here.

Just a quick post today on something very important to us.

What is the Best Marketing Technology?

Answer: A Question

Questions are the most powerful tool we have as marketers.
What you don’t know affects the outcome of your efforts.
Many of us have solutions or “know” the market.

The biggest thing we must focus on is The Goal.
To know the Goal, we must ask what it is, if it isn’t known (which is an answer to your question) you must define it, which will require even more questioning.

This cycle continues across all aspects of marketing, business, relationships, LIFE.

Question Everything & Execute Intelligently!

The job of marketers is becoming more and more complicated.
We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.
Recently a study from Forrester shows how organizations successfully use marketing analytics tools to develop relevant & compelling customer experiences.

Consumers expect to find what they want from their smartphones, tablets and laptops at any time from anywhere. These behaviors and commonly referred to micro-moments give marketers more opportunities to connect and engage. They also allow marketers to identify valuable insights about consumer behavior.
Effective marketing measurement is is the key to success here.

To understand the challenges we marketers face in measuring performance and creating the technology & tactic recommendations, Google commissioned Forrester to perform a survey of 150 marketing, analytics and information technology executives. The research shows how successful marketers are able to leverage analytics tools effectively so they make the most of consumer interactions.

Key findings

  • Marketers must be able to link marketing performance to business results. Of the survey respondents who were identified as “sophisticated marketers”, 53% said they adhere to well-established KPI’s & metrics that tie directly to business objectives. These marketers work with companies that are at least 3X more likely to hit their goals than other organizations.

  • The right tools are critical to success. 26% of marketers surveyed believed that their marketing analytics tools are well-integrated & work seamlessly together. Contrast that with marketers with well-integrated tools who are more likely to outperform revenue goals.

  • Marketers that employ complete itegrated marketing analytics platforms see an increase in performance and results. Smart marketers who deploy a complete integrated marketing analytics stack of five or more tools are 39% more likely to see improvement in the overall performance of their marketing efforts.

To Download and learn more about improving marketing performance with analytics, check out the full study, “How Marketing Analytics Increases Business Performance” by filling out the form below.

Download "How Marketing Analytics Increases Business Performance"

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