1-866-357-7422

20 Morgan Street St. Louis, MO 63102

Top

Content Marketing

Search Engine Optimization: Ongoing SEO Or One-Time Enough?

Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to the first page of the search results you don’t want to let your guard down or your competitors will pass you up. Thousands of websites launched every day causes your competitors to continue to grow. Ongoing SEO will get you to the top of search results and help keep you there. Not having search engine optimization in the budget could cause your online business to fail.

 

Technical SEO Goes Beyond Keyword Research

Technical SEO is very important for websites to make sure it is search engine friendly. Most people believe SEO is just keyword research, but technical SEO goes far beyond keyword research. Just last week, I worked on a client’s new site and I discovered their web designer forgot to remove the noindex from the code. The noindex was telling the search engines not to index the pages so the pages will not show up in the search results. This is a major disaster for a business especially if not found right away. Surprisingly, this happens often.

Here are just a few things that technical SEO checks:

  • Crawl errors
  • Indexing issues
  • Mobile-friendly
  • Page Rendering
  • Site speed
  • Canonical issues
  • & More

 

A good Digital Marketing Audit should be very thorough and identify a websites key strengths and weaknesses.  SEO included!

 

B2C & B2B SEO Strategies

Some of our important b2c and b2b SEO strategies involve educating your customers. Just by answering why, how and what questions from their searches helps your business become the authority and creates traffic to your site.

These services below complement our SEO:

  • Content marketing
  • PPC
  • Social media
  • Email marketing

 

All these things build a powerful marketing strategy. If you’re in need of detailed strategic work like this See Below!

 

Call Us at 314-736-4434

Or Submit your information below

If you’re asking… “How Do I Switch To A New Project Management Software?” or “My Company Needs to Change Project Management Tools, What’s the Best Way?” then read on to see what we did.

 

Project management tools are supposed to be an organizer’s dream come true, right? So you would think switching from a project management tool that no long fits your needs to one that has all the bells and whistles would be a dream come true.  However, making the switch from one project management tool to the next presents a load of issues you would have never thought possible…one could say this is really an organizer’s worst nightmare?

 

Choosing the Right Project Management Tool

Choosing the right project management tool that will fit all of your wants, needs and desires may seem overwhelming and nearly impossible, but the thing to keep in mind and the best way to approach this question is to write out your top three ‘must-haves’ for your new project management tool.  

 

Below are a few features that were important to Acumen when we made the switch to our new project management system.

  • Ability to create task templates
  • Subtasks and sub-folders
  • Ability to send GIFs in a task thread

 

For our needs, it was essential that we found a project management tool that allowed us to create temples we could reuse for our monthly work for all of our clients. This would allow us to cut down the time our team spent creating new tasks every month and assigning them out.

 

It was also important for us to have the ability to create tasks within tasks, sub-tasks or ‘task inception’ if you will 😉 (get it because Inception was a dream within a dream and this is a task within a task…ok cool, just making sure).  Having this ability would allow us to breakdown a larger tasks into smaller ones and for us to know exactly where we were within a project or task.

 

Ok so the last bullet point, “ability to send a GIF” may or may not have been really vital to anyone else but me. I love sending GIFs and use them to communicate roughly 90% of my day.    

 

So in Conclusion on Switching to a New Project Management Tool

As long as you have your list of top ‘must-haves’ for a new project management tool and focus on making sure your new tool has those features, your transition from one platform to the next will be less painful than had you never made that list to begin with….keep in mind, keywords there “less painful”.  Believe me, it will still be painful, but it will be one less thing you need to worry about as you do your research.

 

Call Us at 314-736-4434

Or Submit your information below

 

Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.

 

As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.

 

The 6 steps I take every morning to manage daily tasks

  1. Make coffee (the most important step)
  2. Sit-down and go through emails
  3. Make my to-do list
  4. Discuss priority items with specific team members
  5. Go through current Wrike tasks for clients and check-in
  6. Create new tasks in Wrike and assign them out.

 

Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.

 

It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.

 

Call Us at 314-736-4434

Or Submit your information below

 

Are you struggling to understand how B2B Social Media and B2C Social Media are Different?

Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.

But what is it about B2B Social that is so different from B2C?

 

John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.

 

How is B2B Social Media Different From B2C Social Media?

In general it’s about providing different types of information.

But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.

For most Mid-Size B2B Companies the goal for Digital ( and  B2B Social Media ) is to generate leads.

This is where most B2C marketers fail because they don’t think like lead generators and sales closers!

 

Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.

 

 

If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

Call Us at 314-736-4434

Or Submit your information below

 

Steps on How to Research Blog Topics

Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics.  But when they were immediately asked to give one good topic only 2 out 10 were able to give any topic at all!!!

 

Then when asked if they could prove if that was a good topic, 0% could prove it or even tell how they would prove the validity of the topic.

 

That is BAD NEWS for these companies.

 

What this typically leads to is inaction, meaning Nothing gets published.

We believe that something is better than nothing.

But having the knowledge to research and create Good High Converting Blog Topics is best.

Doing this research is easier than you think and will deliver 10X or more on your current content efforts.

 

The three important steps we’ll cover are…

  • Keyword Research
  • Social Media for Validation
  • Back to the Search Engines for Final Refinement

 

Start with Your Topic & Validate with Keyword Research

The easiest advice we give to everyone on blog topic research is to start with what YOU Think is a good topic. Typically you’ll come up with a decent topic that can be refined through the steps we’ll share with you here.

But if you are truly stumped to come up with even 1 blog topic idea then keyword research will also be your guide to choose a good one.

  • Come up with a blog topic of your own (example: Top 3 Print Finishes for 2018)
    • If you can’t come up with a topic list the product or service you want to sell more
  • Enter as many variants of the topic, product or service you can think of into the Google Keyword Planner (https://adwords.google.com/ko/KeywordPlanner)
    • Examples: 2018 print finishes, print finishes 2018, top print finishes, print finishing options, finishes for print
  • Look for keyword results with volume and modify your blog topic to include a higher volume variant
    • Example: We were shown “Printing Finishing Options” as the only keyword with volume.  In the related keywords section it shared with us that “Print Finishing” had a higher volume but that is more broad and included in your topic anyway.

Using this blog topic research model we would go with this topic: “Top 3 Printing Finishing Options for 2018”

You can see how we modified our original topic to include what / how customers are searching for this product / service.

 

Use Social Media to Refine and Validate Your Topic

Social Media is the greatest place to find real conversations for the topic you will be writing on.

These conversations will help you form supporting statements, rebuttals to arguments, and new questions or needs you hadn’t even thought of.

  • Use google to search for your topic on Quora.com
    • Use the site: command in Google to find conversations specific to your topic on Quora.com by including your highest volume blog topic variants ( example: site:quora.com + printing finishing options)
  • Read through the Quora.com results from your search and note good questions and answers from across the top 10 results for potential use as Q&A or examples in your blog topic.
  • Use BuzzSumo to find current relevant articles from across the web that may be trending to generate even more ideas to create greater value in your blog.
    • Example: Search “Printing Finishing Options” in BuzzSumo

  • Read through the BuzzSumo results from your search and note good questions and answers from across the top 10 results for potential use as Q&A or examples in your blog topic.

 

Go Back to the Search Engines to Refine & Finalize

Now that you have refined your blog topic through this comprehensive research and identified inclusions for the body of the blog post itself, it’s time to go back to the search engine to refine even more if necessary by manually looking at the search results to ensure you will show up, beat the competition and provide Massive Value to potential customers.

 

For example: Search in Google the term Printing Finishing Options

You need to identify if this search is bringing up relevant results to make sure that the search engines believe that the search term should result in pages that are listing options (or answers) to the term itself.  If you see results that don’t make sense to you then it may be that the term is not the best to be using as a blog topic and you should start over. Google for example uses behavior to rank results and if more people want to see results of a certain type that is what the search engine will show.

 

The other things to look for are..

  • Does the search engine show Maps Listing Results
  • Does the search engine show Image Results
  • Does the search engine show Knowledgegraph elements on the right side of the page

All of these things can affect if this is a good topic.

 

Each of the above listed elements can all be optimized for but for now just know that if the results are relevant then you have a good topic and your research will set you up for success.

 

Will This Really Help?

Yes!!!

Having done this research will give you the opportunity to be found first in the search engines, will get more potential customers clicking through from social media & email and will provide Huge Value to the people you want to do business with.

 

For More Information Call Us at 314-736-4434

Or Submit your information below

 

90% of marketers say that Segmenting Your B2B Content Marketing is important.

BUT only 45% of marketers are actually doing this!

We’re not surprised by this because we know it’s not that easy.

The thing is that by doing this level of market segmentation will provide BIG Results.

It’s not our opinion, This is a Fact!

 

Here is a real example of how we’ve seen this work (and it’s really simple)

An Engineering company had a service that was specific to servicing public parks.

They wanted to get their offering in front of the decision makers who could hire them to do this work.

They wanted to run ads in specific cities to promote their service.

But that was it, run ads targeting all people in those cities.

 

BAD IDEA!

 

While targeting specific cities is a level of segmentation, it’s not even close to good enough.

They would have wasted a ton of money.

So we investigated with them further and found that the people they really needed to get in front of were Parks and Recreation Directors, City Managers and Mayors.

And guess what? We can target those people!

We put a campaign in place targeting All Three of those job titles on LinkedIn and Facebook. Created ads that messaged directly to them and led them to a landing page that again spoke directly to them.

City + Job Title = Winning Combination

 

“To be honest we went even deeper with them but we’ll keep it simple for our example.”

 

This is a perfect example of how this works.  Especially when this campaign was generating 5 – 15 leads per day for months!

Takeaways are to Know Your Audience / Customer / Buyer / Investor demographics, traits and characteristics so they can be targeted and Know their Pain Points, Questions and Philosophies so you can message them correctly.

 

Know Your Audience for Segmentation

This is the MOST IMPORTANT part of all because it will maximize your effort.  It’s getting in front of the right people.

  • Geography (country, state, city)
  • Industry
  • Company(ies)
  • Job Title(s)
  • Age Range
  • Sex
  • Etc.

These elements allow you to target very specifically, not waste ad spend and generate way more leads than you ever have in the past.

 

Messaging for Segmentation

Saying what they want to hear and need to hear.

For us message segmentation is more about solving a problem and speaking very clearly about how that is done.  We don’t fluff it up with ambiguous words that will leave people confused as to what you actually do.

  • What are current industry wide problems
  • What are trends your prospects are talking about
  • What problems do you solve that these prospects are facing most often
  • What does your prospect care about
  • What is your prospects asking most often?

Answering these questions leads to clear and compelling messaging for your campaign and content strategy.

 

If you have been struggling to create a content marketing strategy that actually delivers results, leads, customers and revenue then follow the steps we outline in this post or call us with questions if you need help.

 

Call Us at 314-736-4434

Or Submit your information below

Do you know what channels produce the leads you get?

Do you know if Social Media is even helping your company grow?

Do you know if your Ad Spend is being Wasted?

Of course you don’t.

 

Not to be mean, but 53% of CEO’s and Marketing Leaders claim they don’t actually know how their marketing efforts are performing across all channels and when we surveyed these same people it was 87% who didn’t actually know how their efforts were truly performing.

 

Simply Knowing what efforts are delivering you performance leads to a 35% boost in results!

This is due to better decision making guided by these results and findings.

It is important to establish integrated tracking across all of your efforts and ensure that everything you do is attributable so it can be accounted for.

 

Audit Your Tracking

This is simple. If you aren’t tracking it then it doesn’t exist.

What we are saying is that YOU MUST track everything.

  • Simplify Tracking by using tag managment
  • Use pixels & tags available from each platform you are on
  • Ensure all traffic sources, pixels and tags are firing and tracking correctly
  • Establish tracked conversions and events (form submissions, click to call numbers, etc.)

 

Audit Your Conversions & Attribution

Knowing what parts of your efforts led to traffic, leads, customers and revenue is critical to making sound marketing and sales decisions.  And it mitigates wasted ad spend.

  • Define KPI’s that will guide your decision making
  • Create reports to easily view performance

The thing to remember is that all digital marketing is trackable and attributable so if you want to understand how your marketing is performing allowing for better decisions, better results and spend more efficiently then audit your digital marketing with a focus on tracking and attribution then set it up!

 

Call Us at 314-736-4434

Or Submit your information below

Do you value getting “The Work” done?

It’s one of the things we constantly talk about in our office.  If you’re not getting the work done, you are accomplishing nothing.

Sounds like an obvious statement right?  It is.

BUT…

Many companies do not hold true to this philosophy when it comes to their content marketing. They Literally DO NOTHING!

Why?

  • Fear of Imperfection
  • Believing they don’t know enough about digital to do it
  • Thinking that no one will care what they have to say
  • And Worst of All The Belief that it doesn’t work (it does work by the way)

Putting together a strategic content strategy based on what your customers and prospects are looking for and talking about online is much easier than you think, costs less than you probably imagine and returns greater results than you would expect.

Simply Attack the Content Marketing Process

Here’s a good video we like to share by our friend Ben Newman on Attacking the Process.

 

Want to learn more about Strategic Content Marketing?
Download our “7 Keys to B2B Content Marketing” Below.

Many marketers for years have wasted the time of other marketers and cost businesses countless dollars from unproductive time spent on tasks that won’t produce results.

This isn’t some in-depth piece on the details of how this happens.

This is a Public Service Announcement to all business and marketing professionals to stop letting under performing marketers waste your time.  Demand efficiency and demand results.

We don’t waste time, We get work Done!