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B2B Digital Marketing

In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

This email is Free to you!


Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

    Your Name (required)

    Your Email (required)

    Your Phone Number

    Probably not.

    But here are the details…


    What is the CCPA ( California Consumer Privacy Act )?

    California residents will be able to demand companies to disclose what information is collected on them and request a copy of that data.

    Companies will be forced to delete consumers’ data if requested by the consumer and will be prohibited from selling information if the customer asks them to via a mandatory “do not sell” link on your website.

    Consumers will also have the right to “receive equal service and price whether or not they exercise their privacy rights” which means, companies won’t be able to treat a user differently because they have requested their data.


    Businesses That the CCPA Affects

    Businesses are required to comply with the new regulations if they have annual gross revenues of more than $25m, acquire 50% or more of their revenue from selling consumers’ data, or annually buy / receive / sell, or share the personal information of more than 50,000 consumers, households, or devices for commercial purposes.

    This is roughly 500,000 businesses in the US that will be required to comply with the new law.

    And to be clear ONLY California residents “have this right”.


    What Does This Mean For You?

    Well if you sell to people in California, have over $25,000,000 in gross annual revenue or sell consumer data then you’ll need to create a page for you website that has a link to email or form that a consumer can submit asking you to Do Not Sell to them (and you’ll have to not sell to them if they submit).

    AND if one of those California consumers asks you for the data you’ve collected on them you’ll have to give it to them. And if they ask for it to be deleted you’ll have to delete it.


    Here’s the Thing!

    Most companies are only collecting basic data on consumers in the form of lead generation or customer information to process orders. Think name, address, city, state, purchase history, etc.

    If you have that information it will be easy to hand over or delete.

    But what most consumers are “freaking out” about is the pixel / cookie tracking that happens in browsers and shows you ads (what people call creepy).  YOU ARE NOT RESPONSIBLE for that tracking. It is not your business collecting that data.  This is more likely to be Google or Facebook.

    DO NOT confuse the CCPA with the European GDPR (which is the whole “give people a message on your site telling them your tracking them” thing).


    For Reference here is how Disney does it (to be fair they are the extreme and do way more than you need to)


    2020 is here and it’s time to think about how you’re going to tackle growth online for your company.

    In this video I outline our hope for you moving into the new year in finding a solid B2B Digital Marketing agency partner that will help you achieve your goals, get more traffic, more leads and more sales.

    You may not be working with anyone now, you may have worked with another company in the past or the currently company who isn’t producing the results you want. Regardless we want you thinking about that plan for the new year and ensuring you’re partnered with someone who is aligned with your goals!

    This question “Should I Add My Company Name to the Website Title Tags?” is one that has been asked often.

    And SEO Experts, Specialists and Managers from years ago will undoubtedly give you a different answer than what I am about to give you here.

    The answer is Absolutely Not!

    Why you might ask?

    I’ll tell you!


    Here is why You Should Not add your company name to your website title tags

    1. It wastes valuable character space that could be used to better describe your product / service
    2. Google will add it for you

    Very simple right? It definitely is.


    One of the most valuable assets when it comes to SEO is your Title Tag.  And not wasting the limited amount of characters you have for those title tags adding your company name is of Huge Importance!  Use these instead to be relevant to searchers


    How will Google add your company name to the Title?

    They just do it!

    Well as long as you’ve set yourself up on Google My Business.

    Here’s the proof. Watch this video to see how it works.









    Content Marketing for Print Companies Example






    If You Have Questions on This Call Us at 314-736-4434

    Or Submit your information below


      Day 1 at PRINT 19 was a Success!

      We got to meet with a lot of interested print companies from all over the U.S. and all them had the same things to say…  “How do we get in front of more customers online?”

      Obviously we were excited to talk to everyone about that and set them on a path that will generate those leads and sales online.

      But we also felt even more determined to push harder on making sure that the entire Print Industry knows how to do this well!

      So make sure to check out the resources we have available here on Digital Marketing for Print Companies.

      And for fun, here are a couple shots from our booth with new “Acumen Fans”.


      Have you every asked the question: Who Should I Be Targeting on Facebook?

      This is one of the Most Common questions we hear from print companies when it comes to Facebook.
      And it’s actually a really good question!

      Why Did We Put This List Together?

      To be honest it’s our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know you’ll want to try this out.
      And if you do try it using what we’ve shared here and it works (which we know it will), then we’re hoping to get a shout out from you online or at least some feedback on the results you achieved!

      Who are the Targets?

      We have the exact settings & targeting for you in a PDF for download but to give you a quick glimpse into what the interface and targeting will look like for you we’ve shared a snapshot below.


      Download the Facebook Targeting PDF Below

      If You Have Questions on This Call Us at 314-736-4434


        Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic?
        Over the past 7 months we’ve seen an Enormous spike in searches for manufacturing and professional service terms.
        More specifically, these searches have a buying focused intent. Really Good News for you!
        In 2019 so far there has been a lot of leadership change across many B2B industries and new decision makers are replacing an older generation of buyers.
        What we’ve found is that this has been the primary factor in all of this new demand online for B2B products & services.

        Why is this such a good thing? (B2B Buyers searching for products more online)

        This is proving to be a good thing for B2B companies who currently have a strong presence online, in the search engines, on social media, are running ads and are using email consistently.
        The companies who are not doing this shouldn’t feel any increase since they are not being found online.
        It’s only been the last 2 months that many of these B2B companies have realized this and those that have are currently working at a feverish pace to build out their content and optimize their online presence to take advantage of this wave of opportunity that is positioned to continue it’s growth for a while.

        You Need to Be Creating New Optimized Content for Your B2B Buyers!

        It will be important to get in early as more and more companies (your competitors) get in and start to crowd the space.
        The longer you wait the further behind you’ll fall and having to climb a mountain of competitors content is so much harder than getting in early and holding a top spot, getting the authority, traffic, leads and sales.

        If You Have Questions on This Call Us at 314-736-4434

        Or Submit your information below


          It’s true that most B2B companies aren’t doing any content marketing at all.

          And of those that do, most are simply pushing out awareness focused messages that don’t convert.

          We know it’s tough out there to make this a priority, but if you are currently running any content marketing or plan to do any in the near future then read on to learn how to make sure what you do gets results.


          The Top B2B Content Marketing Ideas for 2019

          • Run LinkedIn Ads sponsoring your company page content
          • Run LinkedIn InMail Ads that email your top customer targets
          • Write blogs that are Q&A style
          • Create a price sheet and put it behind an info gate and promote it


          We explain in more detail below.


          Run LinkedIn Ads sponsoring your company page content

          This is probably the best way to instantly get new leads in 2019.

          The targeting LinkedIn provides is unmatched when it comes to B2B.

          Now for this to work you’ll need to produce content that will get promoted.

          We have content suggestions in our other two ideas on this list, but literally any relevant post about your company that includes a problem, solution and call to action that links back to your website is worthy of sponsoring that content.


          The customers targeted will see your ad in their feed, click on the call to action button and convert on your website through a form or call to get more information and do business with you.




          Run LinkedIn InMail Ads that email your top customer targets

          Similar to sponsored content you can target your primary customer and get in front of them very easily using LinkedIn InMail ads.

          The big difference here is the ad type and how it is presented.


          With InMail ads you as an individual (or someone on your sales team) will send an email through the LinkedIn messaging system directly to those targeted customers.

          So not only does your message get to the target on LinkedIn but it also goes directly to their email address which is usually connected to their phone.

          This means you’re getting in front of the buyer immediately!


          Again you’ll need to craft a message that is compelling to the buyer, speaks to a problem you solve and the solution you have for solving that problem paired with a Call to Action that either moves them to…

          • Message you back
          • Click through to your website where they can convert there
          • Or call you directly by listing your number in the message


          This works really well and scales your sales team in a very efficient way.




          Write blogs that are Q&A style

          Without going into a deep dive on Keyword Research for B2B companies we’ll say that many of your customers are searching on Google asking questions they need answers to. So you’ll want to do keyword research to identify How they ask those questions and what terms they use when asking.

          Once you have that craft a post that literally opens by asking that exact question and follow it up with your answer. Preferably the answer is something that you offer as a product or service.


          Many B2B marketers make the mistake of sharing a lot of 3rd party content or ideas that really are good ideas, but have not compatibility with your business and would never generate new sales. 

          So be sure to make it 1st party knowledge tied to what you do as a business.


          Create a price sheet and put it behind an info gate and promote it

          One of the most popular downloadable assets that we see work well for B2B companies is a price sheet.  The reason this is so popular is because so many B2B businesses don’t share their pricing.

          While we understand you may not want to share your pricing like most of these companies you can at least give estimates for these customers to take a look at.

          To do this you’ll need to create a page (landing page) on your website with a form that when submitted will present them with the price sheet.


          For example…

          If you are a manufacturer and sell a variety of parts upload your price list each month so your prospective customers can see costs and viola you know have a list of leads to contact.

          Or if you don’t want to share exact pricing create example statements of work or groupings of products showing the prices for that SOW or the price breaks for volume purchases of a specific product line. This is still valuable as it will give the prospect a better understanding of what they can expect when working with you.


          Regardless of if you do one or all of those B2B content marketing ideas we can Guarantee you that they will produce new leads for your company.



          If You Have Questions on This Call Us at 314-736-4434

          Or Submit your information below


            While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage…

            You want to rank better in the search engines for terms related to Banner Printing right?

            The question is “How do you do that?”.


            There are two things you have to consider.

            • Traditional Keyword Research vs Strategic Keyword Research for Printing Terms
            • The search engine results mix (or distribution)


            We explain in more detail below.


            Traditional Keyword Research VS Strategic Keyword Research for Printing Terms

            In traditional KWR the rule of thumb is to enter the name of the product / service you want to rank for into a keyword research tool and capture the term that has the highest volume with the lowest competition. Then optimize your page for that term.  This is not bad advice and does work the majority of the time.



            If you want to get better results you’ll do this.

            Strategic Keyword Research.

            To do this you have to brainstorm a little to come up with other ways that customers search for your product / service.  This could be that they call the product / service something else or they search the “fix” your product / service solves.

            You just may find a term with better volume, a lower competitive saturation and better mix in the search engines. We’ll talk about the mix in a second.


            The Banner Printing Keyword Example

            Let’s say you want to rank for Banner Printing.

            We also think you should rank for that.


            When doing a keyword research task you find that Banner Printing shows up as having 9,900 searches per month with a moderate level of competitiveness.  That’s good news!



            But then you think about the ways customers were asking for that service on calls.

            They were saying Custom Banners quite often.

            Let’s research that term.


            You find Custom Banners returns a search volume of 14,800 searches per month and a similarly moderate level of competition.




            You do a quick check and see that Google is return similar results.

            Companies like yours selling banners.


            We suggest optimizing for the Custom Banners term!


            The Search Engine Results Mix

            We mentioned this earlier in the article that the search engine results will have a mix of elements.  These are typically ads, maps listings, natural / organic listings, Google My Business information, structured snippets and sometimes Product Listing / Shopping ads.

            What we advise looking at as most important (for product / service terms like Custom Banners) is are there maps results and do the organic listings under the maps show massive national competitors or a mix of national and local competitors.

            If the organic results have a bunch of big national competitors (Vistaprint, Buildasign, etc.) then you’ll need to focus on optimizing for getting into the maps listings!

            If there is a good mix of local companies in the organic results you’ll be optimizing for both the maps and organic results.


            Example of Search Engine Mix for Custom Banners



            In summary…

            If you want to rank for Banner Printing start by optimizing for Custom Banners, but also include the term Banner Printing in your page copy.

            AND get yourself claimed, verified and optimized with the Google Business Listing service.



            If You Have Questions on This Call Us at 314-736-4434

            Or Submit your information below


              Time Management is Crucial for Project Management

              Without time management, your project management efforts will fall short. Time management is crucial to any project manager’s success. Proper time management is using your time effectively and knowing what types of tasks should be done first and what can be done last. That way you’re not burning all your energy on a task that becomes tedious and time-consuming. Tasks that take longer typically require a more focused and set time blocked out on your calendar. 


              Key Time Management Approaches

              Time management is different for everyone. Time management is not just about getting as much done as you can in one day, it is about effectively planning out your day so that you are able to get your work done properly and efficiently without leading to burnout. 


              Some key approaches are to …

              • Set aside a block of time every morning to make a list.
              • Block out times on your calendar to dedicate to a specific task.
              • Check your email 3 times a day (Begining, Middle, and before the end of the workday.) 
              • Schedule breaks – Give yourself breathing room. Take a walk or have a snack to re-energize.
              • Prioritize your tasks – What takes longer? What needs to be done first? (Hint: Not everything needs to be done first)


              Time Management & Taking Care of Yourself

              I get it. Sometimes we get caught up in the idea that everything has to be done right away at the same time. Sometimes it gets hard to get away from that concept. However, not allowing yourself to breakdown your day and digest what is going on will lead to burnout. Prioritize your work so that you are able to get those true high priority items done.  As a project manager, there will be hectic days and there will be slow days. If needed, you should break down your workload down by the week. Decide what will be the primary focus of each day and knock it out. Make designated times for breaks. 


              Without proper time management, you can’t be an effective project manager, so Study & Practice, you’ll get better.


              If you have Questions Call Us at 314-736-4434
              Or Submit your information below