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B2B Digital Marketing

Question from us at Acumen to You: “Are you using business email addresses or personal email addresses when marketing to potential customers?”.
Question we get from our customers: “Should we be marketing to only business email addresses or can we also market to them using their personal email addresses?
This is concern is understandable, especially in today’s climate when everyone is hyper concerned about doing the “right thing” or not “overstepping” in some way.

Business vs Personal Email Breakdown

The reality is that for many people there is a big overlap as to when they use personal or business email addresses.
There is no rule here either, sometimes customers choose to use their personal email and other times business.
Here is the good news… It Doesn’t Matter!
There has been numerous research studies showing the prevalence of business vs personal email use and they all have similar insights.
People use both when submitting their information online.
Again that is great news.
One study even showed that C-Level executives across all size companies provided a personal email address 50% of the time.
The truth is that most people can’t even describe under what circumstances they might submit a lead generation form using a business or personal email address.

So What Should You Do With Your Marketing Email?

Send it to everyone!
If a lead chooses to give you a personal email address then honor that decision by sending them your marketing material to the email address they gave you.
We could honestly talk for days on this, but we wanted to share a quick answer to a burning questioning (or held belief) that many marketers have.


If You Have Questions or Want to Talk more about Email Marketing, Call Us at 866-357-7422

Or Submit your information below

    If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
    Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
    Now is the time to be Marketing to Convenience Stores!

    What are the Signs that Point to Revenue Growth for C-Stores?

    One major sign we’ll focus on is hiring.
    For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
    More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
    This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
    Positions C-Stores are Hiring For
    • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
    • Retail Managers: These oversee store operations and the hourly retail team members.
    • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
    • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

    In total with just the companies we listed they are looking to fill almost 20,000 positions!


    Marketing to C-Stores

    Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
    How should you market to convenience stores?
    If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
    You really need to be doing both.
    Being present to these decision makers in the c-store space where they are engaging is where you need to be.
    And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
    At Acumen we know Digital.
    Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.


    If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

    Or Submit your information below

      This is a question we get regularly from different printing businesses.

      They ask, “Does Social Media Actually Work for Print Companies?”

      And the answer is…  Maybe!


      What Does Social Media “Working” for You Even Mean?

      This is the real question that has to be asked.

      In our experience what most print companies want from social is new business, returning business and higher frequency of orders from existing customers. There are the exceptions such as print companies who are already growing and are looking to change up their entire brand identity & messaging. That is more of a creative endeavor that requires a different set of tactics on social than the goal of just generating new and more business from social.

      So is that what you think about when saying you want Social Media to “Work” for you? Generate New Business?

      If yes, then keep reading because that is our area of expertise (not branding or identity).


      How Can Social Media Work for Your Print Business?

      1. Be Present

      Of course this seems like a no-brainer, but unfortunately many print companies are not posting to social media. Why aren’t they posting? No time, don’t think it works, don’t know what to post about, etc.  But that is the biggest problem. Not being there for any reason guarantees social will do nothing for you and generate no leads or sales.

      2.Be Active

      Some would call this consistency or even engagement and those descriptions work as well, but posting regularly at some frequency is the minimum effort level needed for success. 3 or 5 times a week is all you really need to see an increase in traffic from social to your site and an increase in awareness for your business. We recommend either posting every Monday, Wednesday and Friday or 5 days per week Monday – Friday.

      3. Sell

      This is thing that most printers find troublesome. It’s felt that you can’t sell to people on social media. But the fact is that you need to be. Posting awareness level content is great to give people a glimpse into your world and connect with you on that, but it’s just as important to show customers what you can do, what your value proposition is and move them to buy. This is what brings you that increase in new business from social media.


      And that really is it.

      You can do as much as you want or just the bare minimum and you’ll see results. Guaranteed!

      We’ve got more information on Social Media for Print Companies if you Click Here.


      If You Have Questions or Want to Talk about Social for Your Print Business, Call Us at 866-357-7422

      Or Submit your information below

        We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.

        This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.

        Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.

        Hopefully you can use this as an example of the power of print when talking to prospective customers.


        We’re getting print companies in front of customers so they can pitch ideas like this.
        So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/


        If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

          As we enter December now is the time to finalize plans moving into 2021.

          Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.

          Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.


          Questions We’re Asking

          1. Do you have a Lead Acquisition plan for 2021?
          2. If not, In 2021 are you looking to gain NEW Customers?
          3. If so, Do you currently have a overall / broad marketing plan for 2021?


          If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.


          Here are the components of a 2021 lead acquisition strategy that you should consider

          • Is your website optimized for search engines (do you rank well for everything you do / sell)?
          • Is your website optimized to convert visitors when they get to your site?
          • Are you actively publishing content / blogs to your website?
          • Are you actively publishing content to your social media channels?
          • Are you actively running ads that target your primary customers to drive them to your website or to the phone?
          • Are you sending out at a minimum monthly emails to your email list?


          If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.

          Prioritize these to comprehensively attack getting new business.


          If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

            It’s time to bring in new business if you’re in the print industry!

            We’re seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google for print services and products.

            Now that we see the light here at the end of the COVID pandemic it’s time to kick back into gear and regain the momentum in your business development.

            Watch this short video to learn what’s happening for printers online and learn more about how you can start generating new business here: https://acumenstudio.com/print-industry-digital-marketing/


            If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

            Or Submit your information below

              Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing, generating new leads and more sales online?

              How to Bounce Back with Marketing Post COVID

              During the shutdown we took on new clients but spent a lot of time with out existing clients as well amplifying their marketing to ensure they capitalized on the opportunity given to them that the virus created. While business slowed down for many we made sure that our clients gained even more visibility during a time when their competitors pulled back and did less in their marketing.

              Competitors Are Still Holding Back!

              This makes now (or technically yesterday) the best time to kick start your online marketing.

              What Should You Be Doing?

              The most effective tactics are going to be a combined effort to ensure you get in front of customers who are eager to get back to work as usual and stay ahead of your competition.  A mix of…

              • SEO
              • Paid Social Campaigns (such as LinkedIn)
              • Paid Search
              • Blogging
              • and Email

              … working together are all going to put you miles ahead of the competitors and will have you front and center for customers who need your products and services.

              It’s as easy as that. #Truth


              If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

              Or Submit your information below



                In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

                Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

                We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

                This email is Free to you!


                Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

                  Your Name (required)

                  Your Email (required)

                  Your Phone Number

                  Probably not.

                  But here are the details…


                  What is the CCPA ( California Consumer Privacy Act )?

                  California residents will be able to demand companies to disclose what information is collected on them and request a copy of that data.

                  Companies will be forced to delete consumers’ data if requested by the consumer and will be prohibited from selling information if the customer asks them to via a mandatory “do not sell” link on your website.

                  Consumers will also have the right to “receive equal service and price whether or not they exercise their privacy rights” which means, companies won’t be able to treat a user differently because they have requested their data.


                  Businesses That the CCPA Affects

                  Businesses are required to comply with the new regulations if they have annual gross revenues of more than $25m, acquire 50% or more of their revenue from selling consumers’ data, or annually buy / receive / sell, or share the personal information of more than 50,000 consumers, households, or devices for commercial purposes.

                  This is roughly 500,000 businesses in the US that will be required to comply with the new law.

                  And to be clear ONLY California residents “have this right”.


                  What Does This Mean For You?

                  Well if you sell to people in California, have over $25,000,000 in gross annual revenue or sell consumer data then you’ll need to create a page for you website that has a link to email or form that a consumer can submit asking you to Do Not Sell to them (and you’ll have to not sell to them if they submit).

                  AND if one of those California consumers asks you for the data you’ve collected on them you’ll have to give it to them. And if they ask for it to be deleted you’ll have to delete it.


                  Here’s the Thing!

                  Most companies are only collecting basic data on consumers in the form of lead generation or customer information to process orders. Think name, address, city, state, purchase history, etc.

                  If you have that information it will be easy to hand over or delete.

                  But what most consumers are “freaking out” about is the pixel / cookie tracking that happens in browsers and shows you ads (what people call creepy).  YOU ARE NOT RESPONSIBLE for that tracking. It is not your business collecting that data.  This is more likely to be Google or Facebook.

                  DO NOT confuse the CCPA with the European GDPR (which is the whole “give people a message on your site telling them your tracking them” thing).


                  For Reference here is how Disney does it (to be fair they are the extreme and do way more than you need to)


                  2020 is here and it’s time to think about how you’re going to tackle growth online for your company.

                  In this video I outline our hope for you moving into the new year in finding a solid B2B Digital Marketing agency partner that will help you achieve your goals, get more traffic, more leads and more sales.

                  You may not be working with anyone now, you may have worked with another company in the past or the currently company who isn’t producing the results you want. Regardless we want you thinking about that plan for the new year and ensuring you’re partnered with someone who is aligned with your goals!