Apple’s iOS 11 will now have a native installation of a QR Code reader built into the camera.
QR code usage was never really that strong due to the need for using a 3rd party app to scan them.
The journey went something like this: A company adds a QR code to some information or engagement piece, the user has to find and download a QR reader, then has to scan the code and finally land on the piece.
Now all the user has to do is open their camera and click!
This is huge for Commercial Printing Company Marketing because now it makes sense to add QR to direct mail, brochures, flyers, posters, etc.
What are your thoughts?