Content Marketing
6 Steps to Daily Project Management for Marketing
Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management...
B2B Social Media vs B2C Social Media, What’s the Difference?
Are you struggling to understand how B2B Social Media and B2C Social Media are Different? Some marketers believes that there is no difference, but if you're in the the B2B space then you know that is completely wrong. But what is it...
How to Research Blog Topics that get High ROI
Steps on How to Research Blog Topics Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics. But when they were immediately asked to give one good topic...
Niche Market Segmentation When Less Is More
90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thing is that by doing this level of market...
Why Your Company Needs A Digital Marketing Audit
Do you know what channels produce the leads you get? Do you know if Social Media is even helping your company grow? Do you know if your Ad Spend is being Wasted? Of course you don’t. Not to be mean, but 53% of CEO’s...
Attack the Content Marketing Process
Do you value getting "The Work" done? It's one of the things we constantly talk about in our office. If you're not getting the work done, you are accomplishing nothing. Sounds like an obvious statement right? It is. BUT...
Marketers are Lazy
Many marketers for years have wasted the time of other marketers and cost businesses countless dollars from unproductive time spent on tasks that won't produce results. This isn't some in-depth piece on the details of how this happens. This is a Public...
You’re Doing Branding Wrong – Business Beware!
Have you struggled to figure out how to brand / re-brand your company? Or even wondered if doing it is a waste of time? We don't consider ourselves a Branding Agency but we are experts at knowing where your company lands...
Commercial Printers – QR Codes May Be Back – iOS 11 could make that happen
Apple's iOS 11 will now have a native installation of a QR Code reader built into the camera. QR code usage was never really that strong due to the need for using a 3rd party app to scan them. The journey went...