Private Equity Firms are marketing online more and more, but few are doing a decent job of it and even fewer are seeing success from it. Our experience has shown there are several key reasons for this. They Don't Have the Skills...
We've worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research. In every engagement we both commented on how similarly we solved problems for organizations. Most of the time organizations...
For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the work spoke for...
While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NASDAQ. What They Did To gain social proof that their audience wanted...
Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 - 10 years behind the current state of...
In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time! This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United States. Another report showed the top 15...
I recently read an article by John Rampton titled "Prepare for the Future being shaped by these 5 Critical Trends." He goes on to share these trends and his explanation of why they will have a significant impact on the future. Some...
Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don't tell the whole picture. This leads to the continued state...
Just a quick post today on something very important to us. What is the Best Marketing Technology? Answer: A Question Questions are the most powerful tool we have as marketers. What you don't know affects the outcome of your efforts. Many of us have solutions...
I'm going to make this a very short article. I continue to talk to companies who are not seeing results from their "content marketing" or the agencies doing that work for them. And EVERY TIME it is due to the same thing. The...