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Our First Award
For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the work spoke for...
Content Marketing
How the Highly Regulated NASDAQ Got Into Social Media
While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NASDAQ. What They Did To gain social proof that their audience wanted...
The Creative Director is No Longer Needed
Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 - 10 years behind the current state of...
Top 15 Apps and Why it’s Good News for Digital Marketing
In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time! This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United States. Another report showed the top 15...
5 Trends Shaping the Future of Business
I recently read an article by John Rampton titled "Prepare for the Future being shaped by these 5 Critical Trends." He goes on to share these trends and his explanation of why they will have a significant impact on the future. Some...
Scoring Digital Competence in Business
Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don't tell the whole picture. This leads to the continued state...
The Best Marketing Technology: Questions
Just a quick post today on something very important to us. What is the Best Marketing Technology? Answer: A Question Questions are the most powerful tool we have as marketers. What you don't know affects the outcome of your efforts. Many of us have solutions...
Content Distribution is Critical to Content Marketing Success
I'm going to make this a very short article. I continue to talk to companies who are not seeing results from their "content marketing" or the agencies doing that work for them. And EVERY TIME it is due to the same thing. The...
Acumen Studio Video Introduction – High Performance Digital Marketing
I put together this quick video to give you an introduction into what we do at Acumen Studio. We are a High Performance Digital Marketing Agency that Connects People With Companies. Content Marketing Website Optimization SEO / Search Engine Optimization PPC / Pay Per Click...
Stop Saying SEO is Easy
What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing. Why is this? It definitely makes it...