Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 - 10 years behind the current state of...
In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time! This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United States. Another report showed the top 15...
I'm going to make this a very short article. I continue to talk to companies who are not seeing results from their "content marketing" or the agencies doing that work for them. And EVERY TIME it is due to the same thing. The...
The Question: "What should I include in my content marketing?" Here are the things that YOU SHOULD be including in your content marketing efforts. You don't just need content, you need Awesome Content! Developing relevant content does not have to be a difficult....
Snapchat has been in the hands of teens, young adults and the socially connected for a few years now. The application functions as a sort of communication-social media hybrid and has seen its fair share of updates and changes. What...
The job of marketers is becoming more and more complicated. We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means. Recently a study from...
Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds. Commentors from Instagram stated that the posts will be shown to you...
If you want to be as Awesome as Elon Musk, then take a page from his book and practice these 5 skills. ...
Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand. Many companies are not doing it, Many companies are “kind of” doing it, few companies are...
I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well. I've been experimenting with posting on different platforms, so you can the full article on...