How to Write a Blog Post in 15 Minutes
If you’re like most marketers it feels like you don’t have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post. So what do most marketers do? They end up not writing any blog post at all.
This is the worst case scenario!
Having at least some content with some degree of value is better than nothing. Not everyone likes hearing that, but as it relates to value for prospects, customers, investors or partners a little can go a long way. The problem is ourselves. We believe that if a piece of content doesn’t have “Everything” we believe that it should then what’s the point. The point is that all content is valuable.
So how can you actually write a blog post in 15 minutes?
This blog post is the perfect example. I actually sat down without a plan for any specific topic and said to myself “I’ll just research ideas and then write a post later”, but I actually needed to get a new post published and then thought “No, I will do this now and do it in 15 minutes.” Which sparked the idea to simply write the post on how to write a blog in 15 minutes.
The only way to actually pull this off is to write on something you know a lot about. This is typically something that you do every day, a primary responsibility, something you’ve evolved in over time. The reason this is important is that it allows you to quickly write down all of the things you already know (but others don’t and is why this is so valuable).
Examples of 15 minute blog post topics
- How to negotiate a lower price on design work
- 3 tips on getting your team hyped during a meeting
- What is the difference between Class A and Class B multifamily real estate
If you can put topics like that into 500 words or less, you will easily pull of a 15 minute blog post.
You’ll have to not worry about perfect grammar, spelling or formatting because you can always come back to that later.
And you have to just let yourself go and “let it flow”, don’t overthink or complicate the idea. Write down exactly what you are thinking about and Viola! you’ll have your next post.
Now we don’t advocate doing this for every post you write, but in a pinch, this works wonders.
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