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How to Get In Front of Investors
Every firm is looking to raise capital, but not all firms are looking for new investors (at least right now). If you’ve been a part of the industry for a while or are familiar with it, then you know that...
B2B Digital Marketing
What Are The Best Email Subject Lines for Private Equity & Investors?
Getting the attention of investors and deal partners is more difficult now than it’s ever been due to the fact that Private Equity has expanded with more firms being established at what seems like every day. There have never in...
What is Trafficpro.live and Trafficpro.store?
Trafficpro.live is a referral source that you will see show up in the Google Analytics report under the All Traffic / Referrals report Trafficpro.store is also a referred click that shows up in the Referrals report inside of Google Analytics. The thing...
Easy Digital Marketing & Simple Digital Marketing Strategy
Something that we've encountered over and over are companies and marketers who are looking for ways to make their Digital Marketing Easier. Easy Digital Marketing, Simple Digital Marketing, Simple Digital Marketing Strategy or however you search for it when looking...
PURL Marketing & PURL Direct Mail
One of the most impactful tactics in communication and in marketing is the use of personalization. We've known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital...
What is l.facebook.com? l.facebook.com in Google Analytics
l.facebook.com is a referred click from a link that has been shared on Facebook. The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you...
A Big Problem Using the Google Analytics UA to GA4 Events Migration Tool
If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will...
CPA vs CPC – What’s the Difference? Which is Better?
We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in...
How to Write a Blog Post in 15 Minutes
If you're like most marketers it feels like you don't have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post....
Commercial Real Estate Blog Topics & Ideas for Investment Firms
As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy....