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Content Marketing

Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile versions of the website.

Check out Google’s announcment here: https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

They started ranking mobile websites higher last year and now it isn’t an option.  You must have a mobile friendly website or face the consequence of lower mobile search rankings.

From the #1 St. Louis SEO Agency!

These changes have been taking place over the past few weeks, but they are not very solid.

We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

First, let’s look at the old Google SERPs.
You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

Old Google SERPs

Now let’s look at the New Google SERPs.

In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

New Google SERPS March 2016

Why is this a big deal?
There are a number of reasons.
1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

Will this layout remain in place?
Not sure. The data on Google’s end will determine that.
If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

What are your thoughts on the new Google SERP changes?

Check out a video explaining this in more detail.

You have probably thought about starting a Podcast to Market your Business or Organization.

This is why I put out the Business Guide to Podcasting.  Keep Reading.

But inevitably questions bubble up like…

  • Will this help the company?
  • How do I start?
  • How much time will it take?
  • How much will it cost?

These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.

I recently put an article out on LinkedIn that answers all of these questions in depth with examples.

Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes

 

We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!

The Only St. Louis Podcast Agency.

I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

I’ve been experimenting with posting on different platforms, so you can the full article on…

Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7

or

LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

Below are a handful of GIF tutorials on how to use the platform

Snapchatting a Video vs. Photo

How to Add Filters and Double Filters on Snapchat

How to Use Snapchat Video Filters

How to Save a Photo or Video on Snapchat
 

Accounts to Follow on Snapchat

This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

DJ Khaled: @djkhaled305
John Bracamontes: @acumenstudio
Casey Neistat: @caseyneistat
John Bracamontes: @johnbracamontes
Diplo: @diplo
Kate Hudson: @khudsnaps
Gary Vaynerchuk: @garyvee
Eva Longoria: @realevalongoria

We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

We are a Really Good Content Marketing Agency!

Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

Good Content Marketing delivers results.

The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends.  Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue.  This is the goal.

We approach content marketing from a very technical position.

  • First, we get to know a company at it’s core.
  • Then focus on the why, the how and the what.
  • This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
  • We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
  • The modification of the existing content and addition of the missing content is outlined and implemented.
  • We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

St. Louis Content Marketing Agency

We are not a Creative Agency

There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

We’re not just in St. Louis

Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients.  We just want to be clear in giving examples of what we actually do and what other agencies say they do.  Plus we Love St. Louis and rep this city pretty hard!

Why work with us on your Content Marketing Strategy

  1. We’re really really good at content marketing
  2. Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
  3. We are on 24/7.  Accessibility, transparency and getting things done is what we do all of the time.  There is no such thing as too early or too late for us!

If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.