Have you thought to yourself any of these questions:
- Why is online so complicated?
- Where do I find the time fit in digital marketing?
- Does digital marketing even work for the print industry?
It’s likely you have or had a similar question.
And you’re not alone!
The biggest problem with digital marketing today (and the digital marketing industry) is that it has created itself into being overly complex. There are so many options, the platforms are constantly changing and to figure all of this out you have to spend a lot of time reading to stay on top of it and trying things out to see what works.
But it doesn’t have to be that way!
The 3 Steps to Succeeding Online for the Print Industry
To make digital marketing easy on yourself just do these 3 things.
- Focus your effort
- Keep it Simple
I know those sound really generic and doesn’t have the tactical application you might be expecting, BUT I am going to share with you the tactics of doing those three things here.
Focusing Your Effort & Keeping It Simple
These two go hand in hand as we focus to keep things simple.
Focus is most applicable to generating a return.
Like most marketers will tell you, segment and target your message!
But what most marketers want you to do is have 6 personas that have 3 different mindsets and now you have 18 customer types you have to create and message for.
Same thing goes for the tactics of digital marketing.
There are so many things that can be done for each discipline and it’s nearly impossible to stay on top of it all if you aren’t an agency where your business is to stay on top of it.
Think about it… SEO, PPC / SEM, Social Media, Social Ads, Email & Marketing Automation, Conversions, Goals, CRO, etc.
That’s a lot.
But again only a fraction of what can be done is best suited for your needs, in your market for your target customers.
So that’s what you want to do.
Committing to the Marketing Plan
So you know the audience you’re going to focus on and the tactics suited for you.
The last step is to just DO IT!
This is the 2nd most common place where companies in the print industry get hung up.
They will seek some sort of perfection that doesn’t actually exist and never pull the trigger.
That’s a lot of wasted time and money to then do nothing.
It’s true that you’ll want to tweak things after they have run to make them work better, but if you commit and see results you’ll feel a lot better about going even harder and getting even BETTER Results.
To move ahead is most important because doing nothing will get you nowhere!
In conclusion our recommendation to you is…
Pick a target customer (real estate brokerages, financial advisors, marketing agencies, etc.) and create a campaign that targets them on LinkedIn sends them to a landing page created for them and gives them a PDF created just for them. This will get more sales from your target audience.
Optimize your title tags, meta descriptions and h1 tags to include the words people search for when looking for your services. Add a contact / quote form to every product / service page on your site with a button for them to click to call if they prefer.
And ACTUALLY DO IT (the committing part).
Then you will get found more often by new and existing customers, generate more leads and close more business.
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