Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing?
On both sides of the debate, there are many opinions and strong feelings about how important it is to decision making, composition, design, user experience, etc.
Here’s the thing…
Everything is Data!
Seriously think about it.
- The reason you don’t or do like a specific food… DATA!
- That feeling you get in your gut when you know something is right or wrong… DATA!
- The Best Practice you tout as being so knowledgeable on… DATA!
Emotions, likes, dislikes, associations, beliefs, etc. are all crafted from experiences and historic data that form these things for you as a person or business.
You can take that data at face value or read in between the lines to solve problems, create efficiencies, innovate, become self-aware, understand an audience, etc.
This information is extraordinarily important as it concerns decision making or creation at all levels, in all environments across all mediums.
See how we use data in our approach to content marketing here.