Print17 in Chicago Recap
We hope everyone had a great event this year at the Print17 Expo in Chicago. We were excited meet and talk with everyone! Got to see a lot of great demos, presentations, equipment and products. Can't wait for next year....
B2B Content Marketing
Goodbye St. Louis and Hello Oklahoma City
Today we were sad to see Kerry spend her last regular day here in the St. Louis office, but excited to have her head to Oklahoma to open our new Oklahoma City office! We'll miss the intermittent Hype Horn and continuous...
6 Influential B2B Execs Share Their Thoughts On B2B Marketing in 2017
B2B marketing has evolved from its meager origins of sales support materials to a highly nuanced complicated field. The following B2B executives express views which not only provide clarity to navigating the current climate, but are also of immediate and...
State of Digital Marketing 2017
Marin recently pulled together information as a report on the State of Digital Marketing for 2017. From their site: "Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Read the...
Content Strategy and Content Marketing Strategy are the Same
What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy? To the second question, NO, there is no difference. Let us explain our answer to the first question. There are many definitions given for content marketing, but...
Adobe VoCo – Photoshop for Voice Case Study
Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy! What is Adobe VoCo? (Project VoCo) "When recording voiceovers, dialogue, and narration, wouldn’t you love the option to edit or insert a few words...
International Social Media Marketing vs Domestic U.S. Social
We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also market their services outside of the...
Why Video on Twitter Works
Mobile video is changing everything. We’ve gone from passively consuming video to interacting with it in deeper, more personal ways. Twitter is a place where people come to see what’s happening. It's always been mobile, and always been live. That’s why we’ve...
7 Game Changing Online Marketing Trends for B2B Companies and Owners
These 7 Online Marketing Trends for B2B Companies and Business Owners Are Game Changers In the Internet age, there is no such thing as stagnation; the digital landscape is constantly evolving. Rather than be intimidated by new marketing practices or dismiss...
One Private Equity Firm that Won Big Online
Private Equity Firms are marketing online more and more, but few are doing a decent job of it and even fewer are seeing success from it. Our experience has shown there are several key reasons for this. They Don't Have the Skills...