Acumen Studio Named Top B2B Agency in 2019
We are again excited to announce that we AGAIN made the list of the...
B2B Content Marketing
The Everchanging LinkedIn Campaign Manager – What’s New
The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the...
How Can Print Companies Minimize Ad Spend & Still Get High Quality Leads?
Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course I / We...
Search Engine Optimization: Ongoing SEO or is One-Time Enough?
Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO...
How Private Equity Firms Can Reach New Investors Online
Is it Actually TRUE that Investors don’t spend time online? The short answer is NO it’s not True. Investors are online just like the rest of us. And how could they not be? Just like you they need to stay on top...
6 Steps to Daily Project Management for Marketing
Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management...
How to Connect with Commercial Print Companies Online the RIGHT WAY
Is your primary buyer a commercial print company? If so read on. It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they'll need it later, but the fact is they'll...
How to Link Google My Business to Google Ads (AdWords)
You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools...
Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)
Do you know your target customer? I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to...