Welcome Lauren Lowe!
We are Excited to Announce the Newest Acumen Team Member Lauren Lowe! Lauren is coming on as an Associate Account Manager to help us be even more Awesome for the companies we work with. We ask her a few questions so that...
B2B Content Marketing
Marketers are Lazy
Many marketers for years have wasted the time of other marketers and cost businesses countless dollars from unproductive time spent on tasks that won't produce results. This isn't some in-depth piece on the details of how this happens. This is a Public...
You’re Doing Branding Wrong – Business Beware!
Have you struggled to figure out how to brand / re-brand your company? Or even wondered if doing it is a waste of time? We don't consider ourselves a Branding Agency but we are experts at knowing where your company lands...
A Simple Facebook Ads Bidding Guide for B2B Companies
Facebook ads are typically a part of most successful B2B digital marketing & content marketing campaigns. This platform has become increasingly more complex over the years, but is very powerful at getting in front of prospective customers. To guarantee you're maximizing ad...
Commercial Printers – QR Codes May Be Back – iOS 11 could make that happen
Apple's iOS 11 will now have a native installation of a QR Code reader built into the camera. QR code usage was never really that strong due to the need for using a 3rd party app to scan them. The journey went...
Print17 in Chicago Recap
We hope everyone had a great event this year at the Print17 Expo in Chicago. We were excited meet and talk with everyone! Got to see a lot of great demos, presentations, equipment and products. Can't wait for next year....
Goodbye St. Louis and Hello Oklahoma City
Today we were sad to see Kerry spend her last regular day here in the St. Louis office, but excited to have her head to Oklahoma to open our new Oklahoma City office! We'll miss the intermittent Hype Horn and continuous...
6 Influential B2B Execs Share Their Thoughts On B2B Marketing in 2017
B2B marketing has evolved from its meager origins of sales support materials to a highly nuanced complicated field. The following B2B executives express views which not only provide clarity to navigating the current climate, but are also of immediate and...
State of Digital Marketing 2017
Marin recently pulled together information as a report on the State of Digital Marketing for 2017. From their site: "Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Read the...
Content Strategy and Content Marketing Strategy are the Same
What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy? To the second question, NO, there is no difference. Let us explain our answer to the first question. There are many definitions given for content marketing, but...