Welcome to the Team – Mark Roche
Every time someone new joins the Acumen Team we get excited to share with you a little about them. Mark is joining us as the newest Account Manager and we asked him a few questions that are always good "get to...
B2B Content Marketing
Who Should I Target on Facebook? Said Every Print Company Ever.
Have you every asked the question: Who Should I Be Targeting on Facebook? This is one of the Most Common questions we hear from print companies when it comes to Facebook. And it's actually a really good question! Why Did We Put This...
There’s a Huge Spike in Buyer Searches for B2B Products & Services
Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic? Over the past 7 months we've seen an Enormous spike in searches for manufacturing and professional service terms. More specifically, these searches have...
The Most Lucrative B2B Content Marketing Ideas for 2019
It’s true that most B2B companies aren’t doing any content marketing at all. And of those that do, most are simply pushing out awareness focused messages that don’t convert. We know it’s tough out there to make this a priority, but if...
How Can You Rank Better for Banner Printing Terms?
While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage… You want to rank better in the search engines for terms related to Banner...
How to Get Better at Time Management – Specifically in Marketing
Time Management is Crucial for Project Management Without time management, your project management efforts will fall short. Time management is crucial to any project manager's success. Proper time management is using your time effectively and knowing what types of tasks should...
What Should A Print Company Have On Their Website?
We hear this question a lot. As a Print Company "What should I have on my website?". And while the question itself is a little vague the answer is actually pretty specific. First thing is let's define what your print website is meant...
LinkedIn Now Gives You an Actual Button for Customers to Click
LinkedIn launched a new feature that gives you more control over your LinkedIn Company page by allowing you to add a Custom Call-to-Action Button. Why is this important? If you aren't publishing content to LinkedIn or taking care of your company page...
What is the Best Social Media Channel for Print Companies?
A Question we hear quite often is… “What is the Best Social Media Channel for Print Companies?” and in every case it’s really being asked what the best social media platform is to drive more traffic, more leads and more...
B2B Marketing Automation Templates for Growth Minded Companies
Marketing Automation has existed in some form since business started being done on the internet (it just wasn't always called that). But now it has become easier than ever to implement, has one of the highest returns and makes it easy...