l.facebook.com is a referred click from a link that has been shared on Facebook. The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you...
If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will...
We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in...
If you're like most marketers it feels like you don't have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post....
As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy....
You Opened and Email that said "Do Not Open" You Clicked Through an Email that said "Do Not Click" Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO! [mkdf_button size="large" type="" text="DO NOT BOOK...
Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that...
The majority of companies at some point ask the question "Should I Hire A Digital Marketing Agency?" and they then go searching online to find out what they should ask, read experiences that other companies have had working with a...
There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people don't understand is the differences between the major...
This is a great question and really depends on your goal. If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness...