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Digital Marketing

We are pleased to announce that $2,000,000 has been raised to accelerate the developent of our proprietary digital marketing process and platform.

Investors were clammoring to buy equity in our formulaic approach that virtually guarantees tremendous awareness, huge lead increases and unprecedented revenue growth.

While the process will remain under lock and key, we can tell you that all new clients will see a performance increase of over 150% within the first month of implementation.

April 1, 2016
día de los Inocentes

Snapchat has been in the hands of teens, young adults and the socially connected for a few years now. The application functions as a sort of communication-social media hybrid and has seen its fair share of updates and changes. What started out solely as a way to send short photo “snaps,” has evolved to adding facially specific animated filters, My Story, and the capabilities to communicate via chat and live video with other users, among countless other features.

Though every update that Snapchat releases is sure to stir up plenty of online chatter and countless screen-shots, I would say that the most notable change for Snapchat has been how people are using the application. Sure, people will continue to send a flurry of snaps whenever they get a killer new haircut, are hashtag blessed with quaint latte art or just get suuuper bored in night class, but let’s cover a few ways and reasons you can and should use Snapchat to benefit your business.


You can use it and use it often.


A lot of companies think they don’t belong, or simply don’t need to be on Snapchat, but plenty were saying the same thing about Twitter a few years ago, and now pretty much any conscious business is tweeting. The cool thing about Snapchat is that it doesn’t take itself too seriously. This could be a chance to show your audience that you’re more than just a number crunching financial firm!

Get to work and find donuts in the conference room?
Caption and post it to the company My Story; let your viewers know that you’re on the grind but you need to fuel up first.

Taking a break with some trashcan basketball?
Snap it.

Have a quick tip to share about cloud computing or something else smart sounding?
Record a short and sweet vid and post that too.

One of your coworkers has an ultra-weird brainstorming process?
Give your audience the inside scoop as to how you get those creative juices flowing, it’ll make them feel included and in turn make you more interesting!

Releasing a new product or service? This is an absolutely free way to promote, promote, promote. Give your viewers a heads up as to when they can expect the latest and greatest from you and keep them posted (just be careful not to get too spammy).

Consider the things you appreciate most about your job and what you think people from the outside world might find unique, interesting or entertaining.

The My Story of your company by no means has to be a high quality production or blockbuster film, just get your faces/biz out there and get to snappin’!


Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.

Commentors from Instagram stated that the posts will be shown to you…

“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This shouldn’t come as a surprise to anyone.

The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”

Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.

Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.

If you are interested in social media or content marketing please contact us by calling or filling out the form below.

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    Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile versions of the website.

    Check out Google’s announcment here: https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

    They started ranking mobile websites higher last year and now it isn’t an option.  You must have a mobile friendly website or face the consequence of lower mobile search rankings.

    From the #1 St. Louis SEO Agency!

    These changes have been taking place over the past few weeks, but they are not very solid.

    We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

    First, let’s look at the old Google SERPs.
    You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    Old Google SERPs

    Now let’s look at the New Google SERPs.

    In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    New Google SERPS March 2016

    Why is this a big deal?
    There are a number of reasons.
    1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

    2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

    Will this layout remain in place?
    Not sure. The data on Google’s end will determine that.
    If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

    What are your thoughts on the new Google SERP changes?

    Check out a video explaining this in more detail.

    You have probably thought about starting a Podcast to Market your Business or Organization.

    This is why I put out the Business Guide to Podcasting.  Keep Reading.

    But inevitably questions bubble up like…

    • Will this help the company?
    • How do I start?
    • How much time will it take?
    • How much will it cost?

    These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.

    I recently put an article out on LinkedIn that answers all of these questions in depth with examples.

    Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes


    We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!

    The Only St. Louis Podcast Agency.

    A 2013 study calculated that over 500 websites are created each minute.

    That is a HUGE number.

    Let’s be conservative and say that today in 2016, 75 of those new websites are being created and are scheduled to replace an existing website every single day.

    That is a very large number of sites putting themselves at risk!


    How are they putting themselves at risk you say?


    Well, let us give you an example.


    Imagine you have a website that looks so 2005.

    You want to update the look, the copy and make it responsive.

    All with the goal of turning more visitors into customers.

    These are Awesome goals!

    Let’s say your site has an average conversion rate compared to the industry and 75% of your site traffic comes from Organic Search.



    When migrating your website in most cases, your URL structure will change.

    This will make all of your old URL’s or links to your site break and generate either a 404 error or some other server error.

    If that happens:

    • Visitors are very unhappy and will leave your site

    • Google will penalize you for a bad user experience

    • Your rankings will drop

    • You could be dropped from the search engines completely for a while


    What can you do to FIX This?

    Map your current website URLs to your new website URLs

    Create 301 redirects (using .htaccess or a plugin or whatever you use choose to create this)

    Test the redirects to make sure they are correct

    Submit a new Sitemap to the search engines

    This is the Number 1, Most Critical Step in Preserving Your Website’s Current Authority, Visibility and Integrity.

    If you don’t, then you will most definitely use the acronym FML in a tweet, text, post, etc. soon after.


    Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand.  Many companies are not doing it, Many companies are “kind of” doing it, few companies are doing it successfully and only a small fraction of businesses are running social media at the highest level.

    We break out Social Media Marketing effort into 3 Phases.

    1. Table Stakes (thanks to Eliot Frick from BIGWIDESKY for this name)

    2. Successful

    3. Top One Percent

    *We don’t even consider not doing it a phase.  If your company is not on Social Media, please call us right now, at this very moment so we can get you up and live on social.  Every second you are not online and up on social media the quicker your company will die.


    Table Stakes

    When it comes to Social Media Marketing there is a minimum level of effort that must take place.

    Having live profiles that contain consistent and accurate company information, imagery, posting content regularly at some frequency and linking to these profiles from other places on the web including your website, other social profiles, email, etc.

    This is easy and will give you a boost in the search engines, overall customer visibility, website traffic, foot traffic, leads and sales.

    Example Table Stakes Social Media Profile

    The Dallas Furniture Bank



    The Dallas Furniture Bank has consistent and accurate information, while posting regularly.

    There is not an a large amount of engagement and obviously not running any paid promotion.

    This is fine for many companies and should be getting done, but could be getting done in a more significant way by moving into the Successful Social Media Marketing phase.



    To be running at the Successful Social Media Marketing phase, you must be doing everything in the Social Media Table Stakes phase plus driving consistent meaningful engagement through strategic organic & paid tactics as well as relevant strategic content (copy, images, videos, documents, etc.).

    Example Successful Social Media Profile

    The Watering Bowl



    The Watering Bowl has consistent and accurate information, while posting regularly.

    There is good engagement, they respond, comment, message and are running some paid promotion.

    This where most companies should be, but there is still one more level that your business could be reaching, it is the Top One Percent Social Media phase.


    Top One Percent

    To be in the Top One Percent of companies on Social Media you must be everything from the 1st and 2nd phases, plus creating a massive amount of content, promoting accurately through all means possible, engaging like your life depends on it and having passionately dedicated resources to work on this 100% of the time.


    Example Top One Percent Social Media Profile

    Red Bull




    Red Bull does everything on social media, all the time, in every corner of the web and is engaging, relevant and passionate.  Strive to be like Red Bull when it comes to the social media part of growing your business.


    I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

    I’ve been experimenting with posting on different platforms, so you can the full article on…

    Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7


    LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

    Below are a handful of GIF tutorials on how to use the platform

    Snapchatting a Video vs. Photo

    How to Add Filters and Double Filters on Snapchat

    How to Use Snapchat Video Filters

    How to Save a Photo or Video on Snapchat

    Accounts to Follow on Snapchat

    This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

    DJ Khaled: @djkhaled305
    John Bracamontes: @acumenstudio
    Casey Neistat: @caseyneistat
    John Bracamontes: @johnbracamontes
    Diplo: @diplo
    Kate Hudson: @khudsnaps
    Gary Vaynerchuk: @garyvee
    Eva Longoria: @realevalongoria