Recently we have seen posts speaking about, where have the water cooler moments gone? These are specifically referring to the lack of creative that has spread and stuck with nearly every household in America or further like the Budweiser Frogs. They especially talk about this not existing in the world of Digital, but the fact is that these Water Cooler Moments are created all the time. Having everyone in America associate the Budweiser Frogs with Anheuser-Busch is cool, but for the majority of companies this wouldn’t mean as much. Many companies are successfully creating viral long lasting ads and digital campaigns that stick with their key target audience. Extremely Effective!
It’s these type of moments that are extremely meaningful for brands.
We at Acumen don’t really care if a dog walker who likes gelato associates our brand with some ad creative or positive results we achieved for a client, but we do care if a marketing manager of a fortune 1000 company who is running digital campaigns knows that we produce astronomically high ROI for our clients and that we are the most intelligent Digital Strategists in the business, we also care if a Harvard Professor of Marketing knows our reputation and uses one of our campaigns as a case study/case method in their curriculum.
So to be clear, water cooler moments happen all the time, in the cells they matter and are more effective