At this point you should already realize that social media isn't just a place where friends and family connect, share photos and like posts. Social has become a repository of knowledge, similar to the search engines, but more affinity driven by...
The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the...
Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use it and wanted them to...
90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thing is that by doing this level of market...
Facebook ads are typically a part of most successful B2B digital marketing & content marketing campaigns. This platform has become increasingly more complex over the years, but is very powerful at getting in front of prospective customers. To guarantee you're maximizing ad...
We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also market their services outside of the...
Mobile video is changing everything. We’ve gone from passively consuming video to interacting with it in deeper, more personal ways. Twitter is a place where people come to see what’s happening. It's always been mobile, and always been live. That’s why we’ve...
In my many years as a digital citizen, few things have brought more joy to my heart than the schadenfreude of seeing companies firmly plant their feet in their mouths on social media as part of their digital marketing. [caption id="attachment_4408"...
For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the work spoke for...
While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NASDAQ. What They Did To gain social proof that their audience wanted...