On April 21, 2015 Google will be rolling out their mobile update. What this means for you, your business & your website is: If your website is not mobile friendly it will suffer in the mobile search results on Google.
Google will assess your websites mobile friendliness on a page by page basis
Your site will need to either be:
Responsive – adjusting to the size of the browser window / viewport efficiently
Mobile Site or Pages – having specific pages only for mobile (m.domain.com)
Dynamically Serving – serves the correct code once the device type is identified
Google will significantly weigh image load time
You should not be using small text or flash
You can find out if your site is Mobile Friendly by using this tool provided by Google: Google Mobile Friendly Test
Check out the infographic below that visually explains what you will need to do to win in the mobile search results.
Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.
The reason for this is that many insurance companies are under utilizing display as a channel to generate awareness and direct conversion. This means a less saturated marketing landscape. (*check out these display ads from Geico) Another large reason that Display Advertising is so effective for insurance companies can be attributed to the ability to micro target and personalize.
These more relevant and personalized approaches for display ads increase their visibility as well as drive action from those who are viewing successfully placed creative and messaging.
Display Ad Success for Insurance Companies
Personalization
Segmentation
Placement
Attribution
and Measurement
To learn more about how we can drive greater awareness and new business for your insurance company, please call, email or fill out our online form.
The fundamentals and core attributes of marketing apply to Certified Public Accountants just as they do any other industry, but with accounting firms, both large and small there are tactics that can generate massive success.
Be Personal One of those tactics is showing genuine personal attention to your clients. Sounds simple enough, but personal can be defined differently by most so we want to clarify what some of those effective personal touches are.
Many CPA firms will send out direct mail to their clients that uses their name on the piece, that is great, but not the personal we’re talking about. Try sending out mail with handwritten notes that mention family or events. You can also make sure to send out anniversary cards, holiday cards, birthday cards with a dollar inside (or five) all with handwritten notes.
The Certified Public Accountant needs to be marketing themselves 100% of the time. Something that can be overlooked is the expectation of a client that they are important (which they are) and the CPA needs to make them feel that way. Being enthusiastic when meeting with clients or on the phone, making eye contact and looking genuinely happy to see your client is critical to creating that personal relationship which can ensure that they are a customer for life.
Digital Marketing & Traditional Marketing This type of personal attention can be showcased in marketing collateral, events and on digital channels. Use written and video testimonials, hold and highlight customer appreciation events such as galas, picnics or sports outings or hold contests that keep your clients engaged. All of these things can easily be communicated in newsletters, social networks, display ads, brochures, direct mail, television, radio, SEO, PPC and more.
If you want to learn more about CPA (certified public accountant) Marketing contact us using the form to the right or giving us a call.
