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Digital Content Marketing Blog

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The real estate industry has always been about prime locations, impressive skyscrapers, and sprawling properties. However, as the world hurtles into a digital age, it’s no longer enough for commercial real estate funds to solely rely on traditional methods of marketing. Embracing the digital world through online marketing is not only essential but, in many ways, it’s the most strategic move a fund can make.


1. The Digital Landscape is Where Your Audience Is

The modern investor, stakeholder, or potential partner is online. They’re scrolling through LinkedIn, researching on Google, or watching videos on YouTube. By maintaining a strong online presence, real estate funds can directly interact with these audiences, making the process of reaching out and securing capital more efficient.

2. Showcase Assets in Real-Time

One of the biggest advantages of online marketing is the ability to showcase properties and developments in real-time. Virtual tours, drone footage, and 3D models can be uploaded and shared, giving potential investors a comprehensive view of the property without having to visit the site. This is especially useful in today’s globalized world, where an investor from another continent might be interested in your property.

3. Cost-Effective Strategy

Traditional marketing campaigns – billboards, print ads, and brochures – can be costly. Conversely, online marketing strategies, such as pay-per-click advertising or social media campaigns, can be tailored to fit various budgets. Funds can set limits on ad spend and get detailed analytics about which campaigns offer the best return on investment.

4. Build Trust and Authority

By maintaining an active blog or publishing regular content about the state of the commercial real estate market, funds can position themselves as thought leaders in the industry. Sharing insights, forecasts, and expert analyses helps build

trust among potential investors. When they see a fund that consistently provides valuable information, they’re more likely to see it as a credible and trustworthy entity.

5. Engage and Retain

Digital platforms provide multiple avenues to engage with both potential and current investors. Whether it’s through email newsletters, interactive webinars, or social media updates, funds can keep their audience informed and engaged. Regular updates ensure that your investors feel involved and are aware of the latest developments, fostering a sense of loyalty and community.

6. Geo-Targeting Capabilities

Online marketing platforms, especially advertising ones like Google Ads or Facebook Ads, allow funds to target specific locations. If there’s a particular region or city where a fund wants to attract investors or highlight a property, geo-targeting ensures that marketing efforts are focused on that exact demographic.

7. Trackable and Measurable Results

One of the most compelling reasons for adopting online marketing is the ability to track and measure results. Using analytics tools, funds can see which campaigns were most effective, which posts garnered the most engagement, and which strategies yielded the highest ROI. This data-driven approach allows for the continuous refinement of marketing efforts.

8. Expand Investor Base

The online space has no boundaries. While traditional marketing might cater to a local or regional audience, online marketing opens doors globally. A commercial real estate fund can attract investors from anywhere in the world, exponentially expanding its potential investor base.

9. Seamless Integration with Modern Tools

Today’s investors expect seamless digital experiences. From online portals for document signing to digital dashboards for tracking investments, marketing efforts can be seamlessly integrated with other tech tools that the modern investor uses, ensuring a smooth and efficient experience.

10. Stay Ahead of the Competition

Last but certainly not least, as more and more industries embrace digital transformation, those who don’t risk being left behind. Establishing a strong online presence ensures that a fund stays relevant, modern, and competitive in an increasingly digital market landscape.

The shift from traditional to digital is more than just a trend; it’s a strategic necessity. For commercial real estate funds, the potential of online marketing is vast, from expanding reach and reducing costs to driving engagement and building trust. By embracing online marketing, funds not only position themselves for current success but also lay a foundation for future growth in an ever-evolving digital world.


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    Every year trends either emerge or mature within the digital marketing industry and to know these is power (as long as you act on them). So we want to ensure that the readers of our content and our customers stay up to date on the topics & trends that matter when it comes to digital marketing.

    In this article we’ve compiled the top digital marketing trends for 2023 and categorized them by channel to make it easy to see how you can capitalize on these opportunities, increase market share, gain more leads, customers, clients and investors.


    SEO Trends for 2023

    Search engine optimization (SEO) is an essential component of digital marketing, as it helps businesses and firms get their websites ranked higher on search engine results pages (SERPs) for the keywords, phrases and questions that their customers, clients and investors are searching for. 

    Here are a handful of SEO trends that you’ll see in 2023:

    1. With the increasing popularity of smart speakers and voice assistants, voice search is becoming more prevalent. As such, businesses will need to optimize their websites for voice search queries to ensure they appear in the results. This means you’ll need to write answers to more questions that people would possibly ask.
    2. AI and Machine Learning are becoming more prevalent in SEO, with search engines using these technologies to better understand the intent behind search queries. Businesses can use AI and Machine Learning to analyze user data and identify patterns, which can inform their SEO strategies. To gain access to this you’ll need to subscribe to tools that help do this for you. Or work with agencies that use these tools.
    3. Local search has always been at the top of the list for importance (even for national companies that don’t think they rely on local search), but it is becoming even more important, as buyers and investors are increasingly using their mobile devices to search for businesses and firms. Businesses will need to optimize their websites for local search queries to ensure they appear in the results.
    4. Featured snippets are becoming more prevalent in search results, as they provide users with quick answers to their queries. Businesses can optimize their content for featured snippets by providing clear and concise answers to common questions related to their industry.


    Google Ads Trends for 2023

    Google Ads is one of the most popular advertising platforms and one of the most effective, allowing businesses and firms to place ads on Google search results pages and other websites. It’s powerful because these ads only show to customers, clients or investors looking for the product or service you offer.

    Listed below are the primary Google Ads trends you’ll encounter this year

    1. Google Ads is becoming more automated, with businesses able to use machine learning algorithms to optimize their ad campaigns. This includes automating bid management, ad creation, and targeting.
    2. Video ads are becoming more prevalent and more impactful across the Google Ad Network, with businesses and firms able to place video ads on YouTube and other websites. Video ads can be a highly effective way to engage with users and promote products or services.
    3. As with SEO, local advertising is becoming more important on Google Ads. Businesses can use location targeting to ensure their ads are shown to users in their area.
    4. Interactive ads are becoming more prevalent on Google, with businesses able to create ads that allow users to engage with their brand in a more meaningful way. This can include quizzes, games, and other interactive elements. Unfortunately for most businesses these can take up a lot of time and may not present the level of ROI you are looking for.


    LinkedIn Ads Trends for 2023

    In 2023 LinkedIn is Hot! For B2B, Finance and Service based industries, we’re seeing the most success related to advertising come out of this channel. The great thing about LinkedIn Ads is the ability to target buyers and investors using job titles, companies, seniority, location and more. This gives you a high level of targeting accuracy. 

    These are the main LinkedIn Ad trends you will find this year in 2023

    1. Video ads are becoming more prevalent on LinkedIn, with businesses able to place video ads on LinkedIn feeds and other pages. While they can take more time, work and budget to get created they are more engaging and will help get you more attention on the platform.
    2. Personalization is becoming more important on LinkedIn. It generates better results. By using ad types such as Message Ads or Conversational Ads you can highly personalize your ads to each contact at scale.
    3. LinkedIn is becoming an increasingly popular platform for lead generation, with businesses able to use LinkedIn Ads to capture leads directly from the platform. Not everyone wants to leave the platform so this gives them the chance to not leave but still give their information to you if they are interested.

    Analytics Trends for 2023

    If you aren’t using Analytics in your marketing to track & measure marketing performance then you need to Start Now! The truth is most businesses, firms and organizations have this in place, but many aren’t really using it. It’s important to put this to work, but let’s look at the trends surrounding analytics below.

    Here are a few Analytics trends that are going to emerge in 2023:

    1. Companies will start paying attention to marketing analytics. Most companies aren’t really looking at their numbers at all, but that will be changing this year.
    2. A focus on aggregated KPIs will be used more to increase efficiency. Most “Best Practice” proponents talk about tracking & measuring in the most granular of ways, but while it’s great to have access to that data, it is time consuming and overwhelming to review it at that level for most businesses and the ROI just isn’t there.
    3. Google Analytics 4. Need we say more? On July 1, 2023 Google will stop processing traffic on it’s Universal Analytics product (or GA3), so you’ll have to make the switch (hopefully you already have) and will need to get used to the new GA4 interface.


    Be on the lookout for these digital marketing trends as they relate to your business and consider taking action on some to make better decisions, get ahead of the competition, increase traffic, leads, sales and investment.


    If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      We’re here this question all the time and asked in a number of different ways, “How many pages should my site have?”, “Is there a specific number of webpages I should have on my site?”, and many other variations. The truth is we DO have a specific answer for you on that, but we also have to admit that the answer will ultimately be different for everyone. The reason the answer differs from customer to customer is because it’s arrived at by asking the same questions and looking at the specific type of business, industry and use case.

      But because we know people want quick and easy answers we’ll give you one for the question “How Many Pages Should a Website Have?”.  A website should have between 12 to 30 pages on average.

      With a quick answer out of the way let’s dig into the details on why a website may have 12 pages, 30 pages or 100+.


      What is the Average Number of Pages on a Website?

      This may sound a little redundant but we’re going to explain all the differences between the different types of websites and their industries. So to start we’ll restate that the average number of pages a website has is 12 to 30 pages. But this can vary widely depending on the purpose of the website, the industry and the type of business.

      Let’s first look at some of the most common, most popular or standard web pages you’ll have on your site.


      These are the Top Pages Every Website Should Have

      Every industry and company is unique in its own right and this alone can dictate a difference in the number of pages that your website has, but the fact is that most websites have a standard set of pages that are typically included on the site. And remember that regardless of the number of pages on your website, all of them need to be optimized for search and user experience. Let’s take a look at those standard website pages.

      We’re listing out the top page every website has or should have

      • Homepage
      • About Us / History Page
      • Contact Us Page
      • Service Page (in most cases you’ll have multiple services)
      • Product Page (in most cases you’ll have multiple products)
      • Terms & Conditions / Terms of Service
      • Privacy Policy
      • Blog Page / News Page

      While you likely are familiar with the majority of the website pages we’ve listed out as standard, we’ll still share just a brief description of each to make sure you know exactly why you should have them.

      Standard Website Page #1 – The Homepage

      What is the Purpose and What Should be on a Homepage?

      Think of a homepage as “home base”, the place where you can go to reorient yourself and effectively navigate to the place you are actually trying to go. This is what happens on a website’s homepage. Additionally the homepage serves as a first impression for new prospects or customers. It tells them what your company does, a little about your differentiating value and directs them on what to do next.

      A homepage should have…

      • A description of who your company is
      • A listing of your products and services or product categories and/or service categories
      • Clear navigation and user flow
      • A strong call to action

      By including these elements it will make it easier for every visitor to know what they need to know and get where they need to get on the rest of your website.

      Standard Website Page #2 – The About Us Page

      What Should be on an About Us Page or Company History Page?

      Something that we always find interesting is the perspective different marketers, executives and owners have when it comes to the about us page. In many cases they are very concerned about what is on that page. But when it comes to websites this is one of the least important pages on the entire site. Some people check it out, but few customers really use this or make a decision about the company after looking at the page. In reality it’s more useful for prospective hiring and recruiting.

      But regardless of how important or unimportant this page may be, something else that comes up often is the thinking that there must be not only an about us page but there should also be a History Page, Vision Page or Vision / Mission Page and sometimes even more pages related to the company itself.  Having these pages are totally unnecessary and can be consolidated into a single About Us page.

      So what should be on an About Us page?

      A quick write up on your history, what you’re focused on doing now and what your plans are for the future as a business. That’s it. That’s all you need.

      Standard Website Page #3 – The Contact Us Page

      What Should be included on a Contact Us Web Page?

      We don’t need to go into much detail here. Everyone knows what a contact us page is for.

      You should include on the contact page a handful of things

      1. Company Name
      2. Company Street Address
      3. Company Phone Number
      4. Company Email Address
      5. A Form that visitors can use to submit their contact request

      Standard Website Page #4 – Service Pages

      Here is What You Can Expect to Include on a Service Page

      A service page is similar to a product page in that you describe the specific service you offer and share the unique competitive advantage that your company provides when delivering that service. Every service page should also contain a call to action that visitors can follow or submit to get more information on working with you.

      In many cases you’ll have multiple service pages and depending on how many, they may fall under categories of services, which in that case you can create service level category pages in addition to the service pages which group them all for easy navigation.

      Standard Website Page #5 – Product Pages

      This is What You Will Typically Find on a Product Page

      We’re all aware of what a product page is, but we need to give a quick description just to cover all the basics. The product page should have on it a …

      • Description of the product
      • Image to showcase the product
      • Product specifications
      • Video of the product or that product in use (if you have it)
      • Product Pricing
      • Call to Action or Purchase Action

      In many cases you’ll have multiple product pages and it you have a bunch of products that fall into different categories you can group them and create product category pages which ensure and easy navigation flow.

      Standard Website Page #6 – Terms & Conditions Page

      What is the Purpose of a Terms & Conditions Page?

      The purpose of a terms and conditions page is to set the rules for your website and what the visitors of the site are agreeing to while using your website.

      A terms and conditions page should include the things you want a web visitor to agree to and share with them important information that they’ll want to know about doing business with you such as delivery terms, return policies, warranty information, plus any applicable legal terms you need the visitors to know.

      Standard Website Page #7 – Privacy Policy Page

      What Should be on a  Privacy Policy Page? And do you need it?

      A privacy policy page contains a disclosure of the information you collect, the information others collect, what the visitor can or cannot do about it and let them know what they are agreeing to by using your site.

      Typically this includes things like…

      • How you collect user information on your site
      • what personal information you collect
      • If you share information with 3rd parties
      • If you use 3rd party tracking
      • how you use the data collected
      • What rights the user has
      • If in the US you’ll want to include the California privacy info

      Do you need a privacy policy page on your website? The answer is yes.

      Even if you’re a small company it makes sense to have one and you’ll need it for some advertising platforms if you plan to use them. Plus it’s easy to create one by using a template online or just copying one from another website and updating it with you company information.

      Standard Website Page #8 – Blog Page

      This is What You Should Have on a Blog Page or News Page

      We listed both blogs and news together because understandably not every business has the resources and time to dedicate to writing a consistent blog which means a news page is a better fit. It can be updated less frequently but still have relevant information, events, activities, etc. on the page.

      What should you include on a News Page?

      A news or articles page on a website should include things like press releases, corporate announcements, new product or service highlights, news of expansion or consolidation, employee announcements, hiring announcements and anything else you think would be important to share about the business.

      What should you include on a blog page?

      We get excited when talking about blogs because they serve such a big purpose on a website. Technically a blog can have all of the same information on it that a news page would have, but with blogs you are typically writing solutions. Your customers, prospects, investors, and members are wanting to know something, learn something, find something and you need to share content that gives them those things and answers their questions.

      Now we could ask this a different way… “What should you include in a blog post?”

      The answer is you need to have a Title / Headline, Opening paragraph, Body copy that answers a question or speaks to an outcome and solving a problem then finish it off with a conclusion section.

      But while you will have blog posts you’ll likely have a “Blog Feed Page” which will be a place where all of your blogs are listed in order of newest to oldest.

      The same goes for a news page, which is typically organized the same way.


      So you can see why the average website falls in between that 12 to 30 page range.

      Most companies will have multiple service pages and multiple product pages. While some will have a lot more. We’ll get into that a little later in the article.


      Is There A Limit to the Number of Pages On A Website?

      The answer to the question of if there is a limit to the number of pages you can have on a website is NO. Could you have pages that are unnecessary? Yes. But there is no limit to the number of pages you can have. Plus the only type of companies that would have a crazy high number of pages are either ecommerce companies with tens of thousands to millions of products or service companies who create pages for every geography down to the zip code level.


      What is the Ideal Number of Website Pages for SEO?

      This is kind of a redundant question when considering the rest of this article because all of the information shared so far applies. And individuals who ask this question typically don’t know much about SEO, which is okay, but we’ll make the answer to this question pretty simple.

      “What is the Number of Pages you should have on your website for SEO?”, the answer is, there is no specific number of web pages to get the best SEO results.

      One could argue the number would be 12 – 30 on average.

      Why? Because you apply SEO to all of the pages on your website.


      To get the best SEO results you need to do keyword research for every page on your website and make the best strategic decisions on what should be in your Title Tag, Meta Description, H1 headline, body copy, H2 subheadlines, where you link and what your topics or angles are.


      How Many Pages Should Your Website Have By Industry Type?

      While we’ve talked about the average number of website pages in general, you’ll find that a number of industries tend to have more website pages and others have less. So we also wanted to share some average page counts for websites broken out by industry and website inclusions they may choose to have on their site which drastically affect page count.


      How Many Website Pages Should A B2B Site Have?

      In general a B2B company will have around 14 to 20 pages.

      Factors such as how many services, how many products and how many locations can make a huge difference in the number.


      How Many Web Pages Should A Print Company Have On Its Site?

      On average we see that most commercial print companies have 14 to 25 pages on their website. They usually have both products and services listed which make up the majority of pages. But if the print service provider has ecommerce then the number of pages on their site will sky rocket. We’ll talk more about ecommerce sites in a minute.


      How Many Web Pages Should A Private Equity Firm Have?

      In most cases we’ve found that Private Equity Firms have between 8 to 15 pages on their website. Now this can also vary widely depending on a number of factors.

      For example, if you choose to have a team page and list out all of your partners, managers and associates you can easily rack up a high number of pages.

      Or let’s say you are a real estate investment firm that lists out all of the properties you manage or are syndicating. This can generate a very high page count.

      The same goes for having a page for each portfolio company your firm has equity in.


      How Many Website Pages Should an Ecommerce Website Have?

      The average number of pages an ecommerce site has is between 227 and 423 pages.

      This stat factors in all of the ecommerce websites across the web based in the United States.

      But many of the big box retailers blow these numbers out of the water. For example, Walmart.com has over 22 Million website pages. But to contrast that the majority of Etsy shops only have between 20 and 30 pages and there are Millions of Etsy stores online.

      So it all comes down to what you’re selling and how many products and variations of those products you list. Each one becomes a page!

      There are also a number of other website page questions that could be asked here as well such as “How many landing pages should a website have?” or “Can my website have multiple FAQ pages?”, but we’re not going to get into the details of those because they are too niche and we’ll save those blog posts for another day.


      In conclusion, with all of this information about websites that we’ve shared, the one thing that you need to walk away with remember here today is that the average number of pages on a website is between 12 to 30 pages, so if we had to give advice we’d say that’s how many pages your website should have. But if you fall into any of the categories we gave more detail on in this article then it’s likely your page count is going to follow more closely to those specific rules.

      Before reading this article How many pages did you think should be on a website?


      If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

      Or Submit your information below