It’s true that Print Still Works, we use this in campaigns for our clients, where the print pieces use Purls that direct the recipients to personalized microsites or simple vanity url’s that lead to websites or landing pages.
This medium works very well with financial services marketing.
We just wanted to throw our two cents out there to re-iterate that Print is Not Dead.
Check out Kopytek our favorite St. Louis Printing Company!
Recently we have seen posts speaking about, where have the water cooler moments gone? These are specifically referring to the lack of creative that has spread and stuck with nearly every household in America or further like the Budweiser Frogs. They especially talk about this not existing in the world of Digital, but the fact is that these Water Cooler Moments are created all the time. Having everyone in America associate the Budweiser Frogs with Anheuser-Busch is cool, but for the majority of companies this wouldn’t mean as much. Many companies are successfully creating viral long lasting ads and digital campaigns that stick with their key target audience. Extremely Effective!
It’s these type of moments that are extremely meaningful for brands.
We at Acumen don’t really care if a dog walker who likes gelato associates our brand with some ad creative or positive results we achieved for a client, but we do care if a marketing manager of a fortune 1000 company who is running digital campaigns knows that we produce astronomically high ROI for our clients and that we are the most intelligent Digital Strategists in the business, we also care if a Harvard Professor of Marketing knows our reputation and uses one of our campaigns as a case study/case method in their curriculum.
So to be clear, water cooler moments happen all the time, in the cells they matter and are more effective
This first post is to clarify what type of a digital agency Acumen Studios is.
There are many agencies that call themselves digital agencies and rightfully so, there really is no true definition for the term so we want to make sure you know how it defines us.
We are a Digital Agency that focuses on Digital Strategy, where Digital Strategy for us is the Digital Tactical Strategy involved in any marketing effort. We develop and employ tactics for any digital aspect of a marketing program.
What Digital Things do we do as a Digital Agency?
Digital Consulting
Digital Activation
Digital Marketing
Marketing Integration
Workforce Optimization Search Engine Optimization
Pay Per Click
Social Media Marketing
Digital Display Advertising
Mobile Marketing
Analytics
Business Intelligence
Predictive Modeling
Retargeting
Email Marketing Testing
A/B Testing
Multivariate Testing
User Experience
Competitive Analysis
Conversion Rate Optimization
Marketing Automation
CRM Integration
Digital Personalization
We are really good at Digital, Really Smart and Generate Very High ROI!