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Digital Marketing

Rebecca Fields

Welcome to the Team Rebecca!

We are super excited to have Rebecca Fields join the team as our new Director of Digital Marketing.

Read on to learn a little more about Rebecca?

Where are you from?
Born and raised in STL!

Where did you Graduate from?
Master’s from Webster and Undergrad from the Harvard of the Midwest (haha…AKA Missouri State)

What are some things you enjoy doing (besides working):
Love working with dogs – currently working with a rescue pup, for the last 3 years, to help her enjoy the company of people and not be afraid! Also love doing home improvements – anything is possible with the right power tool!!

Favorite Movie Genre:
I most often watch comedies – but horror movies are by far my favorite!

Favorite Type of Music:
Anything but country! Favorite band of all time: Led Zeppelin.

Place you’d like to visit?
Anywhere I haven’t been! But, Hawaii is my dream destination – waiting to go until I can spend 3 weeks!

Drink of Choice?
My drink pallet is rather boring – I prefer water – unless you’re talking alcoholic drinks – in which case I love beer that tastes like water! Natty Light please!

Communication is everywhere. From company wide emails to conference calls. Poor communication results in unfinished projects, unmet deadlines and upset professionals.

How do you make the most of your work day? Excellent communication.

Everyone has a different communication style. Some prefer email while some prefer Skype business calls. It’s crucial to understand how each party prefers to communicate because if not done properly, any communication will end up in frustration.

Setting the tone of meetings is highly important as well. Participants should understand who is leading the meeting, what the topic of conversation will be as well as how long the meeting will run. If all participants know what to expect, the meeting will run much smoother.

Another key aspect to successful communication in the workplace is ensuring that workflows, roles and processes are all very clear. A transparent workflow allows all participants to be fully aware of who is working on what, when the deadline is and who all is involved. It’s hard for a project to be successful when the parties aren’t sure who is even playing a role.

Clear roles and processes tie right into transparent workflows. When everyone has a clear understanding of their role and contribution to the project and what the exact process to reach the goal is, the team is almost guaranteed success.

Some of these keys to successful company communication may seem trivial, but in today’s technical era, it’s essential to make strong communication not only a goal but a priority.

Source: https://justworks.com/blog/19-easy-ways-improve-communication-workplace

B2B marketing has evolved from its meager origins of sales support materials to a highly nuanced complicated field. The following B2B executives express views which not only provide clarity to navigating the current climate, but are also of immediate and timeless value to other areas of your business.

1. John Hayes, CEO of Com

“…there is going to be a staggering volume of content coming from industrial marketers in 2017.  Even the ones who are doing it poorly plan to keep on spending money to churn out more and more content. And that content is all targeting the same audience.”

Hayes’s advice to stand out from the crowd is to spend more time developing high-quality content rather than publish as much as possible. Quality over quaintly, always.

 

2. Bob Bechek, Worldwide Managing Director of Bain & Company

“…don’t be afraid necessarily to stay in one place and build something significant.”

Wise words from the consulting giant Bechek, which certainly applies to our current marketing atmosphere; rather than jump from one trendy platform to the next without thought, build a cohesive strategy and stick with it before making a decision to discard.

 

3. Diana O’Brien, Chief Marketing Officer of Deloitte

“…thought leadership is an anchor not just to marketing, positioning and content, but it also serves as the fundamental source for our professionals because our people are our greatest asset.”

If you are struggling to develop high quality content, chances are that the people working for you are already capable of producing excellent marketing materials. Enable them to use their voice!

 

4. Pierre Duprat, Vice-President, Corporate Communications of VINCI

“One can speak of the emergence of social media, 2.0 world. It is a vision software.”

VINCI is the world’s largest construction company, and their marketing gurus recognize that the best strategy is investment in future technologies, which will not resemble the world today. And Duprat makes an important point – as we move closer to fully utilizing resources like virtual reality headsets, marketing in the B2B space will be driven by visuals.

 

5. Joel Quadracci, Chairman, President & CEO of Quad/Graphics

“We constantly dare ourselves to think differently … to ask “what if” and “why not?” … to experiment. The worst that can happen is we fail trying. The best is we champion the next breakaway idea that catapults us to the next level of success.”

Hopefully you’ve noticed the theme! B2B execs believe in a willingness to try new strategies and technologies in order to develop the best marketing campaign possible, which can be an important differentiator amongst competition in fields like commercial printing.

 

6. Leon Black, Chairman of Apollo Global Management

“Doing something that is worthwhile in terms of helping others is important.”

Marketing is more than trying to close a sale. In the digital age where there is noise coming from every direction, it is imperative for your marketing to be of actual value for your potential clients or customers.

 

For more B2B Digital Marketing strategies and tactics check out the rest of our site!

Marin recently pulled together information as a report on the State of Digital Marketing for 2017.

From their site:
“Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Read the report to learn the current state of the digital marketing industry, plus expert tips and recommendations for success.

Highlights include:
Digital Marketers’ top priorities for 2017
The ROI potential of different mobile marketing strategies
The main reasons marketers miss out on revenue opportunities
How marketers can increase advertising performance by 70% or more
The hottest marketing technologies industry leaders are looking to invest in next”

We grabbed some of the highlights and shared them here:

  • 43% of marketers expect their mobile budgets on search marketing investment to increase between 10% and 30% in 2017
  • On the social side, 70% of respondents plan to increase their advertising budget
  • Marketers on search and social face an ongoing learning curve due to the constant influx of new features and ad products. As a result, many struggle to keep up with the fast pace of innovation *We at Acumen don’t struggle with this by the way

You can download the full PDF report here: http://downloads.digitalmarketingdepot.com/rs/727-ZQE-044/images/MAR_1706_StateDigAd.pdf

We are super excited to officially welcome Alyssa Willey to the team as our newest Account Executive!

Alyssa Willey

Alyssa is a rock star.
Has been killing every day since she joined the team.
And we wanted to share some personal info so you can get to know her a little more.

We asked Alyssa a few questions, here were her answers.

Where are you originally from?
Alyssa: I am from Carthage, IL, went to college at St. Ambrose University in Davenport, Iowa

What do you like to do when you’re not at work?
Alyssa: I like to sing and dance all day everyday but I really enjoy a good Netflix binge in my free time

What’s your favorite Type of Music?
Alyssa: Hands down favorite type of music is country

What is your favorite genre of movie?
Alyssa: Favorite movie genre would be comedy because who doesn’t like to laugh for hours on end

Where would you most like to visit?
Alyssa: I would love to visit Nashville in the near future

Drink of choice?
Alyssa: Beer for sure. All kinds but nothing beats local craft beer

Do you spend time creating flashy graphics or actually getting to know your customer?

It’s no secret that the most important part of getting your message in front of your customers is that it is clearly communicated.
But what about commodity industries like agribusiness?

Due to this industry being so specification focused (price, quality, availability, etc.) many marketers think that the only way to differentiate is to make it as “sexy” as possible. Give the company a good looking exterior, flashy graphics, trendy interactive apps and you’re good.
That’s great, but is only a part of communicating your value and to be honest it’s one of the easiest parts that ends up being less effective without what we are about to talk about here.

Understanding the Agricultural Business customer

Wouldn’t you agree that knowing what your customer wants at an individual level and understanding what is most important to them would benefit your company more than just a “pretty” picture?
We hope so, because we do and have seen this take companies from doing just OK to growing 5X, 10X and 20X consistently.

Using tools like HubSpot or Infusionsoft will allow you to know exactly what your customer or prospects are reading, watching, opening, liking, not liking, etc.
And that is at the individual level.
You can know what John Smith wants exactly form your products, so every time you communicate with him you’ll be giving John exactly what he is trying to understand or wants to be talked to about.

This simple change to how you collect information and communicate information to your customers will bring you Huge Success!

Agriculture Marketing, Agricultural Marketing, Agribusiness Marketing or however you call it will be changed for ever.