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Digital Marketing

Are you struggling to understand how B2B Social Media and B2C Social Media are Different?

Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.

But what is it about B2B Social that is so different from B2C?

 

John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.

 

How is B2B Social Media Different From B2C Social Media?

In general it’s about providing different types of information.

But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.

For most Mid-Size B2B Companies the goal for Digital ( and  B2B Social Media ) is to generate leads.

This is where most B2C marketers fail because they don’t think like lead generators and sales closers!

 

Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.

 

 

If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

Call Us at 314-736-4434

Or Submit your information below

 

At it’s core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties.

How most people are familiar with Remarketing is with B2C ecommerce. The perfect example is when someone looks at a product on Amazon.com and then sees the ad on other websites they visit (the ad follows them around).

The premise is that those who visited and didn’t purchase will see again what they were looking at and will choose at that moment to complete their purchase by clicking on the ad and finishing the checkout process.

 

But How Do You Use Remarketing for B2B Businesses?

In theory the idea is the same where you targeted those who previously engaged with you to turn them into customers or get them to buy more from you.

Listed here are the ways you can retarget individuals:

  • Tagging & Tracking Visitors from Your Website
  • Uploading an email list of leads or customers
  • Uploading a physical mailing list of leads or customers

 

When using the Tagging & Tracking method you are using a pixel or cookie (code the browser uses to track the visitor) that will allow you to show ads to those same visitors across the internet.

Uploading email lists and/or physical mailing lists let the platforms (Facebook, LinkedIn, Google) run a matching algorithm to find those users in their target pool to show those contacts on your list, your ads.

This is one of the easiest ways to get in front of leads and existing customers at the lowest cost.

And this targeting method is highly effective as the leads & customers already have some affinity for your company.

 

How Else Do B2B Companies Use Remarketing?

One of the most compelling ways we use remarketing for B2B is to use the targeting capabilities of one platform to extend that criteria across onto other platforms.

Not all ad platforms have the same targeting criteria available to choose from, so we will use the targeting criteria of one platform to drive in visitors and them remarket to those same visitors on other platforms that don’t have the targeting criteria we need.  This way we know the audience being targeted on the 2nd platform is specific to our campaign needs.

 

For Example:

LinkedIn will allow us to target a job title within a specific industry at companies with a specific number of employees.

Facebook does not give you this capability.

So we will target on LinkedIn, Retarget those same visitors on Facebook where you cannot target the industries and size of the company accurately.

 

Do this to increase your lead gen and revenue generation results when building our our B2B Content Marketing Strategy.

 

For More Information Call Us at 314-736-4434

Or Submit your information below

 

90% of marketers say that Segmenting Your B2B Content Marketing is important.

BUT only 45% of marketers are actually doing this!

We’re not surprised by this because we know it’s not that easy.

The thing is that by doing this level of market segmentation will provide BIG Results.

It’s not our opinion, This is a Fact!

 

Here is a real example of how we’ve seen this work (and it’s really simple)

An Engineering company had a service that was specific to servicing public parks.

They wanted to get their offering in front of the decision makers who could hire them to do this work.

They wanted to run ads in specific cities to promote their service.

But that was it, run ads targeting all people in those cities.

 

BAD IDEA!

 

While targeting specific cities is a level of segmentation, it’s not even close to good enough.

They would have wasted a ton of money.

So we investigated with them further and found that the people they really needed to get in front of were Parks and Recreation Directors, City Managers and Mayors.

And guess what? We can target those people!

We put a campaign in place targeting All Three of those job titles on LinkedIn and Facebook. Created ads that messaged directly to them and led them to a landing page that again spoke directly to them.

City + Job Title = Winning Combination

 

“To be honest we went even deeper with them but we’ll keep it simple for our example.”

 

This is a perfect example of how this works.  Especially when this campaign was generating 5 – 15 leads per day for months!

Takeaways are to Know Your Audience / Customer / Buyer / Investor demographics, traits and characteristics so they can be targeted and Know their Pain Points, Questions and Philosophies so you can message them correctly.

 

Know Your Audience for Segmentation

This is the MOST IMPORTANT part of all because it will maximize your effort.  It’s getting in front of the right people.

  • Geography (country, state, city)
  • Industry
  • Company(ies)
  • Job Title(s)
  • Age Range
  • Sex
  • Etc.

These elements allow you to target very specifically, not waste ad spend and generate way more leads than you ever have in the past.

 

Messaging for Segmentation

Saying what they want to hear and need to hear.

For us message segmentation is more about solving a problem and speaking very clearly about how that is done.  We don’t fluff it up with ambiguous words that will leave people confused as to what you actually do.

  • What are current industry wide problems
  • What are trends your prospects are talking about
  • What problems do you solve that these prospects are facing most often
  • What does your prospect care about
  • What is your prospects asking most often?

Answering these questions leads to clear and compelling messaging for your campaign and content strategy.

 

If you have been struggling to create a content marketing strategy that actually delivers results, leads, customers and revenue then follow the steps we outline in this post or call us with questions if you need help.

 

Call Us at 314-736-4434

Or Submit your information below

Do you know what channels produce the leads you get?

Do you know if Social Media is even helping your company grow?

Do you know if your Ad Spend is being Wasted?

Of course you don’t.

 

Not to be mean, but 53% of CEO’s and Marketing Leaders claim they don’t actually know how their marketing efforts are performing across all channels and when we surveyed these same people it was 87% who didn’t actually know how their efforts were truly performing.

 

Simply Knowing what efforts are delivering you performance leads to a 35% boost in results!

This is due to better decision making guided by these results and findings.

It is important to establish integrated tracking across all of your efforts and ensure that everything you do is attributable so it can be accounted for.

 

Audit Your Tracking

This is simple. If you aren’t tracking it then it doesn’t exist.

What we are saying is that YOU MUST track everything.

  • Simplify Tracking by using tag managment
  • Use pixels & tags available from each platform you are on
  • Ensure all traffic sources, pixels and tags are firing and tracking correctly
  • Establish tracked conversions and events (form submissions, click to call numbers, etc.)

 

Audit Your Conversions & Attribution

Knowing what parts of your efforts led to traffic, leads, customers and revenue is critical to making sound marketing and sales decisions.  And it mitigates wasted ad spend.

  • Define KPI’s that will guide your decision making
  • Create reports to easily view performance

The thing to remember is that all digital marketing is trackable and attributable so if you want to understand how your marketing is performing allowing for better decisions, better results and spend more efficiently then audit your digital marketing with a focus on tracking and attribution then set it up!

 

Call Us at 314-736-4434

Or Submit your information below

It’s Official!

We’d like to give a big Welcome to Scott Foster for joining the team as the new Sr. Acquisition Partner.

We always like to get a little more info to share with you about our team so keep reading to learn more about Scott.

Where are you from?

Born in Myrtle Beach South Carolina but now reside in the beautiful St. Charles Missouri

 

What are some things you enjoy doing (besides working)?

I enjoy hanging out with my awesome soon to be 5 year old son. He keeps me pretty entertained! Besides him I enjoy golfing and being with family.

 

Favorite Movie Genre:

I enjoy action/suspense films. Something to keep you guessing.

 

Favorite Type of Music:

I listen mostly to different podcast but when it comes to music it would be more country than anything other

 

Place you’d like to visit?

Australia would be a fun adventure!

 

Drink of Choice?

During the day I enjoy coffee and water but when it comes to a little fun I enjoy a nice vodka sprite!

We are Excited to welcome Aykut Ibrisim to the team as a new Sr. Marketing Strategist!
His experience is strong, his attitude for winning is stronger.
Learn a little bit more about Aykut.

Where are you from?
I’m actually from  Turkey – Istanbul, but I’ve been living in St. Louis for almost 4 years now.

 

Where did you Graduate from? (College / High School if not college grad)
I  had my BA in Public Relations and Advertising from Istanbul Bilgi University.

 

What are some things you enjoy doing (besides working )?
I recently began producing Podcasts and I really enjoy learning different things, meeting with different people with each show. I love making and upscaling things such as turning vintage cameras into lamps, bringing old bikes back into life.

 

Favorite Movie or Movie Genre?
Good old Star Wars series are the best. Give me all Dystopian movies 🙂

 

Favorite Type of Music?
I am a fan of Blues from the heart. But my Spotify lists are mostly filled with Indie Rock.

 

Place you’d like to visit?
There are too many places I would like to visit in States which makes me very excited but I am really looking forward to visiting Grand Canyon.

 

Drink of Choice?
During the day always trying to keep hydrated with plenty of water. But in terms of enjoying the moment with friends and family, The Old Fashioned is my first choice.

Facebook ads are typically a part of most successful B2B digital marketing & content marketing campaigns.
This platform has become increasingly more complex over the years, but is very powerful at getting in front of prospective customers.

To guarantee you’re maximizing ad spend and generating High ROI from your Facebook Ad Efforts we wanted to make sure you had a guide that would give you the best advice possible in making that happen.

  • Only 2 out of 9 B2B companies that run Facebook ads have a strategy
  • 79% of B2B Marketers say Facebook Ads are one on the best places to target buyers
  • 87% of B2B Facebook ads generate at least a 5X return when used in combination with a strategy

If you are wondering why your current Facebook Ads haven’t produced the ROI you hoped for then take a look at these B2B Social Media recommendations for Facebook Ads in our easy to follow guide.

Download Your B2B Facebook Ads Bidding Guide

Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

  • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
  • 55% of polled B2B Companies are already using Marketing Automation in some form
  • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

Download Your B2B Marketing Automation Templates

 

*Production by Delivra

We love hearing from the Experts!

You’re talking to customers everyday and are hearing their questions, concerns, wants and needs.

We are writing a collaborative article that features You and what you are seeing / hearing in the industry today.

 

OUR QUESTIONS TO YOU ARE

What are current and prospective customers asking for most often of you?

What helps your current and prospective customers better understand your capabilities?

What is the most common way new and prospective customers order from you?

 

Below is a form that if you could fill in these answers below we will feature you and your answers in our upcoming Print Professionals Q&A Article!

 

 




Best Way to clarify your capabilities to customers? (required)
Phone ConversationYour WebsitePhysical Packet or FlyerDigital PDF Sales Sheet



The most common way customers order from you? (required)
Phone ConversationForm on your WebsiteOnline Customer Portal



Apple’s iOS 11 will now have a native installation of a QR Code reader built into the camera.

QR code usage was never really that strong due to the need for using a 3rd party app to scan them.

The journey went something like this:  A company adds a QR code to some information or engagement piece, the user has to find and download a QR reader, then has to scan the code and finally land on the piece.

Now all the user has to do is open their camera and click!

This is huge for Commercial Printing Company Marketing because now it makes sense to add QR to direct mail, brochures, flyers, posters, etc.

What are your thoughts?