One of the most impactful tactics in communication and in marketing is the use of personalization. We've known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital...
l.facebook.com is a referred click from a link that has been shared on Facebook. The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you...
If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will...
We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in...
If you're like most marketers it feels like you don't have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post....
As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy....
You Opened and Email that said "Do Not Open" You Clicked Through an Email that said "Do Not Click" Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO! [mkdf_button size="large" type="" text="DO NOT BOOK...
Are you a Marketer, Sales Leader or Owner of a Print Company that is interested in sharing your knowledge and skills with the greater print community? We're starting a series of content where we interview people like you in the print...
One of the most common pieces of advice I give to businesses, firms and professionals who commit to marketing is that you must put in the work every day. Success comes from consistent output that builds up over time which...
B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here...