We hate talking about the existence of the digital vs traditional marketing divide, but the fact is that print companies face increasing pressure to stay relevant and competitive. Yet, as paradoxical as it might sound, embracing digital tools, specifically, content...
Measuring performance is critical for every aspect of your print business and marketing is no exception. In order to see what marketing strategies for your print company are working and where you may need to pivot, there are KPIs you...
As a print service provider, you are always looking for more ways to generate visibility, leads and ultimately new sales. Marketing online using ads is one of those ways you can accomplish that but we understand you may be hesitant...
To us it's no surprise that there has been a spike in people looking for examples of slogans for private equity firms and getting ideas on private equity firm taglines. If you think about it, the PE and Investment space...
Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that...
There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people don't understand is the differences between the major...
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also...
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more...
This is a question we get regularly from different printing businesses. They ask, "Does Social Media Actually Work for Print Companies?" And the answer is...
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases...