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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 19)
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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
Now is the time to be Marketing to Convenience Stores!

What are the Signs that Point to Revenue Growth for C-Stores?

One major sign we’ll focus on is hiring.
For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
Positions C-Stores are Hiring For
  • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
  • Retail Managers: These oversee store operations and the hourly retail team members.
  • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
  • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

In total with just the companies we listed they are looking to fill almost 20,000 positions!

 

Marketing to C-Stores

Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
How should you market to convenience stores?
If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
You really need to be doing both.
Being present to these decision makers in the c-store space where they are engaging is where you need to be.
And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
At Acumen we know Digital.
Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.

 

If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

Or Submit your information below

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    B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

    This is a question we get regularly from different printing businesses.

    They ask, “Does Social Media Actually Work for Print Companies?”

    And the answer is…  Maybe!

     

    What Does Social Media “Working” for You Even Mean?

    This is the real question that has to be asked.

    In our experience what most print companies want from social is new business, returning business and higher frequency of orders from existing customers. There are the exceptions such as print companies who are already growing and are looking to change up their entire brand identity & messaging. That is more of a creative endeavor that requires a different set of tactics on social than the goal of just generating new and more business from social.

    So is that what you think about when saying you want Social Media to “Work” for you? Generate New Business?

    If yes, then keep reading because that is our area of expertise (not branding or identity).

     

    How Can Social Media Work for Your Print Business?

    1. Be Present

    Of course this seems like a no-brainer, but unfortunately many print companies are not posting to social media. Why aren’t they posting? No time, don’t think it works, don’t know what to post about, etc.  But that is the biggest problem. Not being there for any reason guarantees social will do nothing for you and generate no leads or sales.

    2.Be Active

    Some would call this consistency or even engagement and those descriptions work as well, but posting regularly at some frequency is the minimum effort level needed for success. 3 or 5 times a week is all you really need to see an increase in traffic from social to your site and an increase in awareness for your business. We recommend either posting every Monday, Wednesday and Friday or 5 days per week Monday – Friday.

    3. Sell

    This is thing that most printers find troublesome. It’s felt that you can’t sell to people on social media. But the fact is that you need to be. Posting awareness level content is great to give people a glimpse into your world and connect with you on that, but it’s just as important to show customers what you can do, what your value proposition is and move them to buy. This is what brings you that increase in new business from social media.

     

    And that really is it.

    You can do as much as you want or just the bare minimum and you’ll see results. Guaranteed!

    We’ve got more information on Social Media for Print Companies if you Click Here.

     

    If You Have Questions or Want to Talk about Social for Your Print Business, Call Us at 866-357-7422

    Or Submit your information below

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      B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

      We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.

      This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.

      Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.

      Hopefully you can use this as an example of the power of print when talking to prospective customers.

       

      We’re getting print companies in front of customers so they can pitch ideas like this.
      So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/

       

      If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

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