Digital Content Marketing blog

August 19, 2019

How Can You Rank Better for Banner Printing Terms?

While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage…

You want to rank better in the search engines for terms related to Banner Printing right?

The question is “How do you do that?”.

There are two things you have to consider.

Traditional Keyword Research vs Strategic Keyword Research for Printing Terms
The search engine results mix (or distribution)

We explain in more detail below.

Traditional Keyword Research VS Strategic Keyword Research for Printing Terms

In traditional KWR the rule of thumb is to enter the name of the product / service you want to rank for into a keyword research tool and capture the term that has the highest volume with the lowest competition. Then optimize your page for that term. This is not bad advice and does work the majority of the time.

BUT…

If you want to get better results you’ll do this.

Strategic Keyword Research.

To do this you have to brainstorm a little to come up with other ways that customers search for your product / service. This could be that they call the product / service something else or they search the “fix” your product / service solves.

You just may find a term with better volume, a lower competitive saturation and better mix in the search engines. We’ll talk about the mix in a second.

The Banner Printing Keyword Example

Let’s say you want to rank for Banner Printing.

We also think you should rank for that.

When doing a keyword research task you find that Banner Printing shows up as having 9,900 searches per month with a moderate level of competitiveness. That’s good news!

But then you think about the ways customers were asking for that service on calls.

They were saying Custom Banners quite often.

Let’s research that term.

You find Custom Banners returns a search volume of 14,800 searches per month and a similarly moderate level of competition.

WOW!

You do a quick check and see that Google is return similar results.

Companies like yours selling banners.

We suggest optimizing for the Custom Banners term!

The Search Engine Results Mix

We mentioned this earlier in the article that the search engine results will have a mix of elements. These are typically ads, maps listings, natural / organic listings, Google My Business information, structured snippets and sometimes Product Listing / Shopping ads.

What we advise looking at as most important (for product / service terms like Custom Banners) is are there maps results and do the organic listings under the maps show massive national competitors or a mix of national and local competitors.

If the organic results have a bunch of big national competitors (Vistaprint, Buildasign, etc.) then you’ll need to focus on optimizing for getting into the maps listings!

If there is a good mix of local companies in the organic results you’ll be optimizing for both the maps and organic results.

Example of Search Engine Mix for Custom Banners

In summary…

If you want to rank for Banner Printing start by optimizing for Custom Banners, but also include the term Banner Printing in your page copy.

AND get yourself claimed, verified and optimized with the Google Business Listing service.

If You Have Questions on This Call Us at 314-736-4434

Or Submit your information below

by John Bracamontes

August 15, 2019

B2B Content Marketing, B2B Digital Marketing

How to Get Better at Time Management – Specifically in Marketing

Time Management is Crucial for Project Management

Without time management, your project management efforts will fall short. Time management is crucial to any project manager’s success. Proper time management is using your time effectively and knowing what types of tasks should be done first and what can be done last. That way you’re not burning all your energy on a task that becomes tedious and time-consuming. Tasks that take longer typically require a more focused and set time blocked out on your calendar.

Key Time Management Approaches

Time management is different for everyone. Time management is not just about getting as much done as you can in one day, it is about effectively planning out your day so that you are able to get your work done properly and efficiently without leading to burnout.

Some key approaches are to …

Set aside a block of time every morning to make a list.
Block out times on your calendar to dedicate to a specific task.
Check your email 3 times a day (Begining, Middle, and before the end of the workday.)
Schedule breaks – Give yourself breathing room. Take a walk or have a snack to re-energize.
Prioritize your tasks – What takes longer? What needs to be done first? (Hint: Not everything needs to be done first)

Time Management & Taking Care of Yourself

I get it. Sometimes we get caught up in the idea that everything has to be done right away at the same time. Sometimes it gets hard to get away from that concept. However, not allowing yourself to breakdown your day and digest what is going on will lead to burnout. Prioritize your work so that you are able to get those true high priority items done. As a project manager, there will be hectic days and there will be slow days. If needed, you should break down your workload down by the week. Decide what will be the primary focus of each day and knock it out. Make designated times for breaks.

Without proper time management, you can’t be an effective project manager, so Study & Practice, you’ll get better.

If you have Questions Call Us at 314-736-4434
Or Submit your information below