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Digital Content Marketing Blog

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B2B Content Marketing

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

 

Where are you from?

Well, I was born in Norfolk, Virginia into an air force family. By the time I was 13, I’d moved to 11 different places. I spent the most time out in California, mainly Edwards AFB which I consider home. I moved to Missouri 8 years ago from Dallas, Texas for school and have been in StL about 2 years.

 

What are some things you enjoy doing (besides working)?

I love turn-based strategy games like Civ 6 or XCOM on the computer or board games like Ticket to Ride or Catan.  If I am feeling frisky, you’ll find me at the local card room playing Holdem.  I also have an affinity for the outdoors.  I love camping and exploring.  And I love spending time with my daughter.  She’s 12 now going into the 7th grade.  And we watch a lot of “old” movies together.  She’s becoming a little movie buff like me.

 

Favorite Movie Genre or Fave Movie?

I have favorite writers and directors.  My top three film creators are the Coen Brothers and Tarantino.

These movies I consider must see:

1. A Serious Man – Coen Brothers
2. Mr. Nobody – Jaco Van Dormael
3. Pulp Fiction – Tarantino

But my all time favorite for personal reasons is a John Malkovich, Edward Norton, Matt Damon film called Rounders.

 

Favorite Type of Music and/or Band You’re Feeling Right Now?

I’m a lover of music.  When I am playing cards or focusing, I’ll go with techno.  When I am in the mood for something different, I’ll go with foreign stuff like Bass Hunter or the hu.  But when I am just driving around, I’ll go with some good old classic Rock.  Maybe some Eagles or Kansas.

 

Place you’d like to visit but haven’t yet?

Space.  Because, you know, it’s space.

 

Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

If I am drinking, it’ll be a captain and coke. Day to day though, I am fueled by Red Bulls and Gatorades

 

Welcome to the Team Alex!

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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

Question from us at Acumen to You: “Are you using business email addresses or personal email addresses when marketing to potential customers?”.
Question we get from our customers: “Should we be marketing to only business email addresses or can we also market to them using their personal email addresses?
This is concern is understandable, especially in today’s climate when everyone is hyper concerned about doing the “right thing” or not “overstepping” in some way.

Business vs Personal Email Breakdown

The reality is that for many people there is a big overlap as to when they use personal or business email addresses.
There is no rule here either, sometimes customers choose to use their personal email and other times business.
Here is the good news… It Doesn’t Matter!
There has been numerous research studies showing the prevalence of business vs personal email use and they all have similar insights.
People use both when submitting their information online.
Again that is great news.
One study even showed that C-Level executives across all size companies provided a personal email address 50% of the time.
The truth is that most people can’t even describe under what circumstances they might submit a lead generation form using a business or personal email address.

So What Should You Do With Your Marketing Email?

Send it to everyone!
If a lead chooses to give you a personal email address then honor that decision by sending them your marketing material to the email address they gave you.
We could honestly talk for days on this, but we wanted to share a quick answer to a burning questioning (or held belief) that many marketers have.

 

If You Have Questions or Want to Talk more about Email Marketing, Call Us at 866-357-7422

Or Submit your information below

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    B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

    If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
    Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
    Now is the time to be Marketing to Convenience Stores!

    What are the Signs that Point to Revenue Growth for C-Stores?

    One major sign we’ll focus on is hiring.
    For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
    More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
    This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
    Positions C-Stores are Hiring For
    • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
    • Retail Managers: These oversee store operations and the hourly retail team members.
    • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
    • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

    In total with just the companies we listed they are looking to fill almost 20,000 positions!

     

    Marketing to C-Stores

    Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
    How should you market to convenience stores?
    If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
    You really need to be doing both.
    Being present to these decision makers in the c-store space where they are engaging is where you need to be.
    And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
    At Acumen we know Digital.
    Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.

     

    If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

    Or Submit your information below

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