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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 28)
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B2B Content Marketing, B2B Digital Marketing, Print Industry Marketing

We hear this question a lot.

As a Print Company “What should I have on my website?”.

And while the question itself is a little vague the answer is actually pretty specific.

 

First thing is let’s define what your print website is meant to do.

  1. Get You Found
  2. Educate
  3. Convert

Those 3 things are the primary purpose of you site.

You can get found by optimizing your site for search so when customers look for the services & products you offer they will find you.

You obviously can educate in a number of ways such as letting the customer know who you are, what you do, how you do it differently, what you sell, new products, etc.

And most importantly converting the customer can be they submit a form on your site, placing a quote /order, call you while / after viewing the site and turning them into a new customer or additional sale.

 

So What Should Print Website Have On It?

To make this really simple, there are only a handful of things you actually need.

  1. Homepage that tells who you are, what you do, how you do it and what they should do to take the next steps overall
  2. Product / Service Pages
  3. Quote / Order Form
  4. Contact Form
  5. Conversion Points (forms & click to call links)

Obviously the site can be packed with images, video, other pages, etc. but if all you have are the 5 listed items then you’ll be good to go.

Unfortunately many print companies don’t have those 5 things.

 

The Homepage

It needs to list information about who you are as a company, an overview of what you do with clickable sections on the specific products / services and a quote & contact form / CTA (call to action).  This allows the visitor to self segment on the homepage where most traffic originates or orients from.

 

Product / Service Pages

It sounds obvious but this is where many print companies fail.  They in many cases have a single page that lists out all of the products and services, but this won’t cut it.  Have individual pages for what you sell allows you to better explain how you do it best, create a more compelling call to action for higher conversions and it can be used for posting to social media most effectively (a wide format post is linked to the wide format page, get it).

This will also get you ranked better in search.

 

Quote / Order Form

Most companies have a contact form, but fewer have a legitimate independent quote / order form (which you need).

Most understand the order form should live on it’s own when in many cases there is a transaction and payment tied to it, but the order form details are typically more robust than what you would find on a basic contact form which is why it needs to be separate.

This form can live on it’s own page or on every product / service page (we recommend every page!)

 

Contact Form

Almost everyone has one of these, but we come across a good number of print websites that DO NOT.  Those sites in many cases will have a mailto link with a general email address.  This is NOT Good!

The second thing we find that many don’t do is capture those form submissions or in some cases not send them to the right place.

There are a number of reasons why the submissions wouldn’t get to where they should, but just know that there’s a good chance your contact form is messed up.  And you’re likely not capturing the submissions in a way that would allow you to follow up with them easily in the future.

 

Conversion Points

The website needs ways for customers to connect with you, duh right.

But this is one of the most common things we find wrong with websites for printers. They don’t have even basic calls to action asking visitors of the site to do something.

  • Get a Quote
  • Contact Us With Your Question
  • Download This Case Study / Price Sheet / etc.
  • Click to Call

Bonus: Use Google Analytics and you can track all of this to see website performance!

 

Take a second to audit your own website and see if you are or are not doing the things we have listed above!

 

If you have Questions Call Us at 314-736-4434
Or Submit your information below

 

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    B2B Content Marketing, B2B Digital Marketing, Print Industry Marketing

    LinkedIn launched a new feature that gives you more control over your LinkedIn Company page by allowing you to add a Custom Call-to-Action Button.

    Why is this important?

    If you aren’t publishing content to LinkedIn or taking care of your company page then I guess it’s not for you.  BUT for those who are actually trying to generate more business online (which you should be) by using LinkedIn (which you should be!!!) it will get you more clicks through to your website.

    Trust us, you Want More Clicks & Visitors to your website.

     

    How do you Update the LinkedIn Company Page Button?

    First you’ll need to be an Admin of your LinkedIn Company Page to do this.

    Start by logging in to LinkedIn and navigate to your Company Page at linkedin.com/company/your-company-name

    For example our is linkedin.com/company/Acumen-Studio

    If you don’t know your company page URL then simply search for your company using the search box at the top of your screen.

     

    Once on your LinkedIn Company Page you’ll need to click the Pencil Icon next to the Custom CTA Button.

    Those five new CTA options are: Contact us Learn more Register Sign up Visit website

     

     

    On the next screen you’ll be presented with options for placing the buttons settings.

    Acumen_Studio_LinkedIn_Company_Page_Profile_Button_Settings

    You have a handful of choices to pick from.

    • Contact us
    • Learn more
    • Register
    • Sign up
    • Visit website

    Choose the language for the button that best fits the next step for the visitor and add in the URL for the page you’ll be sending them to.

     

    Then you’re DONE!

     

    If you have Questions Call Us at 314-736-4434
    Or Submit your information below

     

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      B2B Content Marketing, B2B Digital Marketing

      A Question we hear quite often is… “What is the Best Social Media Channel for Print Companies?” and in every case it’s really being asked what the best social media platform is to drive more traffic, more leads and more sales.

       

      So What is the best social platform for printers?

      If you ask any other agency that doesn’t have significant print experience they’ll tell you… “It depends on these factors and what you’re trying to accomplish.” they’ll tell you… “Well social isn’t really for getting leads and sales it’s about engagement.” and blah, blah, blah.

       

      These passive answers are why we HAD TO write this post.

       

      You want the quick answer? Yep?

      LinkedIn is going to be your #1 Social Media platform to use as a tool to get more leads and sales.

       

      What about the others like Facebook, Instagram, Twitter?

      Those will get you exposure and Facebook can get leads, but at a much lower rate than LinkedIn.  Instagram and Twitter are more for Awareness.

       

      All of these channels can be used to engage and nurture a customer base and we do recommend you do that, but only YOU can cost effectively do that internally and if you don’t have the resources to devote to long game awareness activities then YOU NEED to be focused on revenue generating activities.

       

      LinkedIn for Print Companies

      Let’s talk about Linkedin for a second.

      This social platform allows you to connect with anyone who is on the platform and gives you the ability to find and directly engage with decision makers and influencers at every level of a company.

       

      This means you can connect with the Print Buyers and Print Buying Influencers directly to talk with them about doing business together.

       

      There is a ton of detail we could share here about LinkedIn on what is possible, but that will have to come in a post of it’s own.  So we’ll list some bullets of the important ways to use it for now.

      • Manually connect with print buyers and start buying conversations
      • Manually like and comment on existing customers and prospect LinkedIn posts at least once per week to stay visible
      • Use an automated tool to give congratulatory messages on new jobs, anniversaries and birthdays
      • And MOST IMPORTANTLY run ads promoting your product / service targeting your print buying customer

       

      If you have questions about this message us through the site because we could talk ALL DAY on this!

       

      Facebook for Print Companies

      Facebook is a little simpler because we basically recommend two main things.

      • Promote all posts to your target customer, website visitors and existing customer list
      • Run lead ads to your target customer

       

      That’s it!

      Doing those things on LinkedIn and Facebook will generate the MOST benefit for you as a print company.

       

      Everything else is momentum building over time and incremental.

      We only suggest doing more intimate social media management if you have an internal team member who can actively respond to questions and engage on the platform throughout the day.

       

      Call Us at 314-736-4434

      Or Submit your information below

       

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