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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 31)
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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Digital Marketing

Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

  • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
  • 55% of polled B2B Companies are already using Marketing Automation in some form
  • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

Marketing Automation is the Perfect Blend of Marketing & Sales that Closes More Business!

Download Your B2B Marketing Automation Templates

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    B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

    What Are The Qualities of Successful Marketing for B2B?

    In general most marketers can rattle of a list of qualities that they think should be embodied when it comes to B2B marketing but what we’ll get to more specifically are the qualities of the executed marketing on specific channels.  Doing these things will set you up online for success!

     

    The List of Successful B2B Marketing Qualities

    We’re going to make this easy by literally creating a definitive list for you here:

     

    Know Your Audience!

    More specifically know details about that audience such as industry, company 7 job title

     

    Write 2 to 4 Blog Posts per month

    Not just write them but research the topics through SEO / Keyword research

     

    Post 3 types of content on Social Media (Awareness, Consideration & Conversion

    Most marketers get Awareness up, some post consideration focused message but few publish conversion based content, which is arguably the most important of the three.

     

    Run Ads

    To be clear we’re talking ads across all networks (Google, LinkedIn, Facebook)

     

    Send Email

    At least 1 to 2 times per month is fine to start and will keep you top of mind.  Send emails that round up your blogs, new products or promotions.

     

    SEO

    Good B2B Marketers are Good at SEO. And they employ it across all they do.

     

    Measure Everything

    Don’t get hung up on the extreme details, but do make sure you are tracking conversions and knowing what channels contributed to those conversions.

     

    If you or your team can enlist all of these marketing qualities and get good at them, then you’ll be set up for success, generate more traffic, gain more leads and close more sales!

     

    Call Us at 314-736-4434

    Or Submit your information below

     

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      Digital Marketing

      No matter the size of your company, the products or services you offer or how long your company has been around, there is tons of competition out there, especially in the digital space. We often hear “There is no one out that offers what we do” or “My business is so unique we don’t have any competition.” While that isn’t necessarily an untrue statement, regardless of the companies or business out there in the same industry, there is and will always be other companies taking up digital real estate.

       

      Why All Competitors Matter Online

      You’re probably wondering why you should care if there is competition out there even if they don’t offer the same product or service as your company. Here’s why:

      • They are showing up in search engines for the terms your brand wants to be found for
      • They are providing the valuable content that your potential customers are needing at that point in time in their buyer’s journey.
      • They are putting ad spend behind valuable search terms and showing those that could be your customers, why they are the best

       

      Digital Competitive Analysis is Key

      When you look at your company’s position online and you realize you hardly show up for important search terms, or that you’re not providing anything valuable to potential visitors through downloadable assets or website content, it’s time to start looking at those that are taking up that space online; even those that don’t sell or offer exactly what your company does. By evaluating those companies online, you are taking the steps to truly increase your digital presence and get ahead of your competitors.

       

      Call Us at 314-736-4434

      Or Submit your information below

       

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