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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 36)
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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Private Equity Digital Marketing

Is it Actually TRUE that Investors don’t spend time online?

 

The short answer is NO it’s not True.

Investors are online just like the rest of us.

And how could they not be?  Just like you they need to stay on top of industry news, finance news and market forecasts.  Where is the best place to get this info…? ONLINE!

Phones, computers / laptops, tablets, social media, etc.  They are there.

 

But the bigger question is what are they doing online and how can you as an investment firm effectively get in front of new investors.

 

Today we’re going to give you one way that works all the time / every time… Promote Your Offering to Generate New Investor Leads.

 

Promote Your Offer to Get New Investor Leads

You want to make sure you get in front of qualified investors so you aren’t wasting time & money, and you also want to ensure that what you have to say is enticing enough to make those qualified investors, High Net Worth Individuals (HNWI), UHNWI, Family Offices, HNW CPA Firms, etc. engage with your offering.

 

To make this happen there are 5 things you MUST do

  • Have a good looking and easy to understand Pitchbook or Prospectus as a PDF
  • Create a landing page on your website that promotes the offering and has a form to download the pitchbook / prospectus (ask for contact info & qualifying details)
  • Create Ad Campaigns that target…
    • High Earning Job Titles, Individual CPA Firms, Family Office employees, etc. in your target market on LinkedIn
    • Target investor publications on the Google Ad Network
    • Retarget visitors of your site on Facebook and the Google Ad Network
  • Use an Automation solution such as HubSpot to track investor engagement

 

As this runs you’ll get new investor leads and identify who’s interested in your offering from existing leads by observing their behavior in the Automation / CRM solution.  Who downloaded, who’s visited your site, who’s opened additional emails, etc.

These are your hottest investor prospects for the deal and when you see them engaging it’s time to prioritize your outreach to those investors.

 

If you want to read more on how we approach marketing for Private Equity Firms check this page out  https://acumenstudio.com/private-equity-marketing/

 

Call Us at 314-736-4434

Or Submit your information below

 

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    B2B Content Marketing, B2B Digital Marketing, Content Marketing, Digital Marketing, Digital Strategy

    Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.

     

    As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.

     

    The 6 steps I take every morning to manage daily tasks

    1. Make coffee (the most important step)
    2. Sit-down and go through emails
    3. Make my to-do list
    4. Discuss priority items with specific team members
    5. Go through current Wrike tasks for clients and check-in
    6. Create new tasks in Wrike and assign them out.

     

    Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.

     

    It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.

     

    Call Us at 314-736-4434

    Or Submit your information below

     

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      Digital Marketing

      Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager!

      Manasa’s background is heavy in PR and Account Management which brings a more diverse perspective the team in our digital marketing and High ROI Content Marketing efforts.

      Everyone who joins gets asked a series of questions to let everyone know them a little better.  Enjoy!

       

       

      Name: Manasa Konduri

      Job Title: Associate Account Manager

      Where are you from?
      Originally from South India, I moved to the States in 2010. Moved to St. Louis in 2018 and finally found a place like home in this beautiful city😊

      What are some things you enjoy doing (besides working)?
      I am an avid reader and my interests in books range from drama to psychological/crime thrillers. Love traveling, exploring new restaurants in the city, meeting new people and learning new things. A passion for fitness hits me every 6 months of the year, so you’ll hear me raving about whichever new sport or exercise I’m hooked onto at that time 😊

      Favorite Movie Genre:
      Romantic Comedies, Drama and Crime/Psychological thrillers

      Favorite Type of Music:
      I love Indian Carnatic music and I’m also a huge fan of Indian composers- A.R,Rahman and Illayaraja. As for western music, I like Pop music. Favorite bands include Coldplay, Panic at the Disco, Imagine Dragons and Maroon 5.

      Place you’d like to visit?
      Sound of Music is one of my favorite movies and therefore Salzburg, Austria heads my list of places to visit. Ireland is another country I would love to visit one day.

      Drink of Choice?
      Water with lime has been my favorite ever since my daughter wanted to share my drink 😊

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