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Digital Content Marketing Blog

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Digital Marketing

We’re Excited to share with you our newest Account Manager Joe Brenner!

When someone joins us we love to ask them questions to find out more about them and things they like.

Let’s here from Joe:

 

Where are you from?

I was born and raised in West County St. Louis.

What are some things you enjoy doing (besides working)?

I enjoy calligraphy, drawing, spending time with my family, and video games.

Favorite Movie Genre or Fave Movie?

My all-time favorite movie is No Country for Old Men. I also really love the Kill Bill’s, the Godfather, and Predator.

Favorite Type of Music and/or Band You’re Feeling Right Now?

My favorite band is Fleetwood Mac, but lately, I have really gotten into VHS Collection, Ryn Weaver, Yuksek, and Cut Copy. 

Place you’d like to visit but haven’t yet?

I’d love to visit the UK, specifically London and all of Scotland.

Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

Drink of choice: non-alcoholic: Dr Pepper. Alcoholic: either Ying Ling or Jameson, neat.

Check out the rest of the Team here: https://acumenstudio.com/our-team/

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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Digital Marketing

Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

  • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
  • 55% of polled B2B Companies are already using Marketing Automation in some form
  • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

Marketing Automation is the Perfect Blend of Marketing & Sales that Closes More Business!

Download Your B2B Marketing Automation Templates

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    B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

    What Are The Qualities of Successful Marketing for B2B?

    In general most marketers can rattle of a list of qualities that they think should be embodied when it comes to B2B marketing but what we’ll get to more specifically are the qualities of the executed marketing on specific channels.  Doing these things will set you up online for success!

     

    The List of Successful B2B Marketing Qualities

    We’re going to make this easy by literally creating a definitive list for you here:

     

    Know Your Audience!

    More specifically know details about that audience such as industry, company 7 job title

     

    Write 2 to 4 Blog Posts per month

    Not just write them but research the topics through SEO / Keyword research

     

    Post 3 types of content on Social Media (Awareness, Consideration & Conversion

    Most marketers get Awareness up, some post consideration focused message but few publish conversion based content, which is arguably the most important of the three.

     

    Run Ads

    To be clear we’re talking ads across all networks (Google, LinkedIn, Facebook)

     

    Send Email

    At least 1 to 2 times per month is fine to start and will keep you top of mind.  Send emails that round up your blogs, new products or promotions.

     

    SEO

    Good B2B Marketers are Good at SEO. And they employ it across all they do.

     

    Measure Everything

    Don’t get hung up on the extreme details, but do make sure you are tracking conversions and knowing what channels contributed to those conversions.

     

    If you or your team can enlist all of these marketing qualities and get good at them, then you’ll be set up for success, generate more traffic, gain more leads and close more sales!

     

    Call Us at 314-736-4434

    Or Submit your information below

     

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