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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 43)
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B2B Content Marketing, B2B Digital Marketing, Content Marketing, Digital Marketing, Digital Strategy

Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.

 

As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.

 

The 6 steps I take every morning to manage daily tasks

  1. Make coffee (the most important step)
  2. Sit-down and go through emails
  3. Make my to-do list
  4. Discuss priority items with specific team members
  5. Go through current Wrike tasks for clients and check-in
  6. Create new tasks in Wrike and assign them out.

 

Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.

 

It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.

 

Call Us at 314-736-4434

Or Submit your information below

 

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    Digital Marketing

    Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager!

    Manasa’s background is heavy in PR and Account Management which brings a more diverse perspective the team in our digital marketing and High ROI Content Marketing efforts.

    Everyone who joins gets asked a series of questions to let everyone know them a little better.  Enjoy!

     

     

    Name: Manasa Konduri

    Job Title: Associate Account Manager

    Where are you from?
    Originally from South India, I moved to the States in 2010. Moved to St. Louis in 2018 and finally found a place like home in this beautiful city😊

    What are some things you enjoy doing (besides working)?
    I am an avid reader and my interests in books range from drama to psychological/crime thrillers. Love traveling, exploring new restaurants in the city, meeting new people and learning new things. A passion for fitness hits me every 6 months of the year, so you’ll hear me raving about whichever new sport or exercise I’m hooked onto at that time 😊

    Favorite Movie Genre:
    Romantic Comedies, Drama and Crime/Psychological thrillers

    Favorite Type of Music:
    I love Indian Carnatic music and I’m also a huge fan of Indian composers- A.R,Rahman and Illayaraja. As for western music, I like Pop music. Favorite bands include Coldplay, Panic at the Disco, Imagine Dragons and Maroon 5.

    Place you’d like to visit?
    Sound of Music is one of my favorite movies and therefore Salzburg, Austria heads my list of places to visit. Ireland is another country I would love to visit one day.

    Drink of Choice?
    Water with lime has been my favorite ever since my daughter wanted to share my drink 😊

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    B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Print Company Marketing, Print Industry Marketing

    Is your primary buyer a commercial print company?

    If so read on.

     

    It isn’t a question of whether or not they need your products and services. They do.

    Maybe they need it now, maybe they’ll need it later, but the fact is they’ll still need it.

    So the fact is you know you need to be in front of these printers when they are most receptive to seeing your message.

     

    But How the heck do you do that?

    It’s actually pretty simple…

    1. You have to run ads
    2. Know what they are searching and asking online
    3. Publish!!!

     

    Run Ads to Target Print Companies

    We know the initial thought of running ads can be tough if you haven’t been running them, have never run them or ran them unsuccessfully in the past.

    But the fact is that running ads is critical to ensuring you get seen by the decision makers at these print companies.

     

    Here are things that you NEED to do so that ads are successful for you

    • Run LinkedIn ads to get in front of decision makers at print companies by targeting the Print Industry paired with the job titles you want to connect with (CEO, COO, Ops, etc.)
    • Retarget the visitors of your landing pages (built for the LinkedIn ads), visitors to your website, and uploaded leads lists on Facebook and Google.
    • Run highly focused paid search ads targeting very specific keywords (we get it, this one is a little harder to do, but not for us)

     

    Know What Printers are Searching for & Asking for Online

    This will be the core of your content strategy and it works REALLY Well!

    You’ve probably heard of keyword research, but this goes well beyond that.

    Initial keyword research is great to get a macro idea of how and what people are searching for but once you pair that with social media research to identify the actual questions being asked about the products, services and solutions that you solve for then it all becomes very clear as to what you need to create.

     

    Again, here are the things that you NEED to do so you can create content that converts

    • Do Keyword research using Google, MOZ, SEMRush or whatever tool you can
    • Expand the KW Research to social media and search industry publications, Quora, Reddit and other community sources to find the question being asked that YOU are the answer to
    • Turn those questions and answers into content that can be used across the web

     

    Publish Your Content

    Take that content you just developed and make sure it includes these elements.

    1. Blog Posts
    2. Updated Webpages
    3. Social Media Posts
    4. Campaigns
    5. Emails

     

    By doing this it ensures you stay in front of your target buyer all the time, saying the things you KNOW they need to hear and when they are ready to buy you’ll be the first person they talk with.  Guaranteed!

     

    If you want to talk game plan, contact us and we would be glad to tell you more and give tips on how you can dominate the market.

     

    Call Us at 314-736-4434

    Or Submit your information below

     

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