It’s easy to find case studies on beautiful campaigns for consumer goods, restaurants, and car manufacturers, but when it comes to B2B Campaigns, many struggle to produce good examples of beautiful high performing B2B Marketing Campaigns.
We have for you a PDF download that contains 7 Inspiring B2B Marketing Campaigns that you could do for yourself.
Download these 7 B2B Marketing Campaign Ideas Here:
These 9 Critical B2B Content Marketing Statistics are superior examples of what You Should be doing in your B2B Content Marketing effort. CEO’s, Executives, Directors and Managers need to pay close attention as to how they are creating, distributing and engaging their B2B Content.
Here are the Top 9 Critical B2B Content Marketing Stats
A majority (60%) of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge, and 57% say producing content consistently will be their biggest struggle. (FYI, Acumen is Really Good at This!) *source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/
The conclusion here is that you really need to be investing more time, energy and effort into your B2B Content Marketing campaigns. Ensure you are driving more visibility, leads and sales. And the best approaches may be to focuson on using Paid Search / SEM / PPC, LinkedIn and Lead Ads on networks like Facebook.
If you want to learn morea about how we approach content marketing for B2B companies then contact us right now. We would love to learn what your goals are.
Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don’t tell the whole picture. This leads to the continued state of “You don’t know, what you don’t know”. This is a problem!
Understanding how you compare and how effective your organization is a digital competence practice can dramatically increase your ability to be efficient and effective at strategic operations, marketing and finance. This will translate to higher margins, lower cost of visibility, increased employee happiness, lower cost and an increased number of new customers.
Creating this scoring framework for your Digital Competence can bring structure and clarity to optimizing your business in two ways: first, by defining where digital technology has the greatest impact and, second, by providing a clear method for assessing how your company compares with the competition in capability areas that will be essential for success in the face of digital change.
A fact-based assessment of a company’s digital competence can provide executives & managers with the intelligence needed to keep moving in the same direction or make a pivot when the digital scorecard has raised red flags.
As an example: In retail markets, the paramount priority may be creating highly relevant omnichannel customer experiences that build strong relationships with a target demographic.
For an auto supplier, on the other hand, the key issue may be how well it meets customer needs in areas like infotainment and assisted driving, or how effectively it deploys digital tools in its own business to manage its supply chain, inventories and product development.
Defining where digital contributes the most value in a given industry is the first step in assessing where a company falls on a spectrum of excellence and leadership. It also helps identify where insurgents are disrupting the status quo and how quickly.
Check out this graphic on how retail can leverage Digital effectively in 6 key areas
