I put together this quick video to give you an introduction into what we do at Acumen Studio.
We are a High Performance Digital Marketing Agency that Connects People With Companies.
Content Marketing
Website Optimization
SEO / Search Engine Optimization
PPC / Pay Per Click / SEM
Social Media Marketing, Management & Optimization
Email Marketing & Marketing Automation
Analytics, Reporting & Insights
Contact Us Here
What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing.
Why is this?
It definitely makes it easier to sell, but is that the only reason?
We dug in and realized that the reason most people minimize how important the tactics within Digital Marketing actually are (including SEO) is because they SUCK at Execution. They cannot do the work well.
It’s easy to say you should be strategic and speak to the right people at the right time online, but when it comes to actually pulling that off, most fail and fail hard.
This is where we differentiate in that our execution is deep and drives massive results.
Our advice to everyone is to Quit talking about Digital Marketing like you know something if you can’t back it up with execution.
Talk to us!
The Question: “What should I include in my content marketing?”
Here are the things that YOU SHOULD be including in your content marketing efforts.
You don’t just need content, you need Awesome Content!
Developing relevant content does not have to be a difficult. It doesn’t require any special tools, secret or magic. It all begins with understanding who your prospects & customers are, how they behave and what they crave.
The formula:
Useful x Consumable x Inspired = Innovative Content
This process begins with the creation of a piece of a REAL IDEA, Not some 2,000 word “evergreen” piece or ebook. Something Awesome.
Many marketers will tell you this should be a 50 to 100 page ebook or massive how to guide. The problem is most people can’t handle it. Big = Overwhelming.
Everyone wants to believe there is a magic bullet. So create the Magic Bullet!
Highly valuable & easily consumed content is the gift that keeps on giving. This content will attract links, generate traffic and build brand awareness.
Once your content is created, blast it EVERYWHERE: Company pages, email, blog, sponsored updates, Display ads, SlideShare, PPC, Twitter, etc.
Simple Execution
In many cases it is easy to develop a set of goals, but a plan is specific, executed over time and measurable. After determining what your Big Idea is going to be, write that out into a series or digestable snapshots that can easily be distributed over time. This can include videos, infographics, blog posts, 3rd party posts, podcasts, etc.
Week 1: Publish & Schedule Your Content
Week 2: Conduct a Webinar
Week 3: Run a Contest
Week 4: Lead a Twitter Chat
Week 5: Do an interview: On TV, Online, At a Conference, etc.
While all of this is running your content is being promoted though influencer outreach, promoted posts, email, sponsored updates, paid search, retargeting, organic social, organic search, etc.
Everything gets tagged and tracked for performance evaluation and follow up.
Your Blog
Make your blog content diverse, relevant and structured.
Monday: Case Studies, Statistics / Infographics, Industry (35% time spent)
Tuesday: Strategic Research & Analysis, Points of View, Thought Leadership (20% time spent)
Wednesday: How-To Posts, Guest Blogging, Peer Content (25% time spent)
Thursday: Bold Points of View / Strong Opinion, Challenger (5% time spent)
Friday: Light-hearted, Cultural, Funny Amusing (15% time spent)
A Quick View
SEO – Lays the groundwork
Social – Fuels the content
Content – Fuels the demand
Winners:
Make a plan, make it Asesome, deploy, track & measure, optimize, close new business and WIN!
And this is why we are considered the best content marketing agencies in St. Louis.