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Digital Content Marketing Blog

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Business, Content Marketing, CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Paid Search, Search Engine Optimization, Social Media Marketing

We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

We are a Really Good Content Marketing Agency!

Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

Good Content Marketing delivers results.

The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends.  Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue.  This is the goal.

We approach content marketing from a very technical position.

  • First, we get to know a company at it’s core.
  • Then focus on the why, the how and the what.
  • This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
  • We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
  • The modification of the existing content and addition of the missing content is outlined and implemented.
  • We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

St. Louis Content Marketing Agency

We are not a Creative Agency

There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

We’re not just in St. Louis

Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients.  We just want to be clear in giving examples of what we actually do and what other agencies say they do.  Plus we Love St. Louis and rep this city pretty hard!

Why work with us on your Content Marketing Strategy

  1. We’re really really good at content marketing
  2. Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
  3. We are on 24/7.  Accessibility, transparency and getting things done is what we do all of the time.  There is no such thing as too early or too late for us!

If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.

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Digital Marketing, Digital Strategy, Financial Services PPC, Private Equity PPC

SEM, PPC, Paid Search, AdWords or whatever you call it is a pretty mature channel with many tactics that you can find outlined anywhere online.

But most people don’t give any creative ideas that can help bring massive value for you or your company.

Below we have listed 3 Creative ideas / tactics that you can use in your SEM Strategy.

1. Find Out Where Else Your Website Visitors Go Online

Use remarketing to display unappealing ads so visitors WILL NOT click on them and then view the report to see where ads have been shown.

This is useful because it gives you a deep understanding of where else your website visitors go online, what other topics are they interested in, what sites could you be partnering with or advertising on, etc.

To see which websites, videos, and apps have displayed your ads from your Placements tab.

  1. Sign in to your AdWords account at https://adwords.google.com.

  2. Click the Campaigns tab and select your campaign.

  3. Click the Display Network tab.

  4. Click the Placements tab.

  • To see where your ad appeared based on your other targeting methods, including keywords, topics, interest categories, remarketing, and demographics, look at your automatic placements.

  • Click the “See details” drop-down to see a list of site URLs where your ads have shown.

2. Bid On Terms That Won’t Immediately Convert

Most people bid on terms and phrases that have a high probability of converting immediately.

Move people into your funnel at all points and then nurture them into becoming customers.

The Normal Way

Term: Best Price Plaid Scarf

Landing Page: www.Domain.com/Low-Price-Plaid-Scarf/     *product page

Get them to buy!

 

The New Way

Term: How to choose what type of scarf to buy

Landing Page: www.Domain.com/Types-of-Scarfs-and-Why-You-Were-Them/  *info page

  1. Get them to read

  2. Get them to subscribe

  3. Remarketing to them via email, adwords and social media

  4. Send them to category or product pages

  5. Get them to buy

  6. Send them information in the future

  7. Get them to buy again!

Costs doing this are only incrementally higher compared to the normal way, but will increase your sales volume and your SEO visibility, because more people find your useful article and will potentially link to it after reading it.

Make this a part of your content marketing strategy!

 

3. Tell People NOT to Click on Your Ad

Now that we can upload email lists to AdWords using Customer Match it is very easy to know who your ads are being presented to.  This will allow you to confidently tell people to not click on your ads, but When they do, the content will be 100% relevant for them.

Why tell them to not click on your ads?

Because it will make them want to click on your ads!

Just think about the last time someone told you not to do something, it’s 100% safe to say that you immediately thought, “I’ll do that if I want to!” and it makes you want to.

This will increase your Click Through Rate and ensure this known audience sees your message.

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Bank Marketing, Business, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services Social Media, Social Media Marketing

Facebook Bluetooth Beacons are a free wirelessly connected device (or beacon) that communicates with visitors that engage on Facebook while at your business.

It gives the visitors more information on your company, engages them through unique messaging and employs calls to action so you can interact with them in more ways in the future.

This is very new and not all businesses are eligible to receive one, but those of you who have high foot traffic are most definitely who Facebook wants to get these.  Restaurants, Shops of all kinds, Movie theaters, Bars, Bingo Halls, Banks, etc.

Facebook Bluetooth Beacon

 

 

 

 

 

 

What Facebook Says the Beacons Do

Facebook Bluetooth® beacons use Bluetooth® technology to send a signal to the Facebook app on your customers’ phones to help us show them the right place tips. Place tips show people more info about the places they visit.

In place tips, people may see:

  • A welcome note from your Page
  • Prompts to like your Page and check in
  • Posts from your Page
  • Their friends’ photos and posts about your place

For more information and to sign up to receive a Facebook Bluetooth Beacon for your business visit this link https://www.facebook.com/business/a/facebook-bluetooth-beacons

For more information on Digital Marketing and Digital Strategy from us at Acumen Studio give us a call or fill out our form and we will talk soon!

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