I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as the things I have encountered along the way as an entrepreneur.
If you are interested have a listen.
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.
Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.
What’s in this Article
Download the PDF here: https://acumenstudio.com/wp-content/uploads/2015/11/The-Marketers-Guide-to-Instagram-Ads-Acumen-Studio.pdf
Yeah, we know.
When it comes to marketing this is one of the most commonly asked questions by businesses.
And it is one of the most avoided questions by agencies and marketers.
Why?
Because it isn’t easy for most people to figure out what works, what doesn’t and why.
Many of the large fortune 1000 companies and high tech businesses have sophisticated media mix models and attribution models they apply to figure out how all of their marketing efforts affected sales, but for the smaller organizations this type of data analysis and insight development is not affordable and hard to get to.
But it doesn’t have to be that way!
There are so many tools available for measurement, analysis, attribution, prediction and recommendation that anyone can have a level of marketing intelligene that rivals any of the BIG organizations.
Tools like Google Analytics, Alteryx, Tableau and statistcal applications like “R” can be used an applied to generate massive insights into marketing performance and what to do next.
We have developed a very streamlined way to get to this data and these insights that makes being Smarter about marketing and understanding what resulted from those efforts really easy.
If you are interested in learning more please contact us through our form on the site or give us a call directly!