Digital Content Marketing blog

August 24, 2014

Display Ads for Insurance Digital Marketing

Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.

Display Ads for Insurance Companies

The reason for this is that many insurance companies are under utilizing display as a channel to generate awareness and direct conversion. This means a less saturated marketing landscape. (*check out these display ads from Geico)
Another large reason that Display Advertising is so effective for insurance companies can be attributed to the ability to micro target and personalize.

These more relevant and personalized approaches for display ads increase their visibility as well as drive action from those who are viewing successfully placed creative and messaging.

Display Ad Success for Insurance Companies

Personalization
Segmentation
Placement
Attribution
and Measurement

To learn more about how we can drive greater awareness and new business for your insurance company, please call, email or fill out our online form.

by John Bracamontes

June 19, 2014

CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media

CPA Marketing – Traditional, Digital and Personal

The fundamentals and core attributes of marketing apply to Certified Public Accountants just as they do any other industry, but with accounting firms, both large and small there are tactics that can generate massive success.

Be Personal
One of those tactics is showing genuine personal attention to your clients. Sounds simple enough, but personal can be defined differently by most so we want to clarify what some of those effective personal touches are.

Many CPA firms will send out direct mail to their clients that uses their name on the piece, that is great, but not the personal we’re talking about. Try sending out mail with handwritten notes that mention family or events. You can also make sure to send out anniversary cards, holiday cards, birthday cards with a dollar inside (or five) all with handwritten notes.

The Certified Public Accountant needs to be marketing themselves 100% of the time. Something that can be overlooked is the expectation of a client that they are important (which they are) and the CPA needs to make them feel that way. Being enthusiastic when meeting with clients or on the phone, making eye contact and looking genuinely happy to see your client is critical to creating that personal relationship which can ensure that they are a customer for life.

Digital Marketing & Traditional Marketing
This type of personal attention can be showcased in marketing collateral, events and on digital channels. Use written and video testimonials, hold and highlight customer appreciation events such as galas, picnics or sports outings or hold contests that keep your clients engaged. All of these things can easily be communicated in newsletters, social networks, display ads, brochures, direct mail, television, radio, SEO, PPC and more.

If you want to learn more about CPA (certified public accountant) Marketing contact us using the form to the right or giving us a call.

Learn more about how we can help you with Digital Marketing specifically for Certified Public Accountants.

by John Bracamontes

Financial Services the Internet of Things Marketing

May 20, 2014

Digital Marketing, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Private Equity PPC

M&A Finance and the Internet of Things

The Connected World, Now commonly known as the Internet of Things is a large and growing area of M&A.
M&A activity in the Internet of Things grew 45% from 2012 to 2013 and those numbers will continue to rise.

The Internet of Things is a web of physical objects and appliances that use the Internet to connect with other machines as well as the external environment.
Connected Home, Connected Auto, Connected Everything!

Check out the video below which speaks to Investor Activity in the space:

M&A Finance and the Internet of Things

Not only are VC’s in the IoT space, but Strategic Investors are also present, knowing that they need to be here now to capitalize on these massive opportunities later.

Check out more information on our Private Equity Marketing Services.