Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was the lead designer and product manager for an internet start-up company that provided web-based CRM and project management tools for non-profit organizations. Jon has been involved with website development and internet strategy since 1995 and continues to crush it still today!
There is nothing new about blogging, but still the question for some remains… “Are Blogs Important?”, “How Important Are Blogs?”, “Should I Write Blogs For My Company?”, etc.
These questions are asked across all industries. B2B, Private Equity, Finance, Commercial Printing, Industrial, Construction, etc.
And to be honest they are really good questions because how would someone actually know if blogs are important or not? If you don’t know how to measure their effectiveness or you’ve never heard anyone explain why blogs are important then their really is no way you should know or believe they are.
Are Blogs Important?
Yes!
In the video above we go in detail showing you why they are important, how they are important and what you can do to capture value from your blog posts.
The reason that blogs are so important is because they answer questions. Nearly every search in Google is someone seeking to gain an answer to a question and it’s even more specific for industries in the B2B space, Finance, Print, Industrial and Contracting industries.
If a buyer, customer, investor or potential partner searching for something they need an answer to and your company has a solution that is the answer to their question then you want to be found, need to be found and will close more sales, deals, investment and partnerships if you create blog posts that answer their questions.
Other Benefits of Blogging
They drive qualified traffic to your website
You can share them on social media
You can send out your blogs in email
Blogs attract links back to your website
They build trust with buyers, it shows your active
They build authority for you as an expert
And the list could go on
If You Are Looking to Focus on Getting More Leads & Deal Flow from Blog Posts or Have Questions, Call Us at 866-357-7422
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!
Where are you from?
Litchfield, IL
What are some things you enjoy doing (besides working)?
I like to go to the gym in my free time, occasionally read Stephen King novels, and eating SUSHI
Favorite Movie Genre or Fave Movie?
Anything Scary or Thriller
Favorite Type of Music and/or Band You’re Feeling Right Now?
I’ve never had a favorite, just anything but country
Place you’d like to visit but haven’t yet?
Bali, Maui, or Singapore
Drink of Choice (doesn’t have to be alcoholic, but can be as well)?
