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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 17)
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B2B Content Marketing, B2B Digital Marketing, Content Marketing & Sales Tips

When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries.
This unfortunate reality is due to the fact that leads must be nurtured.
Even those leads that are asking for details or a quote need to be followed up on regularly until they either buy or say no.

How Can You Make Closing New Leads Easier?

In the video above we go into detail on a tool that can help you close more customers, deals, buyers, investors, etc. by acting on a simple measured behavior.

The tool is called Streak (streak.com), which will allow you to see exactly when a person is viewing / reading your email.
If you send out a follow up request, proposal, prospectus or some other material that you’d like to engage on with this lead then reaching back out the moment they are thinking of you will make that happen almost 100% of the time.

The strategy we’re sharing is that when you get an alert that someone is reading your email, immediately reply back to them on that same email asking if they’ve had a chance to review the materials you shared or if they have time to talk with you about their business, goals, etc.
Nearly 100% of the time you will get a response, connect with them at that moment or book the next meeting.

 

It’s that simple!

We hope this helps in your journey to closing more leads & deals!

 

If You Are Looking to Focus on Getting More Leads & Deal Flow or Have Questions, Call Us at 866-357-7422

Or Submit your information below

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    Private Equity Digital Marketing

    If you’re considering writing a blog for your PE firm then you’ve likely asked yourself or had the question asked by a Managing Director / Managing Partner, “Why should we write blogs for our  firm?” or “What will blogging do for a Private Equity Firm like ours?”.  These are valid questions that most content marketers would react to quickly with a short answer like, “Because it works” or “How else are going to get found by prospects?”. But the real answer is more complex and to clarify what blogging can do for a firm like yours let’s go just a little deeper.

     

    What Is A Blog Really?

    To be honest we hate that the name of this type of content has been overplayed, because a blog is simply an article that lives on your website, but the best blogs are written to answer specific questions and convey unique ideas on a topic. They are typically more granular and this is why blogs can be so powerful for PE Firms.

    Blogs are consistently successful across all industries and year after year voted as one of the top marketing tactics by marketers across the U.S. (and globally).

    But success means different things for all industries and Private Equity has it’s own KPI’s that can be measured to determine success from blogging.

     

    Benefits of Blogging & Why It Works

    Private Equity Firms hold a unique position in the U.S. economy that requires them to be seen as trusted experts in their specific area of investment. This is the key to understanding how a blog can work for a PE Firm and how success can be determined from the writing & publishing effort.

    The Benefits of Blogging for Private Equity break down into 4 areas

    • Increased Visibility
    • Increased Authority
    • Higher Deal Flow
    • Higher Investor Acquisition

    Increasing Visibility for Your PE Firm

    By writing blog articles that highlight what you do, how you do it, industry insights and results you’re getting it gives you the ability to share those articles on social media, send them out in email and get found in the search engines by potential deal partners and/or investors.

    Increasing Authority for Your Private Equity Firm

    If you are writing about industry insights that are unique or are being communicated better than other competing firms then it makes your firm stand out as more of an expert. The same thing applies to blogs being written on your approach, past results, current performance and case studies. This type of content solidifies trust in your expertise, track record and builds authority for your firm.

    Increase Deal Flow

    Combine the first two benefits, but write content specific to a Deal Partner audience and you’ll instantly increase your visibility & authority with them and in turn generate higher deal flow through your blogs as a lead generation tactic. Answering questions they have, showing how you partner with them, make transactions happen, etc. all makes for great Deal Flow blog content.

    Increase Investor Acquisition

    Similar to the path for Deal Flow, you’ll do the same thing for acquiring new investors by combining the first two benefits, but write content specific to an investor audience and you’ll instantly increase your visibility & authority with them and in turn generate higher acquisition rates through your blogs as a lead generation tactic. Answering questions they have, showing how you invest on their behalf, firm / fund performance, etc. all makes for great Investor blog content.

     

    Good Private Equity Blog Post Examples

    This one focuses on common questions asked by investors of Multifamily Real Estate

    https://www.realtymogul.com/knowledge-center/article/4-common-misconceptions-about-multifamily-investing

     

    This blog is focused more on company founders looking to grow their business

    http://www.driehauspe.com/the-rule-of-3-how-to-achieve-success-as-a-founder/

     

    To back to the original question, “Should you write blogs for your Private Equity Firm?” and the answer is yes. There is little to no risk with huge upside potential when it comes to blogging in the PE space!

     

    If You Are Looking to Focus on Getting More Deal Flow, Acquire New Investors or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

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      Content Marketing, Digital Marketing, Digital Strategy

      This is a great question and really depends on your goal.

      If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort.

      Here we’ll explore each of these scenarios a little further.

       

      Are There Email Signature Rules?

      There really are no standards or rules for email signatures.

      Of course many people recommend including a lot of the same things so we are confident in telling you that in most cases you’ll include…

      • Your First and Last Name
      • Email Address
      • Company Website
      • Office Number and or Direct Phone Number
      • Company Address
      • Company Social Media Links

       

      Including these things gives you a more complete signature that makes you at minimum, professional looking and gives people the ability to reach you!

      But in some cases you may not want to include some of this for privacy reasons which is okay and again points to the fact that there really are no rules.

       

      Importance of Email Signature for Lead Generation and Sales

      If your goal is to generate more leads and sales then it’s less important to focus on the email signature because you are basically trying to get people to see you, find you and talk to you. If all of your time is spent debating on what goes into an email signature like the color, the language, the exact links, etc. then you’ll be wasting time not selling.

      But a reason for focusing on the email signature is that it does allow the prospect to have direct contact information for you which is important to ensure you can connect and close deals with people that you’re emailing.

       

      Importance of Email Signature for Branding

      This is what you’ll hear most often about when researching if email signatures are important.

      And if your goal is to create stronger brand awareness and recognition then the email signature can be an important piece of that since it will be seen by every one of your customers and prospects.

      Email Signatures for Brand Recognition

      By keeping things consistent more people will know it’s you when they see the same branded elements over and over. 

      Email for Brand Awareness

      By having strong branded elements in your email signature it can amplify your brand’s awareness in the marketplace as an option and stand out among competitors.

      Trust Building in Email

      Combining the elements of brand recognition and awareness builds trust with existing customers and prospects allowing you to nurture relationships more effectively, maintain and grow your business.

      Likeability Through Email

      Your brand sets you apart and you want the people who like you to work with you, so including elements that showcase your uniqueness will increase how much those people like you!

       

      So YES! The email signature does matter, but it matters differently and in different amounts for specific situations. What’s your company’s goal or email signature situation!

       

      If You Are Looking to Focus on Getting More Leads & Sales (not Branding) or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

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